PARCELFORCE WORLDWIDE - CASE STUDY - Essay Example

This strategic plan yielded the desired results and the company turned around its operations in four years to register a profit of £15 million. The formulation of turnaround plan of the company followed the gamut of strategic planning. It began with the formulation of mission and vision followed by environmental scanning and assessment, setting objectives and formulation of strategies. The company followed the differentiation strategy with customer orientation as its main theme. The implementation was done through a Management Information System with focus on outcomes and performance drivers similar to the Balanced Scorecard.

Parcelforce Worldwide is a part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands; The Post Office Ltd, which provides counter services to the high street customer, Royal Mail, which manages the delivery of letters and packets and Parcelforce Worldwide, which provides express parcel delivery services for businesses and consumers. It has 23 partners across 30 European countries and access to Postal Administrations through the Universal Postal Union. It operates: The Company registered a loss of £200 million in the year 2001 and then launched a strategic plan hinging on customer oriented strategies.

This strategic plan yielded the desired results and the company turned around its operations in four years to register a profit of £15 million. The strategy that emerged from their turnaround deliberations was differentiation with Customer Service as an important theme. The entire gamut of planning for turnaround began with the statement of vision and mission followed by Environmental Scanning and assessment, formulation of objectives and strategy evolution. The Corporate Vision is a compelling story about the story of the company.

It is figurative rather than literal. It should be dramatic, enduring and compelling. The vision should make