StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Scanning the Environment IP - Essay Example

Cite this document
Summary
The Apple Company is engaged in design and development of personal computers, related software, peripherals, portable music players (iPODs), related accessories and quite recently also mobile telephones (iPHONES). A ResearchandMarkets report provide the following information on…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Scanning the Environment IP
Read Text Preview

Extract of sample "Scanning the Environment IP"

Download file to see previous pages

It is head quartered in Cupertino, California and employs 21,600 employees. The company recorded revenues of $24,006 million during the fiscal year ended September 2007, an increase of 24.3% over 2006. The company’s revenue grew on account of increased sale of Mac systems and downloads of digital content. The operating profit of the company was $4,409 million during fiscal year 2007, an increase of 79.7% over 2006. The net profit was $3,496 million in fiscal year 2007, an increase of 75.8% over 2006.” 1. Brand Value and Recognition – This is the biggest strength of Apple.

Right from Apple PCs (MACs) which was their first product introduced to the very recent iPHONE, all their products are positioned as luxury products and are designed with features to delight the customers and give them a “WOW” feeling on using the products. This has created strong brand recognition among the consumers. 2. Product Design – All their products are developed after thorough research and design and invariably are of premium look, feel and quality. The MAC operating system, the iPHONE, the iPOD, etc.

are all examples of excellence in product design. 3. Product Functions and Features – The features and functionalities of their products are state of the art and highly innovative. All their products are feature rich and absolute delight to the users. 4. Innovation – Apple has always come out with innovative products and product lines. It started with the Apple PC and Mac Operating System followed by various Apple software applications and computer peripherals. Later they introduced totally different and innovative product line through the launch of iPODs as mobile music players.

They were accompanied by innovative accessories such as speakers, podcasts, etc. This innovation in seen continued with launch of iPHONES which have touch screen technology combined with music rich features. 5. Accessories – Accessories to accompany differentiated

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Scanning the Environment IP Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Scanning the Environment IP Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1554562-scanning-the-environment-ip
(Scanning the Environment IP Essay Example | Topics and Well Written Essays - 1000 Words)
Scanning the Environment IP Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1554562-scanning-the-environment-ip.
“Scanning the Environment IP Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1554562-scanning-the-environment-ip.
  • Cited: 0 times

CHECK THESE SAMPLES OF Scanning the Environment IP

Scanning the Environment

scanning the environment (Unit 2 IP) Name: Institution: Abstract A SWOT analysis refers to a strategic plan of evaluating the strengths, weaknesses, opportunities and threats of a company.... scanning the environment (Unit 2 IP) A SWOT analysis refers to a strategic plan of evaluating the strengths, weaknesses, opportunities and threats of a company.... scanning the environment (Unit 2 IP) As a senior manager in a computer company which competes with Apple Inc....
3 Pages (750 words) Research Paper

Human Resource Planning in Volatile Environmental Conditions

the environment saw other companies close their operations in some parts of the world to minimize expenditure.... A volatile business environment means that the management of business organizations must comprehend that primary means of gaining competitive advantage have changed....
9 Pages (2250 words) Term Paper

Alfalfa hay yield prediction using yield monitor data and satellite imagery

Alfalfa Hay Yield Prediction Using Yield Monitor Data and Satellite Imagery Introduction Literature has supported the view of biomass production models in relation to satellite data.... (Monteith 1972, Kumar 1982, Daughtry et al, 1992, Gower et al, 1999, Field et al, 1995, Christensen et al, 1993)....
8 Pages (2000 words) Research Paper

Business Plnning to Cope with Turbulent Environment

Strаtegy is аlso to do with the mаtching of the аctivities of а compаny to the environment in which it operаtes.... Since the environment is continuаlly chаnging, strаtegic decisions necessаrily involve coping with chаnge.... The assignment "Fаctors to Be Considered in the Firm's Plаnning Process to Cope with Turbulent Business environment" explаins what issues are significant in developing mаrketing strаtegy, what is the link between operаtionаl mаrketing strаtegy, аnd the level or extent of firm's mаrket orientаtion....
12 Pages (3000 words) Assignment

Business Enviroment

Duncan (1972) defines the environment as "the totality of physical and social factors that are taken directly into consideration in the decision-making behavior of individuals in the organization" (p.... For firms to succeed in these complex environments, they need to understand the differences forces that operate within their environment so as to devise strategies to deal with these forces in a manner that will enable them to remain profitable.... It also aims at comparing how the framework might differ for firms of different sizes and scales. Environmental scanning is defined as the acquisition and use of information about events and trends in an organization's external environment, the knowledge of which would assist management in planning the organization's future courses of action (Choo & Auster, 1993; Aguilar, 1967)....
4 Pages (1000 words) Essay

Strategic Planning in Uncertain and Dynamic Environments

nbsp;  This process is called strategic planning and has been proved to result in different outcomes for different organizations, depending on the nature of the organization and the environment in which the organization operates.... This paper evaluates the argument that formal strategic planning is no longer an appropriate organizational process for firms that make strategic decisions in highly uncertain and dynamic environments....
8 Pages (2000 words) Research Paper

Local Area Networking Technology - Primary School

From the paper "Local Area Networking Technology - Primary School" it is clear that regarding security effectiveness, the security for files, programs and private information will be highly guaranteed using LAN technology as compared to using external hardware devices.... hellip; Programs as maintained up to date thus ensure that viruses' infections and hacking threats are eliminated....
16 Pages (4000 words) Coursework

Environmental Scanning and Its Application in Community Safety Partnerships

With the rise in the number of industries and manufacturing plants, increasing the human population, and the use of environment depleting and polluting technology, environmental degradation is becoming a major issue not only in my country but worldwide (Council C.... … The paper "Environmental scanning and Its Application in Community Safety Partnerships" is a great example of a case study on environmental studies.... The paper "Environmental scanning and Its Application in Community Safety Partnerships" is a great example of a case study on environmental studies....
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us