The Innovative Devondale Smart PLUS Product - Report Example

Nutrition xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Name xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Institution xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Lecturer xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Date Table of Contents Table of Contents 2 Introduction 3 Profile of the manufacturing company 3 Product Overview 5 Ingredients 5 Vitamin D 5 High Calcium Content 5 Iron 6 Vitamin C 7 Reduced Fat Content 7 Product formulation 7 Processing steps 9 Packaging 9 Role of packaging 10 Innovation 10 Conclusion 13 References 14 Appendix 1 15 Appendix 2 16 Introduction Devondale Smart plus milk is a product which is rich in nutrients which are in right quantities proportion that is needed for energy, amino acids, vitamins, minerals, fats, carbohydrates and many other nutrients which are required for maintaining health vitality and general wellbeing. In other words, the nutrients such as proteins in milk are linked to bioactive amino acids and peptides that act as catalysts to growth and are said to boost immunity (Barry 2005). The ever dynamic innovational techniques are giving rise to dairy ingredients which are gaining attention like the whey proteins which are solely associated with milk. These in the long run result to nutraceitical products which are purified from foods and directed to providing physiological benefit or disease protection. These innovations have been accelerated by the demand of bioactive milk proteins for immunoghlobins, lactoferrin, lactoperoxidase and lactalbumin. There has been a growing demand of natural and environmentally, positive perception of food nutrients has increased the demand of dairy proteins. In this assignment, Derondale’s smart plus milk which is a product from Murry Gaoulburn Co-operative is discussed. Smart plus Milk is targets consumers from all walks of life from young to old for its innovative characteristics like to promote body’s absorption of calcium. Strong bones and teeth, iron and vitamin C which helps the body produce energy which is very essential for both young children and the old and approved to deal with cardiovascular complications ((Murray Goulborn 2007). Profile of the manufacturing company Murray Goulburn Co-operative was founded by dairy farmers in the state of Victoria, in 1950, in Australia. Its origin records back from soldier settlement region of northern Victoria, with its shareholders looking for a chance to maximize their returns for their efforts from local dairy companies. To date, it remains the most strong and most important to the dairy industry in Australia in 1949. And got fully registered as the Murry Valley Co-opertaive Dairy productive and Trading Company in 1950 and open a factory early 1951. The name Murray Goulburn emerged later after several mergers with smaller companies in Northern Victoria (Murray Goulborn 2007). With time, the Co-operative increased its products range and started concentrating in more nutritional and valuable food products due to increased demand of the same. This being the case, the firm was able to increase in market segment as well as cater for the ever dynamic market trends. Their business is diversified to cater for each an every market segment including Devondale retail, MG Nutritional, Food ingredients Murray Goulburn trading and Corporate/private retail. The company also has a full operational Research and development department which main focus is on the improvement of the products quality, innovation and increasing efficiencies in the manufacturing of all products. Their innovation has given rise to products which are competent in ensuring that all consumers are catered for through products with nutraceuticals and novel food ingredients. Catering for both the young and the old have been their main concern (Murray Goulborn 2007). Product Overview Devondale smart plus milk is manufactured by the Murray Goulburn Cooperative which is the largest dairy company in Australia. It supplies almost 35% of Australia’s milk. Devondale smart plus milk gas reduced fat contents, contains high calcium milk and has supplements of iron, vitamins C and Vitamin D. Ingredients Vitamin D Vitamin D promotes the absorption of calcium and phosphorus in the body. It contributes to a healthy bone structure and is also responsible for a healthy dental structure. The vitamin is also responsible for prevention of rickets in the body. A dietary Reference Value (DRV) nor the vitamin has not yet been established by scientists because of the belief that exposure to sufficient sunlight leads to sufficient accumulation of the vitamin. It moistly promotes absorption of calcium in the digestive system and maintains the nutrients calcium and phosphorus at their optimal levels .Without it bones tend to very brittle. It also modulates growth of the cell and is a key nutrient in preventing inflammation. It has also been said to play an essential role in preventing prostate cancer in men. High Calcium Content Devondale smart plus prides itself of containing high levels of calcium. The key role of high calcium levels is maintenance of strong bones. In turn this helps to defend the body against the dangerous and lethal disease of osteoporosis. Osteoporosis is a disease which involves progressive weakness of the boards leading to deterioration of the bone structure. Calcium also plays the equally important role of enhancing the metabolism activities of the cell, and the electrical conduction of nerve impulses. It also maintains the functioning of blood vessels and assists in blood clotting. Calcium has been known to assist proper functioning of the heart muscles preventing cardiac failure and cardiac arrests. Post-menopausal women are at very high risk of osteoporosis and are advised to take the product. This is because loss of the hormone estrogen weakens their bone structures leaving them susceptible to fractures especially around the hip and pelvic areas. It’s also been known to regulate and prevent occurrence of high blood pressure. It also plays a very fundamental role of weight regulation. It prevents obesity that is caused by the type of diet one is eating. It aids in metabolism of the adipose tissue ensuring that the extra-weight is continuously shed off. Research has also shown that getting enough calcium aids in easing the severity of the symptoms of the pre-menstrual syndrome, a condition which causes women to experience abdominal pains, muscle cramps and mood swings. Other health benefits of calcium are prevention of cancer of the large intestine and the life-threatening kidney stones Iron The importance of iron is formation of hemoglobin in red blood cells that helps prevent t anemia and transportation of oxygen. It also assists in overall cell metabolism and I regulate the overall growth of cells. It assists the liver in detoxifying poisonous objects. Vitamin C The main source of Vitamin C is fruits. However it is easily lost through dissolution in water or exposure to heat such as boiling. The main advantage of Vitamin C in Devondale plus is that it cannot be lost as it’ pasteurized. It serves the important rile of preventing scurvy and also aids in detoxification. Reduced Fat Content The reduced fat content in Devondale plus will prevent against obesity, being overweight and all the negative side effects brought about by high cholesterol levels. Product formulation Listed below and in the appendix are the ingredients contained in Devondale Smart Plus. Ingredients: Calcium Iron Vitamin C and D Reduced fat milk Milk solids Emulsifier Role of ingredients The role of vitamin D is to promote and enhance the body’s ability to absorb calcium and phosphorous during digestion. It is thus vital in bone growth and the health of the kidney and liver. It also helps in the functionality of the thyroid gland and helps boost the body’s immunity. Vitamin C is an essential nutrient in humans. Its deficiency in humans causes scurvy. It contains the ascorbate ion which is an antioxidant and important to the body in protecting the body from oxidative stress. It also participates in enzymatic reactions. Iron is an important element in the body as it is used in the production of hemoglobin. Hemoglobin is the carrier of oxygen in the body which is vital for respiration. Ti helps boost body energy and immunity. Iron deficiency leads to anemia and poor attention, fatigue and shortness of breath. (MG Nutritionals 2008) Calcium is contained in raw milk. It plays a very important role in the human body and is one of the most important elements. It regulates many of the chemical reactions that take place within the body such as relaxation and contraction of muscles, blood clotting and nerve impulse transmission. It is also necessary for strong teeth and bones especially for growing children. Almost all the calcium is stored in the teeth and other bones. It is lost continuously via the skin and excretion and it’s therefore necessary to include it in the daily diet, especially by taking milk Emulsifiers are used to prevent the fat and water components in milk form separating. They do so by changing the surface tension properties of water and fat. They contain two polar ends, hydrophilic and hydrophobic. Once included, the fat component moves towards the hydrophobic pole while the water moves towards the hydrophilic pole and the two are thus kept conjoined in the emulsion. Reduced fat milk included due to its health benefits. The raw milk’s fat contains cholesterol which is hazardous to health. Low fat content is therefore important (Doultani 2003). Processing steps Once it has arrived at the processing plant, it is stored in refrigerated silos. The normal storage temperature is 39 degrees Fahrenheit or lower for up to 48 hours. It is then tested for antibiotics, protein, milk fat and bacteria count. Once approved for processing, it undergoes pasteurization in the silos. This is done by heating it at 212 F for about 20 minutes. It is then cooled while taking care that it doesn’t get contaminated. It then undergoes homogenization which involves passing the milk through an atomizer. The aim is to evenly spread the fat component throughout the milk as it tends to float on the top. The next step is separation. It involves putting the milk in a centrifuge and then spinning it with the aim of separating the cream from the milk. They are later re-mixed to produce blends with different fat contents as desired. For Devondale Smart Plus, the fat component is 1.1g per 100ml. The milk then undergoes further processing to prolong its shelf life for the brands intended to last for long periods such as Devondale Smart Plus. This is done through UHT (ultra high temperature) treatment. (Kishor 2007) It is then packaged for delivery to milk stores, supermarkets and other retail outlets. Packaging is done using machines. They fill and seal the containers and print information such as manufacturing and expiry dates. Packaging Devonport plus milk comes in a tetra-pack. The front view of the packet indicates its nutrients contents namely iron, calcium, Vitamins C and D. The right side view lists the benefits of consumption of the milk such as supplementing regular diet and boosting the intake of calcium and iron. It says that the milk is pasteurized at ultra-high temperatures and can be stored anywhere including the fridge or the cupboard for 9 months. It adds that it has no preservatives and it invites consumers to take a sip and enjoy its goodness and wholesomeness. The left side view indicates the percentage of every nutrient that is present in the milk. It has a caveat that the milk is not recommended for children under the age of two years and that it has 67% less fat content than Devenport Full milk cream. Daily intake is advised .The quality is guaranteed and numbers are provided for a customer to express dissatisfaction. Role of packaging Packaging in devon-port smart plus serves the role of informing the Consumer about the product .It’s also serves as an advertisement for the product since the tetra-pack us coloured.It lists the benefits of DEvenport over other milk products and also calls on consumers to try it and enjoy its high-quality taste. Innovation Murray Goulborn Company has applied quite tremendous innovation whereby they have applies new ideas to their product with the main aim of making a notable improvement. It must lead to an increased value in the service or the product than it previously was. The introduction of Devondale Smart Plus into the market is an innovative idea since it is purely a new product. Significantly, it is new to the firm and new to the respective market as well. The result of a new innovative product is that it should be competitive in the market, which is the case for Devondale Smart Plus. The innovative aspects of Devondale Smart Plus as a new product of the Murray Goulborn Company may include characteristics such as its consumer trends. For instance, the product has been manufactured and introduced into the market place as targeting mainly the consumers and benefiting them. Innovation has occurred at that very point when Devondale Smart Plus gets introduced in the market as an entirely new product. The expectations of the consumers are also high and this greatly influences the marketing of the product. It ought to meet consumer standards. Likewise, any information that is to be labeled on the product must adequately target the consumer. This highly determines the consumer trends in purchasing of the product ( Murray 2007). The health aspect that comes with Devondale Smart Plus is also an innovative aspect. It must be in particular very health in which case it is. It has focused on areas of the health of the consumers by focusing on its nutritional value and the accompanying ingredients. For example, Devondale Smart Plus contained vitamin D. This is a very crucial nutrient for the promotion of the body’s ability to absorb minerals such as calcium. It also has a high calcium content to ensure that the consumers maintain healthy and strong bones. Moreover, it has enriched iron and vitamin C, both responsible for boosting of the levels of energy in the body. Significantly, it has got no preservatives and is specially sealed with a seal that stays fresh for up to 9 months duration (Murray 2007). Additionally, it also has nutrients that help in the improvement and the maintenance of the health condition of the heart. What else could be less innovative than Devondale Smart Plus? Devondale Smart Plus has got no serious health claims apart from the fact that it is not for consumption by children under the age of two years. It is trusted as being with quality and of good value. It is also very low in fat thus can rarely cause heart complications. The novelty of the product is also an aspect of innovation. Its level of novelty is enough for such classification as being innovative. The technique and the design used to adopt Devondale Smart Plus have never existed in the market. It contains some novel ingredients with bioactive elements specifically endowed with ultimate physiological benefits to the consumers and the targeted market. Its unique formula makes it different from all the other dairy products of any other company in the country. Devondale Smart Plus, as a dairy product contains a rich mixture of nutrients and each nutrient has their own unique attributes of the bioactive ingredients and other food ingredients. Particularly, the product has a rich portion full of proteins which contain amino acids that are bioactive in nature and also peptides which help in enhancing growth rate in human beings. It also contains some factors that regulate the immunity system of the body and also those that help in subsidizing the chances of hypertension in adult consumers (Murray 2007). It contains a diverse range of food ingredients that have an added nutritional value and in doing so; the product is ready to reflect the prevailing market trends. The company has used the latest technology in processing and packaging of the product. Technologies are employed in producing and creating lifelong specialist milk that takes a long time to expire. The product can also go for nine months without need for refrigeration. Likewise, it requires no refrigeration until a carton has been opened. These aspects of the product particularly make them environmentally friendly thus promoting the preservation of the environment. Its litter is limited just by the fact that it does not require prompt usage. The milk can thus be stored for long with little worry on the part of the consumer. It is environmentally beneficial. Summarily, all the aspects involved above can be described as innovative. As it may be seen, the product is new in the market; it has a general improved quality as well as an advanced nutritional value, the processing and packaging aspect of it has tremendously improve to involve aspects that are environmental friendly. All these reasons elicited justify the product as innovative. Conclusion There has been a very high demand of nutrition that is aimed at boosting the immunity system of both the young and the old . this being the case, there has been a dire need to have bioactive milk proteins for immunoghlobins, lactoferrin, lactoperoxidase and lactalbumin and also nutraceitical products to meet this demand and most importantly meet the demands of the dynamic consumer fraternity. Derondale’s smart plus milk has been processed to meet all this demand giving what it takes to have healthy young children and old population, having taken care of their calcium intake and also curbing any occurrence of cardiovascular complication which is a common case when it comes to the aging population. The most innovative area is the incorporation of Devondale Smart Plus, a dairy product which contains a rich mixture of nutrients and each nutrient has their own unique attributes of the bioactive ingredients and other food ingredients. Finally, all this is an attribution to their adequate research and development department which continue to offer the best quality products without compromising on the nutritional value of the products or even minimizing the desired results of the consumers. References Berry, 2005, Nutritional Functional Dairy Foods, Dairy Foods ; Vol 106, 5; ABI/INFORM Global, pp. 24-26 Doultani S, Thurhan K.N, Etzel M.R, 2003, Whey Protein Isolate and Glycomacropeptide Recovery from Whey using Ion Exchange Chromatography, Journal of Food Science, Vol. 68, Nr.4, Kishor gedam, R. P. (2007). The Study on UHT Processing of Milk: A versatile Option for Rural Sector. World Journal of Dairy & Food Sciences , 2-5. Murray Goulborn, (2007) Murray Goulborn Co-Operative Limited. 57th Annual Report Melbourne, Victoria National Food Industry Strategy, 2004, Food Innovation Grant: Case Study Murray Goulburn Cooperative, downloaded 3rd April 2008, http//www.nfis.com.au Rankin R, 2005 Technical Innovation in Australia’s food industry, Department of Agriculture, Forestry and Fisheries, Australian food statistics, Canberra, pp25-28 MG Nutritionals, 2008, MG Nutritionals Document Management System, Murray Goulburn Cooperative, Brunswick Victoria Appendix 1 Nutritional information Average quantity per: 100ml 25ml Energy(KJ) 220 550 Protein(g) 3.9 9.8 Fat total(g) 1.1 2.8 Carbohydrate(g) 6.6 16.5 Sugars (g) 6.6 16.5 Calcium (mg) 134 335 Iron (mg) 1.5 4 Phosphorous (mg) 117 293 Sodium (mg) 50 125 Vitamin C 8ug 20ug Vitamin D 0.5ug 1.3ug Appendix 2 Package Read More

Catering for both the young and the old have been their main concern (Murray Goulborn 2007). Product Overview Devondale smart plus milk is manufactured by the Murray Goulburn Cooperative which is the largest dairy company in Australia. It supplies almost 35% of Australia’s milk. Devondale smart plus milk gas reduced fat contents, contains high calcium milk and has supplements of iron, vitamins C and Vitamin D. Ingredients Vitamin D Vitamin D promotes the absorption of calcium and phosphorus in the body.

It contributes to a healthy bone structure and is also responsible for a healthy dental structure. The vitamin is also responsible for prevention of rickets in the body. A dietary Reference Value (DRV) nor the vitamin has not yet been established by scientists because of the belief that exposure to sufficient sunlight leads to sufficient accumulation of the vitamin. It moistly promotes absorption of calcium in the digestive system and maintains the nutrients calcium and phosphorus at their optimal levels .

Without it bones tend to very brittle. It also modulates growth of the cell and is a key nutrient in preventing inflammation. It has also been said to play an essential role in preventing prostate cancer in men. High Calcium Content Devondale smart plus prides itself of containing high levels of calcium. The key role of high calcium levels is maintenance of strong bones. In turn this helps to defend the body against the dangerous and lethal disease of osteoporosis. Osteoporosis is a disease which involves progressive weakness of the boards leading to deterioration of the bone structure.

Calcium also plays the equally important role of enhancing the metabolism activities of the cell, and the electrical conduction of nerve impulses. It also maintains the functioning of blood vessels and assists in blood clotting. Calcium has been known to assist proper functioning of the heart muscles preventing cardiac failure and cardiac arrests. Post-menopausal women are at very high risk of osteoporosis and are advised to take the product. This is because loss of the hormone estrogen weakens their bone structures leaving them susceptible to fractures especially around the hip and pelvic areas.

It’s also been known to regulate and prevent occurrence of high blood pressure. It also plays a very fundamental role of weight regulation. It prevents obesity that is caused by the type of diet one is eating. It aids in metabolism of the adipose tissue ensuring that the extra-weight is continuously shed off. Research has also shown that getting enough calcium aids in easing the severity of the symptoms of the pre-menstrual syndrome, a condition which causes women to experience abdominal pains, muscle cramps and mood swings.

Other health benefits of calcium are prevention of cancer of the large intestine and the life-threatening kidney stones Iron The importance of iron is formation of hemoglobin in red blood cells that helps prevent t anemia and transportation of oxygen. It also assists in overall cell metabolism and I regulate the overall growth of cells. It assists the liver in detoxifying poisonous objects. Vitamin C The main source of Vitamin C is fruits. However it is easily lost through dissolution in water or exposure to heat such as boiling.

The main advantage of Vitamin C in Devondale plus is that it cannot be lost as it’ pasteurized. It serves the important rile of preventing scurvy and also aids in detoxification. Reduced Fat Content The reduced fat content in Devondale plus will prevent against obesity, being overweight and all the negative side effects brought about by high cholesterol levels. Product formulation Listed below and in the appendix are the ingredients contained in Devondale Smart Plus. Ingredients: Calcium Iron Vitamin C and D Reduced fat milk Milk solids Emulsifier Role of ingredients The role of vitamin D is to promote and enhance the body’s ability to absorb calcium and phosphorous during digestion.

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