StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

How Will the Initiative Affect StarBucks Sales - Assignment Example

Cite this document
Summary
The author examines the initiatives of the coffee house giant, Starbucks, to boost its sales and retain its market position as a corporate body. In 2013, the company set out a new green initiative that would render 100 percent of its coffee cups recyclable or reusable. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
How Will the Initiative Affect StarBucks Sales
Read Text Preview

Extract of sample "How Will the Initiative Affect StarBucks Sales"

The initiative was arrived at after a trial run at the Mississippi River Pulp Mill, which confirmed the recyclability of coffee cups despite having a plastic lining when they recycled 6,000 pounds of coffee cups successfully. This initiative not only won Starbucks points from environmentalists but is also set to affect sales positively (Tice, 2012). First, the reusable cups will cost customers $1. When they lose, crush or forget to carry them back the next time they buy coffee that will cost them another $1.

Statistics indicate that, in the US alone, 233 million persons are old enough to consume coffee (Tice, 2012). Assuming each buys a reusable cup only once, that will translate to about $65 million worth of cups alone. Then, that would serve as free advertising, since consumers will keep the reusable cups with them, in their kitchens, offices, and cars. That has more potential of being closer to consumers than billboard advertisements.  

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(How Will the Initiative Affect StarBucks Sales Assignment, n.d.)
How Will the Initiative Affect StarBucks Sales Assignment. Retrieved from https://studentshare.org/business/1633704-how-will-the-initiative-affect-starbucks-sales
(How Will the Initiative Affect StarBucks Sales Assignment)
How Will the Initiative Affect StarBucks Sales Assignment. https://studentshare.org/business/1633704-how-will-the-initiative-affect-starbucks-sales.
“How Will the Initiative Affect StarBucks Sales Assignment”, n.d. https://studentshare.org/business/1633704-how-will-the-initiative-affect-starbucks-sales.
  • Cited: 0 times

CHECK THESE SAMPLES OF How Will the Initiative Affect StarBucks Sales

Marketing: Product Differentiation

A firm, in this case, helps to cultivate referrals and create sales models around the type of selling that are consultative while being less confrontational (Trout & Rivkin, 2012: p 76).... Marketing: Product Differentiation Name: Institution: MARKETING: PRODUCT DIFFERENTIATION In marketing, differentiation of products refers to the process via which products or services are distinguished from other offerings made by competitors....
9 Pages (2250 words) Essay

Analysis of Starbucks Caf

The core competency of the company is in the sales of gourmet retail coffee.... starbucks Cafe is the largest coffeehouse chain in the world.... hellip; Analysis of starbucks Cafe.... starbucks Cafe is the largest coffeehouse chain in the world.... The CEO and chairman of starbucks Cafe is Howard Schultz.... The mission of the company is to inspire and nurture human spirit – one person, one cup, and one neighborhood at a time (starbucks, 2012)....
5 Pages (1250 words) Assignment

Top Down Approach: Starbucks

At starbucks, information technology is also as important to its operations as the preparation of good coffee.... One of the technology initiatives that has been… d at starbucks is the automation of supply chain systems and applications, in order to improve overall control over those operations.... The starbucks Company uses IBM 4600 series point-of-sale terminals with some wireless networking at these points.... The starbucks Company has been expanding its international operations and has had some success; however its international operations are not as profitable due to its joint venture and licensing agreements....
12 Pages (3000 words) Essay

The Marketing of Products and Services

The globalization movement made companies around the world located in different location and societies realized that the actions of companies affect the global economy.... An example of how the principle of sustainability affects the corporate the case of Nike apparel....
6 Pages (1500 words) Essay

The Marketing Strategies Used by Starbucks

He founded a company that provided… In 1987 Howard Schultz bought the company with the help of local investors, and it became starbucks Corporation.... . The company at the time By the end of 2008, starbucks had 16,680 stores, over 11,000 if which are in United States.... The range of products provided by starbucks is growing on regular basis.... starbucks also sells different types of snacks, including sandwiches at some of their stores....
11 Pages (2750 words) Essay

Strategic Initiative plan

The launch of a new advertising campaign can be used as a strategic move to spur a sales jump in the short term.... “The master budget is a summary of companys plans that sets specific targets for sales, production, distribution and financing activities” (Accountingformanagement, 2012).... Large companies such as starbucks Café also utilize financial and strategic planning on a recurrent basis.... billion which represents an improvement of 11% in comparison with the previous year (Annual Report: starbucks, 2011)....
2 Pages (500 words) Research Paper

Study of Starbucks business strategy 02224

Having opened in 1971, starbucks has managed to open branches in 62 countries and employ over 200,000 employees (Bussing-Burks, 2009).... starbucks driving force has been their ability to provide a premium product mix of good quality snacks and beverages.... Good relationships with suppliers have ensured actualization of their business strategies such as constant expansion and developing a good reputation (starbucks Corporation, 2014).... According to a report by the Fortune magazine, starbucks was rated as91 in the best 100 places to work in (Fortune Magazine, 2013)....
10 Pages (2500 words) Essay

Relationship and Traditional Marketing

In traditional marketing, the focus is on a marketing mix, specifically which is based on getting sales and outcomes that are a part of the main orientation of the business.... Two case studies which represent this are starbucks in relationship marketing and McDonald's with the transaction or traditional marketing.... Since the employees are the ones which establish the main relationships, there is an emphasis on the internal environment and how it creates specific responses....
11 Pages (2750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us