StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Importance of Marketing to Organizational Success - Essay Example

Summary
The author of "The Importance of Marketing to Organizational Success" paper argues that marketing is a battle that is going on in the minds of the consumer and the seller rather than something else. It needs to be understood in the proper scheme of things.  …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
The Importance of Marketing to Organizational Success
Read Text Preview

Extract of sample "The Importance of Marketing to Organizational Success"

The Importance of Marketing to Organizational Success ID: Submitted Signed: With the passage of time,the business world has evolved and so have the different methodologies and the ways and means through which it is carried day in day out. One needs to realize the fact that business is a consistently changing world and in this world only the people who are ready to change are successful. Thus to put it in the related context, change is the only constant in the world and in the business scheme of things, changing to suit the will and desire of the customers and/or the stakeholders as well as doing one last bit to bring in more revenues and profits for the company just plays the right trick for the business to succeed both in the short term as well as in the long run. Businesses which stagnate over a period of time and do not change because of one pressure or the other usually die out quickly. The ones that have existed thus far have relied a great deal on the phenomenon attached with change and consistent upgrading of the needs as put forward by the business and its norms. (Kaye, 2003) The changing market structure might call for changing strategies and lines of action that would all target the people for whom the product is actually designed as well as the competitors with whom the clutter is being broken in the environs of the marketplace. Thus competition brings in more and more quality at the end of the company with regards to its products as well as more sales in the form of its varied and changed stance on focusing towards the customers rather than the product itself. Apart from that, emphasis on need must be the order of the day rather than bringing out more and more varied stock key units just for the sake of it. The different products should satisfy each and every user rather than satisfy the people sitting in the innovation labs and those who invent just to take the company one step further. This trap should thus be avoided under all circumstances. Thus profits could come out in the middle when a company is the sole and dominant player in the whole market structure. It has to be kept in mind that the profits have to outnumber the losses in the longer scheme of the whole equation of carrying out a marketing activity. If this is not the case, then the business might not survive for long and the losses will lead it to simply nowhere at all. It is imperative to pinpoint the weak and grey areas and thus set out on a journey on the part of the marketer to tackle the very same and thus bring to light the positives out of the whole equation. Thus significance lies on the shoulders of the main person who has set the ball rolling as far as the business is concerned and it is up to him solely as to what he has in mind, with respect to the vision and mission of the business and the company for that matter. Every big business or multinational that is existent in present times credits itself on to the vision of an exemplary personality which started it all when the going was tough and when there was a huge competition in the related market. (Kennedy, 2003) Thus to withstand pressure and competition is the hallmark of any successful and long lasting business, company or enterprise, whichever term we might quote it as. Organizational success is possible when there are dedicated efforts made in the field of marketing. This is done so as to trigger the sales of the organization and also to make people (the target audience and the potential one) aware of the products/services offered by the organization. Marketing can bring about positive word of mouth and appreciation from the people who hold importance for the organization. What this does is to make sure that the product goes down well with the target market and that it needs to maintain the very same image and rapport with these people. However this is one Herculean task and needs to be achieved on the part of the company so that its marketing activities outnumber the sales figures of its competitors and not only that but also claim positive vibes within the relevant industry and business circles. In the short run as well as in the long term, this could hold the key for the business’s ultimate success, be it in the form of triggering sales or bringing in more and more secondary audiences towards the primary cadre of the target market. Ethically speaking, it is duty bound for any business that exists to satisfy a customer through its products and/or services to be responsive towards their needs and defer the financial sides concerned with the company. It is important though not to ignore the monetary aspect but to remain in the business in the first place for the ones the business is being done, it is essential to situate the resources onto them and then move on forward expanding the market share and the like. (Megone, 2002) There are a lot of companies that have continued to divest the consumers of their basic rights in the name of achieving certain financial ratios. However doing so does mean putting the business’s long term strategy at risk as the customers and the remaining stakeholders would not appreciate the fact that the enterprise does not value their concerns rather goes after the financial side. (Greathead, 2002) The need and thus the opportunity in the business world of present times is to get ourselves noticed and make the companies realize of their responsibilities that they owe to the customers. It is imperative on the part of the respective company’s leadership to understand that customers alone could shape up the future and visionary characteristics of the company and thus they have to be focused very precisely. Ignoring them even for a moment could be hazardous to the prospects of a business concern. It is pretty true that the market dynamics suggest that the competitive advantage can only be achieved when the customer is given what he or she wants but then again is there any limit to his or her wants? The answer would be NO and quite rightly so. The customer expects value for money and thus the best possible product at the most effective rate, thus it would be correct to understand his point of view and then go about changing the product offerings, prices and the value thus provided. Marketing concept has taken its basis from the selling concept which is simply producing a product and then selling it for a nominal return. However marketing looks at defying the odds and aims at conquering the mind, heart and soul of the customers. The terms like share of heart and share of mind come into the equation and not to forget the share of trial which looks at the customer trying a product for the first time in order to seek purchase back and forth. Share of heart means that when a customer is asked about naming a certain brand out of the selected list of brands in the related category, the first one or two brand names that he comes up with are pretty close to his heart. Similar meaning lies with respect to the mind when we speak of the share of mind. Share of trial is the moment when he actually uses that product and thus it comes under his play and eventual judgment whether or not the product lived up to his or her expectations. Marketing aims to show the customers what they need and then telling them what is best for them. It is not only there to solve their problem. Rather its usage is much more varied. It pinpoints the exact places where the product might be justifiably used, executed or tried for. Marketing is thus a battle which is going on in the minds of the consumer and the seller rather than something else. It needs to be understood in the proper scheme of things. BIBLIOGRAPHY Kaye, Roland. (2003). Learning & Teaching for Business: Case Studies of Successful Innovation Kogan Page Kennedy, Rosemary. (2003). Case Management: Policy, Practice and Professional Business Allen & Unwin Greathead, Scott. (2002). The Multinational and the “New Stakeholder”: Examining the Business Case for Human Rights Vanderbilt Journal of Transnational Law Vol. 35 Megone, Chris. (2002). Case Histories in Business Ethics Routledge Word Count: 1,378 Read More

CHECK THESE SAMPLES OF The Importance of Marketing to Organizational Success

The Importance of Marketing in Organizational Success

This essay "the importance of marketing in Organizational Success" discusses marketing which is very important for the success of an organization.... Marketing The growing competition among the companies has increased the importance of marketing in businesses.... Following are the two definitions of marketing.... herefore, based on the above discussion, I have presented the following definition of marketing.... Therefore, marketing plays a very important role in the success of a company and its products and services....
2 Pages (500 words) Essay

Developing Marketing Capability

o organize a marketing function in order to bring competitive advantage and true organizational success.... Relatively big financial data feeds like return on investment, balance sheet, or profit or loss statements do not provide the real sketch of marketing, which eventually give distractive information.... Moreover more operational activity of marketing does not mean it is performing well as if the marketers are found busy does not mean that their work is productive or based on outcomes (profits or revenues)....
9 Pages (2250 words) Essay

The process of organizing

arketing is total system of business activities designed to plan, price, promote, and distribute want- satisfying products to target markets in order to achieve organizational objectives.... In this broad sense, marketing consist of activities designed to generate and facilitate exchanges intended to satisfy human or organizational needs and wants.... Such capacity results from an organizational culture that fosters the creation and implementation of innovations (Dawn Burton, 2005)....
12 Pages (3000 words) Essay

Importance of Marketing for Organization Success

For-profit organizations need marketing to deal with all the tasks meant to bring revenue and profits to an organization.... The feature of marketing as the area of organizational business is implied in the interaction with the public and the opinion that is formed about the organization is the result of interaction with marketers.... The author of the paper states that the newly emerging philosophy created by the scholars working in the several major universities suggested that the core of the success in the marketing is to identify and understand what exactly the customer needs....
9 Pages (2250 words) Term Paper

The Significance of Marketing for Business Organizations

The aim of this article is to outline the fundamental principles of marketing and promotion.... Furthermore, the writer of the article will establish the objectives of marketing and highlight the benefits of its effective implementation in regard to business organizations.... In this broad sense, marketing consists of activities designed to generate and facilitate exchanges intended to satisfy human or organizational needs and wants.... Such capacity results from an organizational culture that fosters the creation and implementation of innovations (Dawn Burton, 2005)....
5 Pages (1250 words) Article

Importance of Proper Communication for the Success of Marketing Strategy

The paper "Importance of Proper Communication for the Success of marketing Strategy" states that few of the prime objectives to be achieved by the Smiths Group are that of increased market share and increased revenue.... Marketing communication is one of the most important factors behind the success of any firm, and Smiths group as a reputed firm of 150 years is successfully applying all the communication mixes to achieve the desired objectives.... In this globalised and competitive world both interpersonal and organisational communication is very crucial in order to achieve success....
13 Pages (3250 words) Research Paper

The Need for Organizational Change

urrently, the modes of marketing in most businesses are seemingly moving to rely more on technology than the conventional approach that has been common for many decades in the past.... The paper "The Need for organizational Change " is an outstanding example of a management literature review.... The paper "The Need for organizational Change " is an outstanding example of a management literature review.... The paper "The Need for organizational Change " is an outstanding example of a management literature review....
14 Pages (3500 words) Literature review

Organizational Culture, Identity and Commitment

he aim of this paper is to investigate what organizational culture entails, the importance it carries, its relation to the organizational identity and critically discuss that organizational culture provides members with an organizational identity and facilitates collective commitment.... The paper "organizational Culture, Identity and Commitment" is an outstanding example of a management literature review.... organizational culture has increasingly being questioned for its existence, reality and importance in the business setting....
12 Pages (3000 words) Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us