StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Kingston Charcoal - Research Paper Example

Cite this document
Summary
Since the 1980s Kingsford Charcoal had a steady gradual growth of one to three percent in revenues every year. Howver, in the summer of 2000, Kingsford Charcoal was experiencing a softening in the overall charcoal category. This is when the services of brand managers Marcilie Smith Boyle and Allison Warren were acquired…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Kingston Charcoal
Read Text Preview

Extract of sample "Kingston Charcoal"

Download file to see previous pages

However, there is a concern in production regarding the adequacy of Kingsford's existing capacity. Grilling has been described as a passion and a way to party of common Americans during celebrations and occasions, the Clorox Company, founded in 1913, decided to acquire Kingsford Charcoal as one of its products in 1973. Kingsford Charcoal is the one of the 50 products and the largest product group that Clorox Company markets around the world to consumers. It represented around 9 percent of Clorox's revenues in the year 2000.

In addition to this, in the charcoal grilling business, Kingsford is the leading in sales, constantly getting more than 50 percent of the market share from 1997 to 2000. This is as opposed to Royal Oak's 14.2 percent share in 1997, which then gradually declined to 6.4 in the year 2000, and the constant range of 33 to 34 percent of market share of private label. Charcoal briquettes are manufactured from wood, minerals, limestone, starch, borax, sodium nitrate, and sawdust in a two-part procedure.

These charcoal briquettes were packaged in its present condition in blue bags and sold as Kingsford Charcoal as either "regular" or "blue bag." In addition, other briquettes are treated with Kingsford lighter fluid and sold as Kingsford Match Light in red bags, packaged as either "instant" or "red bag." Both types of briquettes were available in three sizes: 10 lbs., 20, lbs., and 48 lbs. for the regular or blue bags; and 8 lbs., 15 lbs., and 30 lbs. for the instant or red bags.Kingsford Charcoal briquettes Size and PricingRegular or Blue BagsInstant or Red Bags10 lbs.$4.258 lbs.$5.2020 lbs.$6.7815 lbs.$8.0748 lbs.

(2 x 24 lb. bags)Not available30 lbs. (2 x 15 lb. bags)Not availableTable 1. Various packaging sizes with prices of both types of Kingsford Charcoal briquettes.The largest sizes were usually just available in club stores like Costco amd Sam's Club. However, food stores and supermarkets, merchandisers, and drug stores, and Wal-mart, carried a variety of the other smaller sizes. The prices given varied by type and size, and it has been found that the main competitors of Kingsford, Royal Oak and private label brands, were cheaper than Kingsford by 25 to 30 percent.

Key Success Drivers The business of Kingsford Charcoal was seasonal, with its peak of 60 percent between the period of May 1 and September 1, which covers the holidays Memorial Day and 4th of July. These two holidays represent about 35 percent of Kingsford's annual sales. Aside from the holidays, another factor that Kingsford sales are dependent on is the weather. When the weather is good, the tendency for sonsumers is to think that it would be a great time to barbecue. In this essence, a big part of the sales are from impulsive purchases.

Factors to ConsiderPricing The team of Smith Boyle and Warren found that there was a narrowing price gap because of

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 words”, n.d.)
Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 words. Retrieved from https://studentshare.org/miscellaneous/1501741-kingston-charcoal
(Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 Words)
Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 Words. https://studentshare.org/miscellaneous/1501741-kingston-charcoal.
“Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/miscellaneous/1501741-kingston-charcoal.
  • Cited: 0 times

CHECK THESE SAMPLES OF Kingston Charcoal

American Industrial Revolution in Pittsburgh

Most of the iron production during this time period used charcoal as a source of fuel.... This occurred mainly because coal can create a higher temperature, and is thus more effective for burning in comparison to charcoal.... The paper states that inventions and technologies discovered in Pittsburgh were quickly used across the USA, and Pittsburgh had become a hub during the Industrial Revolution....
7 Pages (1750 words) Essay

Language of Art and Design

Is it a sculpture in clay or charcoal?... We learn how to hear and say words from the time we are born.... Of course, these words are usually small and not long ones; that is because we are learning the… When we learn how to read, we begin with our ABCs.... Slowly we learn grammar and how to write for ourselves—for example how to write an essay on the Language of Art....
4 Pages (1000 words) Essay

How War Changes Identity and Emotional State of a Person

The man, who possessed an insatiable hunger for violence and brutal killings, the architect of the Nazi holocaust, the major payer in World War… That he did not survive the war, is a mater of his destiny.... People came to know about his final utterances and the change of heart, when his body perhaps began to decompose below the weight of In any war, the soldiers get paranoid; they are dispossessed of the sense of justice and morality, once they are part of the war....
6 Pages (1500 words) Essay

The experiences of World War 1 and why many opposed it

This essay puts the experiences and the effects of World War 1 into better perspectives.... In this case, the effects of the fighting to the soldiers and other civilians will be highlighted.... Experiences of non-combatants and the reasons why many people opposed the war are discussed.... hellip; World War 1 refers to a war that was fought between 1914 and 1918, with Britain, Italy, France and Russia fighting against Germany, Austria-Hungary, the Ottoman Empire and Bulgaria....
3 Pages (750 words) Essay

What is the relationship between health and pollution

The World Health organization argues that more than a quarter of the diseases afflicting people are because of environmental pollution (United Nations Environmental Programme 8).... Most of… the health complications that have been caused by pollution are not easily detected and may even have been acquired during childhood and; therefore, be manifested later in adulthood....
5 Pages (1250 words) Research Paper

World Civilizations

As the report stresses the Sui, Tang and Song Dynasties experienced major political, social and economic transformations such as implementation of centralized government system, expansion of agriculture and commerce and military inventions.... hellip; According to the research paper, World Civilizations, Sui Dynasty was one of the short-lived Chinese dynasties that came in to power by the end of the Southern and Northern Dynasties....
5 Pages (1250 words) Essay

The Road: Civilization and Barbarism

The mighty establishments of press and electronic media would have been converted into burning charcoal!... This essay "The Road: Civilization and Barbarism" presents the pages of human history daubed in bloodshed related to world wars, race and color prejudices, aggrandizement for territorial gains, religion, etc....
6 Pages (1500 words) Essay

Environmental Management

Human beings have been increasing the amount of carbon dioxide in the atmosphere by engaging in the burning of fossil fuels as their sources of energy, producing cement and clearing natural forests for charcoal, farming, and settlement.... This paper "Environmental Management" discusses the reduction of the carbon molecules in the environment through the reduction of dependency on oil as a major source of energy at home....
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us