StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Campaign - Case Study Example

Cite this document
Summary
If you are looking fore the future of automobiles, as well as the future of advanced integration of innovative hybrid cars, then one should look no further than the Toyota Prius Hybrid. The car has an estimated 55 miles to the gallon and this average was taken from the testing of the product on both city and highway driving…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.5% of users find it useful
Marketing Campaign
Read Text Preview

Extract of sample "Marketing Campaign"

Download file to see previous pages

Furthermore, it does not sacrifice the other wonders and advancements of car technology such as the optional Bluetooth capabilities or the option to include an input jack, so you can directly input whatever music you want to listen to while you drive around. It's your car, make it clean, make it affordable, and make it run well. That's a Toyota. For this marketing campaign we have chosen to specifically target men. We believe that this vehicle is already quite popular amongst women. However the gender gap is pretty big, and we need to find a way to market to more male customers.

We are going to base the whole marketing technique around sex appeal, sports appeal, and make it so the Prius strongly appeals to the male population to increase our targeted sales. We are going to try to include as many groups, including marketing to all age groups of men, and to include people from every finical bracket. Already, TV ads are going to be geared towards the younger 18-35 audiences and older male audiences(35+), but both of those groups will be targeted by the sex appeal marketing plan.

In addition, we are also going to cast people of many different races into the advertisements, so we can increase the appeal of this product to a more diverse group of customers. People connect best with people who are similar to them, this is why we also make sure to include all racial demographics. We are currently working on finding several celebrities to star in these ads, and are awaiting the results of which celebrities are most popular amongst the different age demographics that we have set aside for the male gender.

We will be using male, as well as female actors, and intend to use attractive models to incorporate sex appeal into the marketing plan. Sex sells, everybody knows it, and if we could get a babe behind the wheel of a Prius or on a commercial, we would be golden. We have come up with a temporary draft of a man driving a Prius, with a hot girl, and then a man driving another model stuck with an ugly girl. This idea is just a rough draft and sample of one of the TV ads that may be implemented and used.

The first wave of our campaign is going to be Internet based. We have joined with several huge advertising agencies to run online ads containing the Prius and the new Prius girls, a group of extremely attractive girls all swooning over the car, as they would in the first commercial idea. The ads will be run on companies such as Yahoo and Google, and we are currently looking into spreading these ads to popular sports sites to properly target the male demographic on the Internet, such as ESPN and Sports Net.

The next campaign for our advertising is going to be TV, which will probably be the biggest force of our advertising. We have come up with several ad ideas and are in discussions with several popular rappers to try to appear in some of our commercials. We are also hoping to get several foot ball stars, basketball stars, baseball stars, and, of course, plenty of attractive women. We need to make the Prius sexy, because if men think the Prius is sexy they are going to purchase it. Men want sex appeal and if they think driving a Prius will help them have more sex appeal, then they will be more inclined to buy one.

We are going to run these ads on the major networks, including EPSN, Comedy Central, FOX, ABC, Spike TV and CBS. In

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Campaign Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1514546-marketing-campaign
(Marketing Campaign Case Study Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/miscellaneous/1514546-marketing-campaign.
“Marketing Campaign Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1514546-marketing-campaign.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Campaign

Marketing Campaign of Nike

The author of this paper emphasizes on a recent Marketing Campaign for a large multinational sportswear company, Nike.... The company launched a new Marketing Campaign, titled as “Find Your Greatness.... valuation of Campaign The Marketing Campaign of Nike will be evaluated in two ways.... Second, the evaluation of this campaign will be conducted to determine how potent the campaign has remained in order persuade the audience, which in essence, is the core purpose of Marketing Campaign....
7 Pages (1750 words) Essay

Marketing Campaign of Benetton

om) Benetton's CampaignObjectives and InitiativesObjectivesThis report aims to look at the current and future market of Benetton Group, and evaluate the marketing communications strategy in Taiwan; it will identify the problems or positive issues and provide a recommendation of the communication mix....
11 Pages (2750 words) Assignment

Viral Marketing Campaign

The paper "Viral Marketing Campaign" presents that Viral marketing is an explosive concept that took over the main marketing space of the modern world and has produced results for the brands beyond their normal potential.... Many sites on the internet boasted the Marketing Campaign of the movie which many termed as a mouth-watering techniques to money and consumers closer to you.... he recent presidential campaign of Barak Obama is also dubbed as a viral marketing technique to raise funds for his electoral campaign as he has been able to better the fundraising efforts more than the money-making machine of the Clintons'....
7 Pages (1750 words) Essay

The Successful Marketing Campaign

The paper 'The Successful Marketing Campaign ' focuses on Best Buy which provides advertising and marketing through several different channels.... Besides, one key component of the successful Marketing Campaign is that the channels that Best Buy chooses to use are integrated with one another.... This shows people that Best Buy provides products to all people and its products and prices do not discriminate, which is a beneficial component to implementing a successful integrated multi-channel Marketing Campaign....
1 Pages (250 words) Essay

Mcdonald's Marketing Campaign 2012

This was done in an attempt to distort the concept that McDonalds has always kept everything secret which made people speculate many unfavorable… Although the campaign shows McDonalds's confidence in its procedures and operations that can only come when a company's practices are really environment friendly and conforming to the standards desired by the people, yet the campaign can McDonalds Marketing Campaign In a recent campaign, McDonalds has encouraged people to come up with any question that they want answered by writing to the company....
2 Pages (500 words) Research Paper

Zara Marketing Campaign

Fitting the 7p's of marketing as well as an effective promotional strategy a winning Marketing Campaign for the new product will be embraced by the marketing team with an aim of creating awareness of its launch and producing the anticipated profits for the brand.... In this case as the marketing team, we will use the internet, newspapers, magazines, television and also billboard posters in the brand countries bases in order to inform and persuade the men customers, who are the targeted audience for the new collection....
5 Pages (1250 words) Essay

INTERNET MARKETING CAMPAIGN

The primary problem that faces the product is a very slow market… For this reason, the general objective of the internet marketing it to create customer awareness that will consequently stimulates demand (Pro Plan, 2015). Budget: According to most Web developers, it costs an average of INTERNET Marketing Campaign General Objective: The Web page that will be seeking to create awareness of the Purina Pro Plan, dog food.... For this reason, the general objective of the internet marketing it to create customer awareness that will consequently stimulates demand (Pro Plan, 2015)....
2 Pages (500 words) Assignment

Cadburys Marketing Campaign

This work "Cadbury's Marketing Campaign" focuses on the communication tools in practice while creating creative strategies for the new Cadbury products.... And thus, the new campaign strategy yet to be released should aim at consumers ranging in the 17 to 23 age bracket to win their attention.... The company has the opportunity to gain tremendously in terms of maximizing its profit should it succeed in its campaign aimed at reaching this audience....
6 Pages (1500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us