Strategic Business Plan for Coca Cola - Case Study Example

It manufactures and markets almost 400 brands of beverages in over 200 countries across the world, while over 70% of its revenue comes from within the United States alone. It describes itself as a 'local company' as it makes use of local and regional people for its employee base. (Nelson et al, 2006) This paper will study the ways in which the HRM can be conducted so as to up the performance of the company. This will be done through a SWOT analysis as well as an analysis of the industry and competitor base.

Finally, the improvement, implementation, and management reviews will be put forward. The soft drink industry is one of the largest in the world. In countries like the US and India alone, this industry boasts of a turnover of between 6 Billion dollars and 60 Million dollars. This is an industry that caters to the creation of nonalcoholic and soda-based beverages. The US figures alone for this industry have been depicted below. (Nelson et al, 2006) Michael E Porter has paved the way for revolutionary strategizing trends and a whole new perspective on competition through his competitive advantage theory.

In the corporate world, Porter's first book Competitive Strategy (1980), which he wrote in his thirties, became an international bestseller and is considered to be an authoritative piece of work on corporate strategy. The book, which has been published in nineteen languages and re-printed approaching sixty times, changed the way business leaders' minds worked. Further, it remains a guide of choice for strategic managers on a global scale. Apart from being rich in lessons about why and how industries, regions, and nations succeed or fail, this book is of great value as the first serious attempt to develop a really original grand theory of national economic development processes since the early years of Postwar development economics, and one of the most original ways of thinking about development policy in years.

Source: M E Porter, 1998This brings us to a discussion on the technicalities of the model proposed by Porter. Porter's Five Forces model provides suggested points under each main heading.