StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Master of Science Strategic Marketing - Essay Example

Cite this document
Summary
Marketing has evolved from being about sales and advertising to becoming seen as a strategic panacea applicable to all markets and sectors with a set of techniques and tools designed to ensure a customer-centric focus…. or is it?
The main objective of any business is profit…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Master of Science Strategic Marketing
Read Text Preview

Extract of sample "Master of Science Strategic Marketing"

Download file to see previous pages

pa from North Carolina University considers that ‘a business model is the methods of doing business by which a company can sustain itself, that is, generate revenue. The business model spells out how a company makes money by specifying where it is positioned in the value chain’ (Rappa, 2005). But the fast changing socio-economic dynamics have created a fiercely competitive business environment, necessitating changes in the role and techniques of traditional marketing to encompass broader parameters of business performance.

Thus, an effective marketing strategy becomes intrinsic to the management strategy that significantly impacts the overall business performance outcome. Levitt argued that the marketing takes into account the preferences of the customers and thereby builds a solid customer loyalty that result in sustainable customer base that has potential for growth because it continues to satisfy the changing requirements of their needs (Levitt, 1960). While the traditional role of marketing was confined to selling the products which meet the demands of the people, the fast changing paradigms of business have necessitated drastic shift in the approach to traditional marketing strategy.

Wilson and Gilligan (2003) have argued that market has become more complex and highly competitive in the contemporary environment of fast advancing technology and rapid globalization. They further assert that ‘marketing is increasingly being conceptualized as an organizational philosophy or ‘an approach to doing business’ (Wilson and Gilligan, 2003, p4). The increasingly changing pattern of society and the influence of technology need to be addressed in the wider application of social imperatives and included in all spheres of public and private business strategy.

McDonald is an exemplary example of using new age market strategy that has shown profit even in the recessive economy! It has become important to introduce effective strategic goals and managerial controls

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Master of Science Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Master of Science Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1560326-master-of-science-strategic-marketing
(Master of Science Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 Words)
Master of Science Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1560326-master-of-science-strategic-marketing.
“Master of Science Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1560326-master-of-science-strategic-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Master of Science Strategic Marketing

Statement of purpose Master Essay

Education Master of Business Administration (Global Marketing Group), National Kaohsiung First University of science and Technology Kaohsiung, TaiwanSep 2003-Jun.... 005Bachelor of science (International Hotel and Tourism)International Hotel and Tourism College Weggis, Switzerland Dec 1999- Jan 2001 Hotel Operations Diploma Hospitality College Ltzelau Luzern, Switzerland July 1997-Apr 1998 Industrial Safety & Hygiene China Nan College of Pharmacy and Science Tainan, Taiwan Sept 1991-Jun 1996Employment Office AssistantNational Kaohsiung First University of science and TechnologyKaohsiung, TaiwanOct 2005-Present[As Office Assistant of National Kaohsiung First University, I deal with data collection, acquisition and measurement of data, and maintenance of research data....
2 Pages (500 words) Essay

Strategic Innovation In Marketing

The paper "Strategic Innovation In marketing" the author presents an analysis of the criticisms by Professor Stephen Brown stating that marketers get too much involved in researchers and customer satisfaction and have lost the niche of marketing innovation.... Pasa and Shugan advocated the need for specialist marketing expertise by companies having the larger scale of operations given that the potential loss would be substantial if there is a mistake in marketing strategies....
3 Pages (750 words) Essay

Strategic Management as Science

The report highlights differentiation strategies through marketing, the role of internal business culture, and a variety of methodologies which contribute to successful business strategy.... From a marketing viewpoint, Porter's Five Forces model also recognises the threats stemming from different consumers in terms of their price flexibility (the... The concept of strategic management can best be defined as "a series of actions that a company undertakes to gain competitive advantage" (Bryan and Joyce, 2007, p....
9 Pages (2250 words) Case Study

Strategic Marketing

?? (The strategic marketing Plan 2000).... However, marketing also needs to concentrate on planning, building, and implementing appropriate market strategies that could… Often the challenging aspect is not just marketing but also to remain truly competitive in the marketplace for long periods, This is where marketing models like market segmentation, differentiation, positioning, come into play to ensure success when other rivals have failed to capture and maintain niche markets....
4 Pages (1000 words) Essay

Strategic practice

Taking “strategic complexity control” according to Hase & Brodnick, (2001) becomes imperative for firms to be able to operate successfully and to pursue their strategic objectives.... The objective of the essay is to understand the complexities that have to be faced when strategies are formulated and implemented and how these complexities can be minimized....
12 Pages (3000 words) Essay

Elements of Competitive Marketing

marketing is an important tool that is used to build a pool of customer base whose attention is drawn to a particular product or service through the use of different strategies and methods.... As much as the act of marketing has changed over the years in form, structure, strategy… d method, Stern (1996) noted that the place of communication and how important communication is in making the overall goal of marketing complete has not changed for a very long time....
8 Pages (2000 words) Essay

Market Orientation Behavior

Given the fact that having an effective marketing orientation strategy in place is one of the most pivotal activities to be performed by an organization, the researcher endeavours to pin point certain strategies that would enable the organization to enhance its market orientation effectiveness....
9 Pages (2250 words) Assignment

Strategic Marketing in Tourism and Leisure

"strategic marketing in Tourism and Leisure" paper focuses on tourism planning that may be exercised by both the public and the private sectors and be subject to varying degrees of legal enforcement.... This fragmentation is mirrored in the many different elements that are required to come together within a tourism plan, including accommodation, attractions, transportation, marketing and a range of human resources, and, given the diverse patterns of ownership and control of these factors in most destinations, a planning system that provides both integration and structure to these disparate elements is clearly of value....
13 Pages (3250 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us