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The product’s description reflects the quality of the product through specifics and imagery. For example, the purpose of this description is to invite awe and desire of the diamond ring in the intended audience so that he or she will purchase it. The description needs to state the specific 4 C’s of the diamond, i.e. cut, clarity, color, and carat weight to properly inform the consumer and to be compared to with competitors. If the audience has this information, he or she will be able to make an informed decision of whether or not to buy the product.
I would propose that Micron should immediately rewrite their descriptions, set up short workshops with sales personnel to teach them how to use the product and provide easier means of acknowledging and functioning the new features via video demonstration in the store. Darlene should recommend to Claude to become hands-on with the product as much as possible to self-teach as they wait for enhanced, appropriate instructions and descriptions from the company. Rather than drop the motto and quit selling it, Claude and the other staff members should self-teach to ensure good customer
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