StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

For Reebok Web Site - Essay Example

Cite this document
Summary
Latin word "Communs", meaning commonness of experience, forms the basis of the word 'Communication'. All living beings use Communication to transfer their thoughts, ideas and messages. Marketing involves business activities focused on developing, expanding and facilitating the profitable introduction and promotion of a company's products and/or services1…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
For Reebok Web Site
Read Text Preview

Extract of sample "For Reebok Web Site"

Download file to see previous pages

Now web sites are used not only for promotions but for actual sales as well. Companies are giving lot more emphasis on Online Retailing. Branding itself is an investment in letting the people 'know' about the company. A brand is the promise that a company makes to customers combined with the customers' judgment about how well the company can deliver on that promise.2 Business becomes easier when you have a recognisable brand. With a strong brand, the company doesn't have to sell nearly as long or as hard.

For example Reebok itself is a renowned brand associated with sports accessories. Mention the name 'Reebok; and millions of people throughout the world have an immediate perception and expectation of what the company stands for. For an International branding name, company's personality requires to be easily identifiable at every customer touch point, from word of mouth to final sale. It is therefore to be made sure that every bit and byte of packaging, presentations, communications, and marketing speaks with a brand-consistent look and voice.

Think of Boeing and what comes to mind is the huge aircrafts. Think of Intel and the association is synonymous with microprocessors. In fact, what these brands have done is to become generic in the minds of customers. This involves not just selling products or services but positive buying experiences. A collaborative effort is a must enroute to building a brand. Advertising campaigns duly supported by PR exercises and philanthropic generosity makes a roadmap for branding. For this very reason Reebok relies on sponsoring sporting events, investing in famous sportspersons as brand-ambassadors and helping the environmentalist campaigns, human rights activities etc.

The REEBOK HUMAN RIGHTS AWARD gives recognition and financial support to young activists who have made significant contributions to human rights through non-violent means.3 The mission statement of RHR foundation states, "The Reebok Human Rights Foundation seeks to promote and protect human rights through grantmaking that is motivated by the principles outlined in the United Nations Universal Declaration of Human Rights. The Foundation supports initiatives that generate awareness and motivate advocacy, particularly among young people, to defend human rights.

"4 It is an established fact that sporting equipment are not made at one single factory, but this job is outsourced to different unnamed units worldwide and thereafter the brand name 'Reebok' is put on the finished product. Reebok therefore takes pride in describing their business practices by stating, "Our commitment to human rights extends to the thousands of workers worldwide who make our products. We know that to be proud of the products we put our name on, we cannot be indifferent to the conditions in which they are made."

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“For Reebok Web Site Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
For Reebok Web Site Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/miscellaneous/1504814-for-reebok-web-site
(For Reebok Web Site Essay Example | Topics and Well Written Essays - 3000 Words)
For Reebok Web Site Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/miscellaneous/1504814-for-reebok-web-site.
“For Reebok Web Site Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/miscellaneous/1504814-for-reebok-web-site.
  • Cited: 0 times

CHECK THESE SAMPLES OF For Reebok Web Site

E-Business Systems and Marketing - Reebok

Listening to the requirements of the time and IT era, Reebok has indeed put in lot of successful efforts to make the online retailing site more customer friendly.... This can be achieved by search engine optimization, pay per clicks, or advertisements that draw people to the company's site.... For a virtual store the company is supposed to make sure that the site appears to be trustworthy, it has a professional appearance.... The company is also supposed to know how long does it take to open the web-page How easy is it navigating through (i....
12 Pages (3000 words) Essay

Addidas and Reebok: Market strategy

The takeover of reebok by Adidas produced mixed reactions in the financial markets.... The takeover of reebok by Adidas produced mixed reactions in the financial markets.... didas-Salomon AG formed Adidas-reebok in January 2006 as a result of the acquisition of reebok International Ltd.... Within this report we intend to evaluate this position and endeavour to identify the reasoning behind Adidas actions in the takeover of reebok....
14 Pages (3500 words) Essay

Retailing Business Activity

If the person is interested, then he/she will visit that site, otherwise, he can just delete the mail from the inbox.... The author examines the retailing business activity that involves selling products/services to customers for their non-commercial, individual or family use.... Normally, retailing is the last stage of the distribution process....
7 Pages (1750 words) Term Paper

The Industry Comprises of Sporting Goods

As the paper "The Industry Comprises of Sporting Goods" outlines, the sports industry today is one of the most important revenue generators in the world economy.... The industry comprises of sporting goods equipment, sports apparel, fitness equipment, recreational transport equipment, and athletic footwear....
9 Pages (2250 words) Assignment

Sex in Advertising

The paper “Sex in Advertising” discusses the advertisement industry which portrays females as objects of enjoyment and appeal.... Females in the last two decades have become well-used to the needs of the advertising industry and have decided to explore the possibility.... hellip; The author states that the advertisers have been reminding the society that female body is valuable, and something that must be revealed....
5 Pages (1250 words) Research Paper

Competing Against OpenTable

Apart from that OpenTable is committed to shrewd technological investments such as mobile web site, mobile applications that work on just about every Smartphone platform.... This in turn makes the email to provide links back to the OpenTable web site, which leads to the OpenTable link appearing on the restaurant's web site, making a direct link to the reservation page.... om are limited in their services in that though they offer access to restaurant menus and reviews, the visitors to their site cannot make reservations and MenuPages site covers only eight U....
2 Pages (500 words) Case Study

Business Models: A Study of Puma and Nike

This site has all the elements that would make it a successful website.... ach of these websites will be evaluated based on the criteria that have been set down for successful web designing.... he major competition for Nike has been recognized to be three main companies: Adidas, reebok, K – Swiss, and many others.... However, the competition that each of these faces is mainly from Adidas, reebok, K –Swiss, and many others....
6 Pages (1500 words) Case Study

Marketing Performance of Adidas

he company has subsidiaries such as reebok, Taylor, Rockport, and Adidas.... The second is reebok.... reebok is the leading subsidiary of all the Adidas brands.... … Marketing of Adidas Company Marketing of Adidas Company Background overview Adidas Company is an international company that deals with sportswear....
3 Pages (750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us