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Repositioning of the Marks & Spencer Brand - Case Study Example

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The current study aims to investigate the effectiveness of the rebranding strategies of Marks & Spencer. The responses of the 80 responses indicate that the following consumer strategies of Marks & Spencer yielded the highest correlations with overall consumer brand satisfaction…
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Repositioning of the Marks & Spencer Brand

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The current study aims to investigate the effectiveness of the rebranding strategies of Marks & Spencer. The responses of the 80 responses indicate that the following consumer strategies of Marks & Spencer yielded the highest correlations with overall consumer brand satisfaction: convenience (r=.419, p Read More
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