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The Principle of Authority - Article Example

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Summary
The article "The Principle of Authority" focuses on the critical analysis of the major issues in the principle of authority. ‘Authority’ is one of the principles of Cialdini. The writer deals with the tendency of human beings of obeying a person who has authority without questioning…
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The Principle of Authority
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Extract of sample "The Principle of Authority"

Different companies hire famous personalities from the film industry for commercializing their products to increase sales of their products because the public loves to follow such celebrities.

The use of this principle can be seen in security forces, especially in the army where others follow the order of the person in authority without questioning.

The principle of authority can be used for both good and evil. For instance, if a celebrity works for promoting awareness among people would be a beneficial use of the authority he has. One of the recent examples is the participation of celebrities from the Indian film industry in the “Neat and Clean India” program initiated by the Indian Prime Minister Mr. Modi. The negative impact could be observed when individuals observe the person in authority smoking and imitate him or her by adopting a bad habit.

Cyber security also follows one’s authority and laws about the security of cyber are also formed by the order of a person in authority. For instance, on February 12, 2013, President Obama, who has the highest level of authority in the US, announced new legislation for the sake of cyber security, which is now in practice to protect the cyber from external attacks.

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