StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Media Advertisements - Essay Example

Cite this document
Summary
In the essay “Media Advertisements” the author analyzes the views, beliefs, and perceptions which are influenced by media advertisements. These advertisements tell us what clothes we are supposed to wear and we do, they influence us to purchase specific brands of shampoo…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Media Advertisements
Read Text Preview

Extract of sample "Media Advertisements"

Media images regarding the ideal female body are not simply unrealistic but, more importantly, are harmful. Advertisement models, supposedly representing the perfect' female, are unrealistically and unhealthily thin. In fact, they represent 5% of the population, an extreme minority. This minority, however, defines the standards of beauty and perfection that countless women, especially impressionable teenagers and adolescents, try to achieve. The consequences are not simply excessive dieting, but life-threatening anorexia, bulimia, and numerous other eating disorders.

Media images, in other words, have set up unrealistic beauty and body figure standards which, although only possessed by 5% of Americans, have been identified as the norm. In their desire and determination to reach this norm and become beautiful, women are sacrificing their health and, in a few cases, their lives.Not only is the media establishing unrealistic standards of body and body images and portraying them as the norm but it is presenting women as little other than sexual objects. Were one to look through magazine advertisements or TV commercials, one would realize that there is hardly an ad in which women are not sexualized and portrayed as objects.

As a matter of fact, a careful analysis of media ads will show that women are not simply used to advertise products that stereotypes have traditionally associated with women, such as household goods but pain medication as well. In advertisements for a headache medication called Moltrin, a female model is used to sexualize the drug. Before taking the medication she looks tired and weary but after taking it she looks extremely sexy and seductive. The point here is that the female body is portrayed as a thing, an object which is only present in an ad in order to attract attention.

This sends a very negative message: not only are women objects but they are sexual objects which exist for the pleasure of the males.From a personal point of view, the media is one of the most important sources of gender stereotypes. Surrounded by advertisements which, regardless of the product or service being promoted, sexualizes the female and portrays her in unrealistic body images, many accept these images as the norm, as reality. Not only does this encourage sexual violence against women but, it encourages women to harm themselves through excessive and unhealthy dieting.

Media ads are harmful to women and promote gender stereotypes.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Media Advertisements Essay Example | Topics and Well Written Essays - 500 words, n.d.)
Media Advertisements Essay Example | Topics and Well Written Essays - 500 words. https://studentshare.org/media/1523241-sociology-media-culture-and-society
(Media Advertisements Essay Example | Topics and Well Written Essays - 500 Words)
Media Advertisements Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/media/1523241-sociology-media-culture-and-society.
“Media Advertisements Essay Example | Topics and Well Written Essays - 500 Words”. https://studentshare.org/media/1523241-sociology-media-culture-and-society.
  • Cited: 0 times

CHECK THESE SAMPLES OF Media Advertisements

Complex Media Semiotics

The paper "media Semiotics" focuses on the principles of semiotics in advertising.... The author of this paper critically discusses the multiple ways to analyze the complex signs to identify the connotative and denotative meaning underneath them in media advertising....
5 Pages (1250 words) Essay

The Activities Used in HIV Intervention

The activities used in HIV intervention include using school and educational center tours to campaign to the youth and teens and Internet transmissions, radio and print Media Advertisements or handouts, which passes the messages to the population.... The objectives for this intervention method are to increase awareness about the prevalence and infection rates of HIV, inform individuals about… In this case the targeted audiences are infected people, who are taught how to avoid transmitting the disease and uninfected people who are The main implementation method in the fight against HIV is to organize mass media campaigns to promote sexual education and prevention....
1 Pages (250 words) Essay

Marketing Advertising - Working Pattern of Advertising Campaign

Kawashima (2006) found that look and feel of advertisements changes with the background story of the brand, nature of target audience and divergence of marketing objectives.... Grabher (2001 and 2002) argued that incorporation of creativity in advertisements can be done by experimenting with... The manager has asked the researcher to focus on certain issues, while making recommendations such as, 1- propose strategic recommendations that can help Laneway Festival to address their current needs, 2- provide justification regarding functionality of proposed campaign, 3- illustrate look/feel of the proposed advertisement in order to specify how the proposed campaign would achieve success, 4- identification of target audience for the advertisement and 5- make broad media recommendation by addressing budget, time period and brief description of activities....
8 Pages (2000 words) Essay

Buyer Decision Progress

I also relied on Media Advertisements for knowledge development on cameras.... Manufactures advertisements that developed a sense of utility from diversified product and my disposable cash for the purchase identified the product brand and model for purchase.... Based on the derived utility, I would recommend Sony products to a friend because the company has a good corporate image and their products' values correspond to descriptions in advertisements....
1 Pages (250 words) Essay

The Problems Related to Tobacco Uses in the East Rutherford

"The Problems Related to Tobacco Uses in the East Rutherford" paper makes an approach to understand the needs of the local population in East Rutherford, New Jersey of USA, in order to plan effective intervention, treatment, control and prevention of diseases associated with smoking behavior.... nbsp;… It can be asserted that many measures have been adapted to minimize the adverse consequences of smoking....
4 Pages (1000 words) Coursework

Effects of Media Advertising on the Markets of Dolce and Gabbana

The temporary withdrawal of all Media Advertisements by Dolce & Gabbana can yield both positive and negative results.... Its product quality and services are praiseworthy, but its command over domestic and international markets is mainly brought about by controversy-driven advertisements.... A specific scenario is considered for this purpose: temporary withdrawal It will help in understanding how controversial advertisements reap in business profits....
12 Pages (3000 words) Essay

Brave Software Company's Marketing Plan

The most common target in a bid to lower the running costs of companies is mass Media Advertisements that are mostly expensive.... Our products, therefore, offer competitive and affordable products that will go a long way to cutting down the costs incurred on mass Media Advertisements....
4 Pages (1000 words) Term Paper

Information Security Management

This case study "Information Security Management" focuses on cyber trolling that has been described as the anti-social act of intentionally causing interpersonal conflict, and shock-value controversy online.... It also discusses the sustained attack against EZ company.... nbsp;… The social engineering cyber attacks by the blogger that are targeted at discrediting EZ Company's information integration and visualization technology are seen to be as a result of a long-standing dispute between the blogger and some of EZ Company's principal executives....
9 Pages (2250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us