StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Fast Food Franchise - Coursework Example

Cite this document
Summary
Whereas Pizza hut has a recognition for its various styles of pizza in addition to dishes such as salads and dessert, Arby’s has majored its specialty in sandwich making. These companies are…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Fast Food Franchise
Read Text Preview

Extract of sample "Fast Food Franchise"

Fast Food Franchise Facility Layouts Pizza Hut and Arby’s are two of the most recognized fast food franchises in the US. Whereas Pizza hut has a recognition for its various styles of pizza in addition to dishes such as salads and dessert, Arby’s has majored its specialty in sandwich making. These companies are ever competing to win as many customers as possible. This is because winning the hearts of many clients’ results to loyal customers, which is directly proportional to high revenue from the company.

It is because of this that these companies have different ways of luring more customers. Both Pizza Hut and Arby’s usually have gift cards offered to loyal customers of the franchise. Arby’s gift is normally a packet of freshly sliced meat (“Arby’s”). Pizza Hut offers gifts to its customers but unlike Arby’s; it has a variety of gifts that the client chooses. Some of the most common gifts from Pizza Hut to its loyal clients include e-gifts and traditional gifts that normally comprise of pizza, pasta, wings and much more (“Pizza Hut”).

The two companies also have various promotional methods. This is normally in a move to create more awareness of their products to the people in a bid to attract more clients. Apart from television, Arby’s promotional method comprises of use of mascots while Pizza Hut normally relies on offering gifts.Effects of Facility Layouts The layouts could be an advantage or hindrance to productivity. Gifts cards are the most used forms of luring clients into becoming loyal to the company. This is because once one receives a gift card; he or she becomes a loyal client.

Continuous purchasing of food from the company by using the gift card normally results to one getting points, which are usually redeemed for a free meal. Gift cards can also result to a drop in productivity. This is because, once many people have gift cards, the company would start giving out more free food in the form of gifts. Promotional methods used by these companies can be advantageous yet at the same time can be a hindrance to the company’s productivity. The use of television advertisement is a better promotion method.

This is because it normally reaches many people at a rather short period. The methods can also be a hindrance to productivity. This is because not many people watch television and this might result to low response from the television promotions hence resulting to decline in a firm’s productivity. The use of mascots as a promotional method is normally beneficial to a company. One reason why mascots enhance productivity in a company is that they are memorable hence resulting to the growth of the brand.

Conversely, mascots can result to a decline in productivity if not used effectively. For instance, if a company uses a bad mascot, it will not get the attention of customers hence a drop in revenue. Supply Chain of Pizza Hut Pizza Hut has its own supply chain service that is normally responsible in ensuring that all the company’s stores have adequate items such as dough, ingredients and equipment. The supply chain is quite effective since through it ensures the franchise is in a position to maintain quality standards and consistency (“Researchchomatic”).

By ensuring that all stores are well equipped, this results to satisfied customer service that is directly proportional to increase in productivity.Areas of effectivenessProper customer services where staffs receive training to ensure clients receive proper treatment (“KPMG”).Proper supply chain management whereby the company ensure that all its stores are fully equipped to serve the high number of customers that visit the franchise on a daily basis.Proper asset management whereby the company ensures that the assets including the working staff are properly managedAreas of deficienciesWeak sales and marketing effortsPoor cost control systems and procedures.

Inappropriate business planningWays of Improving DeficienciesHiring qualified personnel like chefs and drivers in addition to offering them regular training.For the case of poor system, the firm ought to come up with a labor tracking system whereby personnel’s performances are monitored for example how many times the room was cleaned (“Vesta Hospitality”).There should be introduction of the budget in order to curb the issue of poor business planning. Work CitedArby’s. About Us. 2014. Web. 6 May. 2014.

< http://arbys.com/about-us> “Business Effectiveness.” KPMG. 2014. Web. 6Th May 2014. Pizza Hut. e-Gift Cards. 2014. Web. 6 May 2014. < https://order.pizzahut.com/giftcards> “Supply Chain Management Of Pizza Hut.” Researchchomatic. 2013. Web. 6 May 2014. < http://www.researchomatic.com/Supply-Chain-Management-Of-Pizza-Hut-89329.html> “5 Fatal management Company Deficiencies That Destroy cash flow.” Vesta Hospitality. 2011. Web. 6 May 2014. < http://www.vestahospitality.com/files/1268/5%20FATAL%20MANAGEMENT%20CO MPANY%20DEFICIENCIES%20THAT%20DESTROY%20CASH%20FLOW.pdf>

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Fast Food Franchise Coursework Example | Topics and Well Written Essays - 500 words”, n.d.)
Fast Food Franchise Coursework Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/business/1644880-fast-food-franchise
(Fast Food Franchise Coursework Example | Topics and Well Written Essays - 500 Words)
Fast Food Franchise Coursework Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1644880-fast-food-franchise.
“Fast Food Franchise Coursework Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1644880-fast-food-franchise.
  • Cited: 0 times

CHECK THESE SAMPLES OF Fast Food Franchise

Economic Analysis of the Fast Food Industry in Houston

This essay critically assesses current level of development of the fast food industry in Houston.... In the past years, the fast food industry has realized tremendous growth.... … This essay focuses on the analysis of the factors, influencing demand and supply in the fast food industry, and outlines the importance of the government regulation in this business.... As a result, most fast food establishments in the region are usually set up in places where such population can manage to access them easily....
5 Pages (1250 words) Essay

Libby-Broadway Drive-In, Inc. v. McDonalds System, Inc

(Libby) is a corporation licensed to operate a McDonald's fast-food franchise restaurant by the McDonald's System, Inc.... (Libby) is a corporation licensed to operate a McDonald's fast-food franchise restaurant by the McDonald's System, Inc.... franchise Agreement: Libby-Broadway Drive-In, Inc.... Libby was granted a license to operate a McDonald's in Cleveland, Ohio, and was granted an exclusive territory in which McDonald's could not grant another franchise....
2 Pages (500 words) Case Study

Small Business Administration

I think a fast-food franchise is a good idea to start a business such as a McDonald's or Kentucky Fried Chicken (KFC) outlet.... The franchisor retains control of most business aspects such as standards to be maintained, earns royalty fees from the franchise granted and does not have to use its capital more extensively as capital requirements are supplied by the franchisee.... Physiological - needs like food, thirst, hunger, sleep, breathing, sex, etc....
3 Pages (750 words) Assignment

Major Components of a Product

ase study of a successful product adaptation process America's fast-food franchise McDonald's entry into the Indian market in 1996 is a classic case of how product adaptability can be used to enter international markets that are culturally different.... The franchise also adopted the exclusive use of vegetable oil as a cooking medium and the freshest chicken, fish and vegetable products were used.... Additionally, the franchise allowed customer kitchen tours which assured the customers' need for healthy processing of food and respect of their dominant religious prohibitions against meat and pork consumption....
2 Pages (500 words) Essay

Analysis and Enhancements of Touch Screen Registers for Fast Foods

A Fast Food Franchise introduced touch pad registers.... If a worker for the password and asked another worker to log in so that they could use the system, it will take it hard for the employers to track the activities in the Fast Food Franchise.... You can store a lot of information and retrieve it very fast at the touch of a button....
5 Pages (1250 words) Case Study

Business Idea for Gulf Restaurant

The objective is to become leading Fast Food Franchise, serving high quality food products to the esteemed customers.... The city of Manchester provides a strategic position for establishing fast food restaurants as is observable from the increasing new franchises opening the city centre....
10 Pages (2500 words) Coursework

Electronic Signature and Electronic Privacy

An example to illustrate the terms can be sourced from the MacDonalds Fast Food Franchise.... A franchise is a legal right or privilege that is officially accorded to an individual or entity to offer certain goods or services at a specific place and time.... The franchise is strictly governed by guidelines that are defined under the agreement....
4 Pages (1000 words) Essay

History of the Gulf Restaurant Business and the Current Position

The objective is to become a leading fast-food franchise, serving high-quality food products to the esteemed customers.... This work called "Business Plan" focuses on a strategic position for establishing fast-food restaurants as is observable from the increasing new franchises opening the city center.... nbsp; It was then I realized that the Arabic recipes offered the best and delicious food recipes that always leave the customers satisfied yet willing to eat an extra plate....
12 Pages (3000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us