Marketing Strategy to Raise the Revenue of the SEASIDE Hotel - Essay Example

The marketing plan based on the hotel has to be designed and implemented to achieve the goals of the business. It also provides knowledge regarding the strengths and weaknesses of the business. By recognizing and analyzing the marketing strategic plan, the hotel can overcome its difficulties smoothly. The management and operation team of the Hotel solved the problem of worker turnover by increasing the expense of training and salary.

For future strategic action plans, the report recommended that room for conferences must be constructed at first rather than in the last year. The financial analysis of the Seaside Hotel includes the Total hotel revenue and total hotel net income, Rooms department revenue and rooms net income, Food & beverage department’s revenue and food & beverage net income, Occupancy, average daily rate (ADR), and REVPAR, Refurbishment spending and extra facilities built analysis, Short term and long term stability ratios, Staff turnover and EMS spend and activities.

This plan could attract more businessmen and raise hotel competitiveness. The report also provides information regarding the effectiveness of Web-based training and development methods in the Hotel business. Appendixes of the report include the Current Balance Sheet, Statement of Income for 3 years and Monthly indicator report for the three years. The report also includes aims, objectives, strategy, and formulation of program feedback and control of the study. The report shows the proper implementation of the promotional mix could raise the market share and develop business growth in the face of strong competition.

HOTS report also shows client satisfaction and loyalty through employee training and development program, by way of increasing profitability and development of the hotel, which was formed by satisfied, faithful, and productive workers. Finally, the report shows that the proper implementation of the promotional mix in different areas of the Hotel services will help to increase the market share and also to enhance the business growth.

HOTS are a practical business environment in which the organization can learn and practice “decision making of management” (Tourism and Hospitality, 1989). The main objective of this study is to understand the three-year performance of the Hotel named "Seaside". A detailed study is carried out to understand and analyze the working of the Hotel for the past three years. All areas such as finance, food and beverage, human resource, advertising etc are closely observed.