Throughout “the process of socialization and in-culturalization, a member of society is taught the habits and rules that are necessary to perform the various situations of daily life and in institutions” (Hall, 1976, p. 76). Environmental context on the other hand refers to the physical space in which you are speaking. Whether you are in a party with friends of in a study room with classmates, environmental context can influence both your message as well as delivery. The audience tend to connect with the speaker in various ways depending on the environmental context (Hall, 1976).
Communication on historical context The context of communication affects the expectations of the participants, the meanings that participants assign to messages, and their subsequent behaviours. The historical context is the background provided by previous communication episodes between members of the involved group. For instance, the police and different citizen groups may have a history of pessimistic communications working as a background against which the present incident is being evaluated.
Thus, in historical context, conversations are comprehended in connection to conversations that had been done earlier. The historical context involves the anticipations of the presenter and the addressees in situations that occur on a regular basis or have taken place in the past. For instance, if a salesman does a yearly sales presentation for a specific customer there will, over time, evolve certain expectations about what will happen ad how things will go. However, this doesn’t mean that things will always go as expected.
The historical context of communication is also the background provided by previous communication between the participants. For example, John writes a message to Alex to tell him that he will pick up the draft of the report they had left for their manager. When Alex sees John later in the day, he asks him if he got it. Another person listening to the conversation would not understand what the two are talking about but John and Alex understand what they are talking about because of their earlier exchange.
Based o the earlier conversation, participant may choose to agree, disagree or remain neutral (Eveland, 2004). Communication on socio-cultural context Culture affects the entire spectrum of communication: beyond its linguistic influence, it influences people’s movements, their conception as well as use of time, and it directs peoples’ ways of seeing and expecting, their feelings as well as their naming of such feelings. The great influence that culture has o communication explains why there are a lot of miscommunications.
Cultural context relates to the values as well as beliefs of a group. It includes the beliefs, values, orientations, underlying assumptions, and rituals that belong to a particular culture. When two people from different cultures interact, misunderstandings may occur due to their different cultural values, beliefs, orientations, as well as rituals. The manner in which a piece of information can be effectively presented to a group of young people is totally different to the manner by which it is presented to a group of elderly women.
Moreover, the way a person from a certain cultural background perceives a piece of information is different from the way another person from a different culture (Imada, 2010). “The cultural context in which human interaction takes place is most likely the most defining influence on human interaction” (Imada, 2010, p.14). Culture generates the entire structure through which humans learn to organize their thoughts, behaviours as well as emotions in relation to their surroundings. And even though individuals are born into traditions, it is not inborn.
Traditions are taught. Culture “teaches people how to think, it conditions people on how to feel, and instruct them how to act. Of particular, culture teaches people how to interact or communicate” (Beebe et al. 2007, p. 98).
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