StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Consumer Marketing Research Plan - Essay Example

Cite this document
Summary
The key strategies of Reed Elsevier are to maintain a balanced portfolio in growth markets with high value, cash flow funded acquisitions; build on core competencies; enhance products through technology and innovation; manage resources effectively (Elsevier 2006)…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
Consumer Marketing Research Plan
Read Text Preview

Extract of sample "Consumer Marketing Research Plan"

Download file to see previous pages

Structurally, Reed Elsevier has four divisions that serve a global market for professional information. This allows the company to provide information and services to the professional market as scientists, academics, lawyers, teachers, doctors, nurses and a range of corporate professionals (Elsevier 2006). Skills are valued highly at Reed Elsevier (2006) as part of key strategy to build on core competencies. The company has maintained successful development of technology and delivers through web-based processes.

Skills rely heavily on the company's ability to invest in new technology and deliver products effectively and efficiently to the professional information market. Reed Elsevier's staff is broad, including specialists in diverse global information markets as well as recent purchases of medial information publishers and business information researchers. Reed Elsevier places a strong emphasis on their shared values throughout the staff as encouraging innovation, product development, and organic (rather than top-down) management and growth.

The company's style is to function as a global organization with a pro-active policy that shares resources, information and cost savings with a group and team-oriented focus on delivering an efficient and viable product. Reed's product is information and information technology. . Reed Elsevier places a strong emphasis on their shared values throughout the staff as encouraging innovation, product development, and organic (rather than top-down) management and growth. The company's style is to function as a global organization with a pro-active policy that shares resources, information and cost savings with a group and team-oriented focus on delivering an efficient and viable product.

Reed's product is information and information technology. This is a strong product line, and Reed Elsevier provides an efficient, easily accessible product through their web-based applications that is not dependent on the customer's physical location, but is globally accessible. Product promotion is strong. Reed Elsevier has a solid web-based presence as well as continuous support from the traditional publishing market (especially as brand recognition for Harcourt division). Furthermore, promotion is done through press releases and professional conferences.

Reed is able to promote on multiple levels as web-based, press releases, word of mouth, and brand recognition. Prices at Reed Elsevier are hard to distinguish because there are multiple divisions, information requirements, and professional needs that create variations in prices. Customer and Competition Market AnalysisSimba Information shows the market reaching nearly fifty-five billion dollars in the 2002 US market, global information on the professional information sales market was unavailable at the time of this report (Simba 1999).

Trends in information purchases, particularly in education, business and medical information markets increase each year (Simba 1999). Customers include Science & Medical, Legal, Education and Business professionals. Customer relationship management is highly

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Marketing Research Plan Essay Example | Topics and Well Written Essays - 4500 words”, n.d.)
Consumer Marketing Research Plan Essay Example | Topics and Well Written Essays - 4500 words. Retrieved from https://studentshare.org/miscellaneous/1529573-consumer-marketing-research-plan
(Consumer Marketing Research Plan Essay Example | Topics and Well Written Essays - 4500 Words)
Consumer Marketing Research Plan Essay Example | Topics and Well Written Essays - 4500 Words. https://studentshare.org/miscellaneous/1529573-consumer-marketing-research-plan.
“Consumer Marketing Research Plan Essay Example | Topics and Well Written Essays - 4500 Words”, n.d. https://studentshare.org/miscellaneous/1529573-consumer-marketing-research-plan.
  • Cited: 0 times

CHECK THESE SAMPLES OF Consumer Marketing Research Plan

Marketing Plan for Company G

It is imperative to identify the target market where the company will deploy its marketing tactics.... The company should focus its marketing activities in mostly the urban areas as compared to the rural.... The marketing objective if the company G would be to create awareness in the market about the newly launch product line.... Price marketing objective related to the price would be to promote the product based on the criteria that the prices have been set for customers belonging to different income level....
10 Pages (2500 words) Research Paper

Phil Company Marketing Plan

PHIL COMPANY MARKETING plan Name: Course: Tutor: Date: Abstract Phil Company aims at establishing a substantial market share in both local and international markets.... In order to address customers' needs, a company may have to carry out research exercises that will supplement information about customers' tastes and preferences.... Therefore, the aspect of marketing determines the competition of the limited market share, both in the US and overseas (Julie & Claire, 2011)....
6 Pages (1500 words) Research Paper

Product Involvement and Marketing Action Planning

The best way to plan for your market action is by one researching about their customers so that they can understand how best their products and services can hit the market target.... The scheduling system one uses doesn't matter as long as it is consistent and it can work better for your purchasing plan.... Market research purchases Name: University: Course: Tutor: Date: Introduction Purchasing of products always take different forms depending on the taste and preference of the consumer....
4 Pages (1000 words) Research Paper

Marketing Communications Plan Small Car for Leading Company

It is therefore a challenging point for this new brand to compete in the industry and so some relevant marketing communication plan is necessary in the first place.... hellip; However, prior to the generation of a marketing communication plan, there are important data or ideas that will also have to be taken into account.... Thus, the need to understand customers' needs and preferences and anlyse the market are important moves prior to the actual marketing communication plan....
19 Pages (4750 words) Research Paper

WorkRight Employment Solutions

It will be our first business initiative and a lot of market research was done before deciding on the type of business and target market.... Market research is a strategy that ensures an entrepreneur's safety before he starts a new venture.... Market research comes before finance and legal formalities as it is the starting point for any enterprise....
15 Pages (3750 words) Research Paper

Pro-Vitamin Shampoo as One of C&A's Major Hair Care Brand

After years of research and development, the company launched a hair structure repair formula from where began the era of ‘Structure Revolution' took an initiative.... Clemens and Mr.... Arthur in California, United States.... Pro-Vitamin Shampoo… is one of the strongest hair care brand of C&A offering consumers with supreme quality that has epitomized hair care and a practical approach of achieving beautiful, healthy hair....
7 Pages (1750 words) Research Paper

Global Warming, Marketing and the Consumer PepsiCo

Based on unique social values and customs, PepsiCo can rely on its conglomerate of existing consumer research data.... However, even if this were true, it would clearly illustrate that media maintains the ability to change consumer perspectives, therefore PepsiCo can benefit from the media exposure which already exists on rising temperatures and global sustainability.... It means a significantly great deal as consumer shifts toward ecologically friendly products are driving a new consumer behavior which is shifting toward green products and earth-friendly products....
12 Pages (3000 words) Research Paper

Consumer Sovereignty and their Impact on Organizations and Society

It is also evident from the fact that companies are very conscious about their pricing strategy, marketing strategies, place of distribution and branding etc.... consumer directly affects the organizations because they are the target market for the companies.... The demand of specific target market or consumer directly impacts the revenues of the company....
14 Pages (3500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us