StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Branding Strategy - Global Gadgets Imports - Essay Example

Cite this document
Summary
The paper "Branding Strategy - Global Gadgets Imports " discusses that good products from less reputed brands may fail in the market whereas even poor products from the reputed brands may excel in the market. In short, the importance of brand value in the marketing process cannot be neglected…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Branding Strategy - Global Gadgets Imports
Read Text Preview

Extract of sample "Branding Strategy - Global Gadgets Imports"

This paper briefly analyses the brand strategies concerning the given case study of Global Gadgets Imports (GGI).

Apple is currently the most reputed and valued technological brand in the world according to Kim (2010). Moreover, in market capitalization, Apple has already surpassed even Microsoft and is currently ranked second in the world just behind Exxon Mobile (Kim 2010). Apple products are selling rapidly all over the world because of the huge brand value of Apple Company. Brand images construct some symbols in the minds of the customers which help the product manufacturers to market their products more efficiently. For example, iPhone, the touch screen phone from Apple has revolutionized the mobile communication world. Consumers who purchased the iPhone were immensely satisfied because of the quality of the product. The belief that Apple delivers more than what they promise was true in the case of the iPhone also. Branding should be unique and attractive to catch the attraction of customers. Logos or trademarks are important in developing a brand. Logos must reflect the theme of the product we are going to develop. Apple’s logo given below is one best examples of how well a company can develop its brand through logos.

The above logo is simple and it speaks for the Apple Company. It says nothing about Apple products; however, it is helping the consumers to recognize the name of the company. Once the name of the company is identified through the logo, customers will search for more things about the company and their products.

Low prices, superior quality, great advertising, stunning packaging, etc are part of brand development in the consumer electronics industry. All these strategies may develop a psychological attraction among customers towards a particular brand and Apple succeeds in developing such big brand awareness among the consumers. The consumer electronics market is overcrowded with millions of products which made the customer’s task more difficult in selecting a suitable product. In such circumstances, they will put their trust in brands rather than the products. Apple realized the above principle well and did everything possible to build its brand along with its products.

Global Gadgets Imports (GGI) is currently on the verge of a big expansion. Even though GGI started its operations on a small scale, now the company has ten additional stores in three state regions. The distribution channels of the company are growing and it is difficult for the company to sustain their growth if they fail to develop their brand. All the biggest companies in the world are still spending heavy amounts on brand building even though they are established in the market. Global Gadgets Imports (GGI) has no brand development strategies at present which should be corrected. GGI needs a well-defined logo through which the company can communicate so many things to the customers. Moreover, the company should spend some amount on advertising activities. Advertising through different channels like television, internet, print, etc can help the company immensely in building its brand. Sales promotions, sponsoring of sports events, etc are some other major brand-building strategies Global Gadgets Imports (GGI) can be tested.

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be, and who people perceive you to be (Williams, 2009)

Currently, not many consumers are aware of the products and services offered by Global Gadgets Imports (GGI). Global Gadgets Imports can communicate with their customers only through their brand. Brand-building strategies will increase the value of GGI products and services. It helps the company to tell the consumers about the mission and vision of the company. Moreover, the features and benefits of using GGI products and services can be conveyed to consumers through brand building. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Branding strategy Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1405823-branding-strategy
(Branding Strategy Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/marketing/1405823-branding-strategy.
“Branding Strategy Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1405823-branding-strategy.
  • Cited: 1 times

CHECK THESE SAMPLES OF Branding Strategy - Global Gadgets Imports

Strategic Marketing Management: Toyota Corolla Australia

rganizations competing on the global front are faced with a multitude of challenges in every aspect of their business.... The management is expected to make sound tactical decisions that help them flourish on the regional front, complementing the global strategy as well.... A tactical strategy can be developed based on a comprehensive situational analysis.... It is tremendously important that the strategy that is developed is harmonized with the external environment and complements the external environment....
9 Pages (2250 words) Book Report/Review

International Marketing

Most governments have the intention to impose these trade barriers so as to restrict imports of certain specific products in their countries.... It is a tax which is imposed on the imports of commodities into a region and is considered to be among the oldest forms of government intervention in economic activity.... This tax is implemented for two reasons which include: i) it provides income for the government, and ii) it develops economic returns to firms as well as improve suppliers of resources towards domestic industry that face competition from foreign imports....
7 Pages (1750 words) Essay

Mongolias Economic Development

For example, Mongolia purchases 95 percent of the imported petroleum products and a substantial portion of its electricity imports from Russia, while China receives over 90 percent of Mongolia's total exports (CIA, n.... As of 2008, the Mongolian economy suffered both a soaring inflation rate – actually the highest inflation rate in over a decade, reaching almost 30 percent – and an external shock caused by the global financial crisis, with a sharp drop in commodity prices, hence greatly slashed government revenues (CIA, n....
8 Pages (2000 words) Essay

ITALIAN WINE IN CHINA: Understand Chinese wine market and consumers

It is important to mention that the high penetration of the internet in the last couple of years, along with the factor of steady acceptance of various kinds of sophisticated high end gadgets like the Smartphones, tablets, laptops etc has resulted in bringing a major transformation of technological nature in markets around the world.... It needs to be stated that the barrier free global communication has greatly helped in the evolution of various kinds of globalization trends that gets generated from various markets around the world, which are located in both the developing as well as the developed economies....
18 Pages (4500 words) Literature review

Globalization Challenge for a Leading Chinese Home Appliance Manufacturer

It does not have a well defined global ... As in changing global business scenario, any competition can not be viewed as solely domestic and every organization have to defend its position and have to play a double edge knife role to compete both at domestic and global level.... arketing strategy and a more geographical diversified presence with better marketing ... To achieve this Midea has to review its international business strategy and to go for both branding and private label options....
14 Pages (3500 words) Essay

The Rapid Globalization Process

Indian society traditionally took a nationalistic stance towards imports and foreign investments, but the trends have reversed today.... With the Indian economy being widely boosted by its massive software development industry and Business Process Outsourcing operations, the country is becoming a hub for international dealings, and the lifestyles of the new generation of Indians are affected by global products and global trends (India and The global Economy 2006)....
15 Pages (3750 words) Essay

Global Marketing Strategies for Nokia

It is so because the country has one of the most diverse compositions of people with different tastes in electronic gadgets and devices (Clarke, 1996).... This essay "global Marketing Strategies for Nokia" presents Nokia as a multinational telecommunications company that specializes in information technology and mobile devices.... It goes without saying that the company has enjoyed the near-monopoly status on the global front (Häikiö & Virtanen, 2002)....
12 Pages (3000 words) Essay

Marketing Management of Cocoa Importers

This paper analyses their mission and goals, core competencies, strengths and weaknesses, strategy and market, risks, budget, and monitoring.... This research paper describes the marketing management of cocoa importers.... ... ... ... With research, there was no currently no system designed for raw cocoa distributors in foreign countries to have their products packaged and shipped or to ensure a local distribution network....
7 Pages (1750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us