StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Army and Air Force Exchange Service - Research Paper Example

Cite this document
Summary
The second part of the mission is to generate earnings for MWR (morale, welfare and recreation) programs. Generating revenues of 9.7 billion dollars, AAFES would rank 271 on the Fortune 500 if it were publicly traded company.
Economic trends such as inflation cut into customer's disposable income…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
The Army and Air Force Exchange Service
Read Text Preview

Extract of sample "The Army and Air Force Exchange Service"

Download file to see previous pages

Fortunately AAFES has the opportunity to counter the potential decline in sales. With retail facilities operating in Europe and Asia, AAFES has the opportunity to increase sales in an area where the outside economy is unreasonable to shop in. Military service members receive cost of living allowance to offset the difference in cost of living off the economy. Despite having additional income the difference in price makes shopping AAFES more desirable as the customer's first choice. Social and cultural factors are perhaps the most critical when developing retail merchandise assortments.

AAFES customers consist of military service members whom are mobile and global customer and are exposed to many global trends. According to the U.S Department of Defense demographic report, military active duty personnel stationed overseas consist of 7.4% stationed in Europe, and 6% in Asia. For this reason AAFES continues to practice market development by bringing products that customers have been exposed to in one country and can continue to buy when they move to another. Government intervention in the retail industry can put damper on business objectives.

AAFES is not exempt from the possibility of mergers. In 2004 the Department of Defense proposed merger of AAFES, the NEX (Navy Exchange), and MCX (Marine Corp Exchange). The motion which would eliminate 2,500 jobs never took place, however AAFES is still planning for the coming of the Unified Exchange. This is evident in the joint ventures which have occurred amongst the exchanges to cut costs and increase buying power.With the government slowly lifting bans on restrictions on categories of merchandise, AAFES must prepare themselves for the moment that other changes could take place.

Suppliers must be identified, merchandising practices decided upon, and more. In doing this AAFES will lose no time in planning to capture additional sales.TechnologicalCreating customer loyalty has been an ongoing priority and challenge for retailers. Technology has allowed retailers to implement loyalty programs that also track consumer purchases. Amongst change in demand in consumer electronics is the decline of CD music sales in favor of mp3 sales. AAFES can expect the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Army and Air Force Exchange Service Research Paper”, n.d.)
The Army and Air Force Exchange Service Research Paper. Retrieved from https://studentshare.org/miscellaneous/1506399-the-army-and-air-force-exchange-service
(The Army and Air Force Exchange Service Research Paper)
The Army and Air Force Exchange Service Research Paper. https://studentshare.org/miscellaneous/1506399-the-army-and-air-force-exchange-service.
“The Army and Air Force Exchange Service Research Paper”, n.d. https://studentshare.org/miscellaneous/1506399-the-army-and-air-force-exchange-service.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Army and Air Force Exchange Service

The 'New Look' in Foreign Policy

The plan was highly controversial when Eisenhower introduced it and it was considered impractical by both the Navy and the Army (the army and the New Look, 2001).... According to the US Army Office of History, "As the Air Force's share of the budget increased in the mid-fifties to procure expensive bombers and missiles and as the United States' capability to wage less than general nuclear war decreased, opposition to the massive retaliation policy mounted" (the army and the New Look, 2001)....
8 Pages (2000 words) Essay

Civilians on the Battlefield

During the Revolutionary War civilians were called "Camp Followers" as they followed the army from camp to camp.... "The heavy use of contractors during that War led the army to determine that a need existed for a preplanned method for utilizing Contractors on the Battlefield" (GlobalSecurity.... iven that the army is operating in an asymmetric environment, policies and Procedures that govern E-E civilians must change to meet the new environment....
11 Pages (2750 words) Essay

The Role Of Contemporary War

They were also employed as air raid wardens, members of the fire service and also in various voluntary jobs helping their community to get through the war.... From the essay "The Role Of Contemporary War" it is clear that War is an openly declared state of conflict.... It should be understood as actual, widespread and intentional armed clash between political communities....
6 Pages (1500 words) Essay

The Developing Role of the US Air Forces since WWI

air force became an independent military service at the end of 1947, following the function of the National Security Act of 1947.... … Before 1947, the roles of the military air force were split between the Navy and the army.... The United States air force (USAF) has been a key component of the U.... air force became an independent military service at the end of 1947, following the function of the National Security Act of 1947....
2 Pages (500 words) Essay

TQM Approach at Army and Air Force Exchange Service

The Army and Air Force Exchange Service (AAFES) is a DOD organization, which opens and operates exchanges in contingencies at the request of the combatant commander and subordinate commands.... This paper "TQM Approach at army and air force exchange service" describes TQM as an approach that requires total involvement of all the employees....
10 Pages (2500 words) Term Paper

History of Developing Joint Operations

The paper "History of Developing Joint Operations" describes that the US placed multiple bases in the territory of Panama that required defense and simultaneously attacked Manuel's gravity centers, force economy ensured that the sufficient mass prevailed swiftly through an organized maneuver....
5 Pages (1250 words) Assignment

Operations & Maintenance - Aerial Targets Flight Services

 The main intention of structuring this paper is to provide technical and weapon based support to all possible branches of military forces such as navy, air force or territorial.... The project has been specifically designed for carrying out sophisticated weapons.... hellip;  Eventually, with time, this project will look forward to establishing its branches in the global market....
15 Pages (3750 words) Assignment

Iraq as One of the Most Significant country in the Persian Gulf

The paper describes the country with significant influence and strategic significance within the Persian Gulf, Iraq, its the economic infrastructure, political and leadership system in Iraq, army order of battle, foreign policy… The author gives detailed information about political and leadership structure in Iraq which witnessed significant evolution over the years with episodes of tyrannical leadership and autocracy, about an economy of the country which remained on top of its performance by maintaining its transport, communication, and energy sector, about army and foreign policy According to the 2000 population census, Iraq had a population of over 23 million people with a significant proportion of this living within the arable agricultural areas between the Tigris and Euphrates rivers....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us