Free Marketing Essay Examples and Topics | Page 32

Sales and Sales Management Marketing Research Paper

17 pages (4484 words) , Download 0 , Research Paper

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Advancement in technical aspects has largely contributed towards ensuring innovation and creativity within operations of the companies. It has been comprehended that the external business market has changed significantly in recent years owing to which companies have to adopt a diversified approach towards meeting the demands of the same.

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Relation Persisting between Japanese Takeaway Restaurants and Age of Consumers Marketing Research Paper

6 pages (1929 words) , Download 0 , Research Paper

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The paper “Relation Persisting between Japanese Takeaway Restaurants and Age of Consumers” is a convincing example of a marketing research paper. Fast food restaurants are gaining popularity with increased levels of consumption of fast foods by people. The changing lifestyle of the people and the market conditions are acting as a driving force for the development of takeaway restaurants.

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Atlantic Quench Cranberries Inc.: Online Marketing Plan Marketing Research Paper

14 pages (4414 words) , Download 0 , Research Paper

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The company produces fruit juices mainly of cranberries and grapes. However, the company plans to diversify its products according to the customers’ desires. The company owns vast farmland cultivating cranberries and grapes and selects the best quality of fruits for producing the fruit juices.

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The Implications of Cross Border Merger and Acquisition of Market Economies Marketing Research Paper

12 pages (3452 words) , Download 0 , Research Paper

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The paper "The Implications of Cross Border Merger and Acquisition of Market Economies" is a perfect example of a marketing research paper. Cross border merger and acquisition impact market economies in various ways. Global economies over the years have integrated in order to leverage each other’s resources to grow and expand.

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Ethical Issues in Social Media Marketing Marketing Research Paper

10 pages (2981 words) , Download 0 , Research Paper

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The paper "Ethical Issues in Social Media Marketing" is an outstanding example of a marketing research paper. The study looks at the factors that are perceived to be unethical in social media marketing. Social media marketing is important for many small and medium businesses and the proper implementation can ensure the success of an organization.

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Entry into the Dutch Car Market, Taking into Account Car Thefts Marketing Research Paper

11 pages (2332 words) , Download 0 , Research Paper

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The paper “Entry into the Dutch Car Market, Taking into Account Car Thefts ” is a thoughtful example of a marketing research paper. Over the past five years, the number of cars sold in the Netherlands has increased tremendously. The young generations that have disposable income form the largest market segment.

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Foreign Market Entry Strategies and Operations of International Retailing Industry Marketing Research Paper

13 pages (3930 words) , Download 0 , Research Paper

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In this era of contemporary business and global integration, retailing is considered to be an international phenomenon (Larimo, 2013). The retailing industry, specific to the countries from various corners of the globe has shown marked expansion especially during the last two decades of the twentieth century.

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Consumer Behaviour Study of Cadburys Dairy Milk Chocolate Range Marketing Research Paper

10 pages (2942 words) , Download 0 , Research Paper

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Dairy Milk was ranked as the top-selling chocolate bar in the U.K, in the year 2014 (Cadbury, 2015). Cadbury initiated its first-ever chocolate bar with a greater proportion of milk content than the previous chocolate bars in the year 1905 in England.

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Overwhelming Trends and Experiences of International Students Enrolled in Massey Universitys Programmes Marketing Research Paper

7 pages (2012 words) , Download 0 , Research Paper

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The issues and problems associated with international students are not unique at Massey University. It happens everywhere, even among local universities. However, some students are integrated into the system more easily than others. And this is where the interplay between the personal, the cultural, and the organizational forces could come in.

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Customer Satisfaction in United Arab Emirates Banks Marketing Research Paper

22 pages (5841 words) , Research Paper

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Quality services are an antecedent of customers’ satisfaction forms one of the highly important factors that propel the development and growth of the service sector. Considering that provision of quality services is a must to achieve customer satisfaction, such an element has increasingly become important within the service industry.

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Wal-Mart Price Wars in Germany Marketing Research Paper

7 pages (2061 words) , Download 0 , Research Paper

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Wal-Mart is a mega American retailer chain that has its operations globally. Sam Walton founded the company in 1992 and since then, it has tremendously expanded into the global arena. The company's huge success is largely attributed to its Everyday Low Price strategy, which allows the company to sell its products below their cost.

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The Use of Sexual Images in Fashion Advertisements Marketing Research Paper

6 pages (1783 words) , Download 0 , Research Paper

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The author states that the reason why advertisement is commonly used by many companies and organizations today is that it communicates the desired products to a large number of people. Companies are increasingly improving their communication campaigns to ensure that their products reach as many consumers as possible.

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The Manner in Which Australian Designer Brands Compete with Other International Brand Marketing Research Paper

16 pages (4112 words) , Download 0 , Research Paper

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The paper "The Manner in Which Australian Designer Brands Compete with Other International Brand" is a perfect example of a marketing research paper. This thesis report looks at evaluating the manner in which Australian designer brands compete with other international brands. To be specific the paper looks at evaluating the different marketing elements of product involvement, familiarity, quality, distribution, risk.

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Reasons and Aftermath of Smartphone Dependence Marketing Research Paper

24 pages (4774 words) , Research Paper

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The paper “Reasons and Aftermath of Smartphone Dependence” is a thrilling variant of a research paper on marketing. The aim of the investigation is adding a scant body of knowledge concerning Smartphone dependence. For the purposes of this survey, the definition for ‘Smartphone’ is “mobile phones like iPhone and those using the Android operating system with advanced connectivity and computing.

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Meeting Customers Needs Marketing Research Paper

12 pages (66 words) , Download 0 , Research Paper

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It focuses on identifying a business problem or problems and related issues prevalent within this organization from both marketing and operational perspectives. Then, it covers the relationships amid the marketing and the operational aspects of the problems or the issues and the current customers as well as their engagement within the organizations’ services.

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The Effects of Social Media on Consumers Trust and Loyalty of the UK Fashion Industry Marketing Research Paper

11 pages (63 words) , Download 0 , Research Paper

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Table 3 shows the results of regression analysis conducted to estimate the impact of E-WOM, online communities, and online advertisements on purchasing intentions of the students. On the other hand, table 4 represents the regression analysis to estimate the impact of the same three variables on brand loyalty.

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Market Analysis of BlackBerry Smartphones Marketing Research Paper

21 pages (53 words) , Research Paper

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About a decade ago, the big thing to have was the BlackBerry. Everyone wanted the phone because of the innovative technology that the phone provided that no other phone had at the moment. It was a portable computer that gave professionals easy access to documents and emails on the go with a built-in QWERTY keyboard that allowed for easy typing.

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International Marketing and Foreign Business Marketing Research Paper

13 pages (47 words) , Download 0 , Research Paper

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The key goal of effective and sound market research is to analyze consumer behaviour and interpret it. This helps in translating the perspectives of customers into an actionable marketing strategy. There should be an open dialogue with customers to understand consumer behaviour and trends that may influence sales.

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Market Research and Business Performance Marketing Research Paper

12 pages (3556 words) , Download 0 , Research Paper

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Additionally, the need to widen the customer base is another focus of these companies. In today’s world of business, it is significant to note that the different producers in an industry compete for the same customers (Birn, 2004, p. 228). The companies usually engage in the production of the same products but what differs is the branding.

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Effect of Celebrity Endorsement on Purchase Behavior of Sports Shoes Marketing Research Paper

6 pages (1 words) , Download 0 , Research Paper

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Celebrities are immensely popular and their popularity is defined as their celebrity factor. When they endorse a particular product, the celebrities’ popularity helps increase the sale of the product as they are inclined to transport their positive image to the brand they are endorsing. Celebrities are found in various sectors including theater, sports, and films.

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Sustainability in Supply Chain: Italian Leather Shoe Industry Marketing Research Paper

10 pages (2839 words) , Download 0 , Research Paper

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From a management perspective, the sustainable business tactic is helpful for any organization to reduce the impact of various environmental, social, or other operational factors, which can harm the overall business operation in the long run (Crane and Matten, 2016). Rainey (2010) has mentioned that there are some key issues on sustainable business development.

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Customer Perception of Product Packaging Marketing Research Paper

18 pages (4626 words) , Download 0 , Research Paper

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Buyers' major purchasing decisions are based on their perceptions of the underlying product, which are primarily shaped by several features of the packaging. The physical appearance of the package affects consumers’ attitudes concerning a product. Research shows that packaging features affect the perceptions and preferences of consumers.

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Reasons Leading To the Loss of Competitive Advantage of Tesco Marketing Research Paper

13 pages (3840 words) , Download 0 , Research Paper

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Tesco used to be the biggest retailer in the UK during the 2000s. However, it has lost its customers to discounters Aldi and Lidl who were two of the largest competitors of the brand. There are many reasons including external environment, internal environment, corporate strategies, etc. that lead to Tesco lose its competitive advantages.

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Effects of Word of Mouth on Brand Awareness and Purchase Intention of Young Consumers Studying Marketing Research Paper

33 pages (9969 words) , Research Paper

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Data has been gathered from the students of the Northampton University regarding their views about the performance of the low-cost airlines in the UK market. The results of the statistical tests are linked to the facts discussed by the researcher in the literature review.

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Effects of Green Marketing Marketing Research Paper

33 pages (10203 words) , Research Paper

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Moreover, the researcher has also discussed a model that is applicable to the Chinese automobile sector. Finally, the research gap stated that there is not much research undertaken related to the green marketing strategies adopted in the automobile sector. The researcher has gathered quantitative data from the customers in the hybrid car sector and this data has been used to undertake several tests.

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Impact of Poor Customer Relations in Ports and Maritime Marketing Research Paper

14 pages (3473 words) , Download 0 , Research Paper

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The paper “Impact of Poor Customer Relations in Ports and Maritime ” is a convincing example of a marketing research paper. There are major global challenges that face the customer services in the ports and maritime industry at large in Logistics and supply chain management. These include global customer supply chain exposure by the effects of ash from the Icelandic cloud. Introduction There are major global challenges that face the customer services in ports and maritime industry at large in

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Level of Satisfaction with the Services among the Visitors of Lincoln Christmas Market Marketing Research Paper

12 pages (2381 words) , Download 0 , Research Paper

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The paper “Level of Satisfaction with the Services among the Visitors of Lincoln Christmas Market” is an informative example of a marketing research paper. The research was carried out using primary data. Primary data involve collecting data from live participants selected from the target population.

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Myanmar - Factors Influencing the Ability of a Company to Be Market Leader of Purified Drinking Water Marketing Research Paper

43 pages (10145 words) , Download 1 , Research Paper

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The paper “Myanmar - Factors Influencing the Ability of a Company to Be Market Leader of Purified Drinking Water” is a brilliant example of a marketing research paper. Myanmar’s bottled water industry has grown exponentially despite the challenges it faces, both internally and externally.

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How Behaviors of People Are Identified to Be Creating an Impact over the Selection of Tour Packages Marketing Research Paper

8 pages (154 words) , Download 0 , Research Paper

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The paper “How Behaviors of People Are Identified to Be Creating an Impact over the Selection of Tour Packages” is a relevant example of a marketing research paper. The report aims to analyze the behavioral aspects of people in the selection of holiday packages. Costs, duration, activities, accommodation, food, and transportation are the criteria based on which analysis of the behavior.

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Corporate Social Responsibility Campaigns: A Case for Microsoft Australia Marketing Research Paper

12 pages (116 words) , Download 0 , Research Paper

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The paper "Corporate Social Responsibility Campaigns: A Case for Microsoft Australia" is an excellent example of a research paper on marketing. Organizations have economic obligations to stakeholders such as shareholders and employees and legal obligations to such stakeholders as the government and the society that exists around the organizations.

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A Few Tips to Enhance the Popularity of the Impression Boutique Marketing Research Paper

11 pages (38 words) , Download 0 , Research Paper

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The paper “A Few Tips to Enhance the Popularity of the Impression Boutique” is an earnest example marketing research paper. The research objectives for the study are identified to be as follows: 1) Understanding the standards and the shopping atmosphere that the people of Qatar are looking for, 2) The level of similarity between the products of Impression Boutique with that of other relatable brands.

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Impacts of Marketing Strategies on Consumers Behaviour in the Telecom Industry in Qatar Marketing Research Paper

19 pages (5329 words) , Download 0 , Research Paper

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The paper "Impacts of Marketing Strategies on Consumer’s Behaviour in the Telecom Industry in Qatar" is a good example of a research paper on marketing. In the recent era of the global competitive market, there are great impacts of the marketing strategy of the organizations on the customer's purchase decision-making behavior as the planning influences the consumers to make the buying decision.

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Customers Expectations, Perceptions and Zone of Tolerance towards Retail Services and Products Marketing Research Paper

7 pages (2751 words) , Download 0 , Research Paper

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The paper “Customers’ Expectations, Perceptions and Zone of Tolerance towards Retail Services and Products” is a meaty example of a marketing research paper. The quality of service given to the customers is very crucial in today’s competitive business environment. This is since customers form their perception of the quality of service based on the satisfaction they get from a given business.

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Factors Influencing Customer Satisfaction on Online Shopping at eBay and Taobao Marketing Research Paper

45 pages (14762 words) , Research Paper

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The paper "Factors Influencing Customer Satisfaction on Online Shopping at eBay and Taobao" is an excellent example of a research paper on marketing. This paper has carried inductive research to explore the factors that influence customer satisfaction in online shopping. Online shopping has to be defined in this dissertation as the sale and purchase of goods and services over the internet.

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Market of the Amway Company's Products Marketing Research Paper

7 pages (1922 words) , Download 0 , Research Paper

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The paper "Market of the Amway Company's Products " is an outstanding example of a marketing research paper. This reported has been authorised by Mr Kopman who has been working for the Amway company. The key idea of the report consists in the fact that companies that have entered in network marketing are located more or less close to modern market reality.

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Christmas Market of 2013 - Significance of age, Gender, Income, and Ethnicity of the Event Participants Marketing Research Paper

12 pages (2794 words) , Download 0 , Research Paper

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The paper “Christmas Market of 2013 - Significance of age, Gender, Income, and Ethnicity of the Event Participants ” is a brilliant example of a marketing research paper. The aim of the paper is to provide an insight into Christmas markets and also to add research on the topic. The objective is to highlight the economic value of such markets and to identify and elaborate the contemporary event practices.

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Marketing Strategies of Adidas Marketing Research Paper

16 pages (4075 words) , Download 0 , Research Paper

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Notably, Adidas has been proven to come out more successful in terms of sales as compared to Puma. They have implemented efficient ways that have enabled them to tap into new international markets, innovate new products that suit the environment and human beings, employed brand ambassadors to boost their reputation, trust, product knowledge, and sales.

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Advertising: Principles and Practice Marketing Literature review

6 pages (1660 words) , Download 0 , Literature review

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To capture important brand insights, promotion planners are becoming involved at an earlier and more important stage in the overall strategic planning process. Improvements in sales data reporting have given media planners a source of stronger quantitative information that allows for direct media and regional sales matches. Many clients have developed incredible sophistication in tracking sales.

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Marketing Review Marketing Literature review

6 pages (1851 words) , Download 0 , Literature review

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In both these articles celebrity endorsement has been given immense importance and both the advantages and disadvantages of celebrity endorsement are provided. Both the authors have given the argument that the company might fail to successfully increase their sales because of celebrity endorsement if the celebrity does not have a good image.

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Marketing Futures Marketing Personal Statement

6 pages (1671 words) , Download 0 , Personal Statement

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How largely creative industry must be and how empowering it must feel to create a by-product of art marketing and launch it successfully and watch it grow and thrive.Envious of people who hold the power to express how they feel by using simple brushstroke/music icons. And or have the ability to transition feelings onto paper through colour or their voices.

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The Family as a Consumer Base Unit Marketing Literature review

72 pages (9552 words) , Literature review

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The author examined the extent of influence that children have on the buying decisions of their parents. Children have exercised a good deal of influence on the parents’ decisions for buying products, especially among consumables such as breakfast cereal, aerated drinks, fruit juices, and popular electronic goods like mobile phones.

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Perfume Advertisement Adaptation Marketing Literature review

12 pages (3237 words) , Download 0 , Literature review

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This literature review also discusses Malaika Brengman, Maggie Geuens and Patrick de Pelsmacker's “The Impact of Consumer Characteristics and Campaign Related Factors on Brand Confusion in Print Advertising” and Daniel Milotic's “The Impact of Fragrance on Consumer Choice”. The research conducted on bar soap aims at finding out the possible influence of scent on consumer behavior.

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E-Marketing: Methods, Strategies and Tactics Marketing Literature review

7 pages (1996 words) , Download 0 , Literature review

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The paper "E-Marketing: Methods, Strategies and Tactics" is an outstanding example of a marketing literature review. E-marketing can be a rewarding medium for making money. Some of the easy, cost-effective tactics and tools to be used on a website include adding a “buy” button to one’s email signature.

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The Loyalty Card as Promotion Tool Marketing Literature review

7 pages (2227 words) , Download 0 , Literature review

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The accumulated points can thereafter be redeemed and in turn, be used to buy goods from the same stores even without cash. In addition, customers with loyalty cards have the privilege of discounts on products so long as they have the card. The challenging and tough part of any business is convincing customers to buy one’s products.

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Marketing Research Theory and Practice Marketing Research Paper

9 pages (2542 words) , Download 1 , Research Paper

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In order to get the information that discussed the topic under investigation, 5 data sources were searched. The Keele University library resources which included GMID (Global Market Information Database) were useful for the background information on international students and Higher Education (HE).

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Marketing of Cars Depending on Affinity Groups in America and the Middle East Marketing Literature review

25 pages (8139 words) , Literature review

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The paper "Marketing of Cars Depending on Affinity Groups in America and the Middle East" is an outstanding example of a management literature review. The automobile industry is perceived to be one of the leading business sectors all over the world. The industry manufactures a wide variety of vehicles which comprises several facilities and requires additional costs to purchase.

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Implications of Digital Panopticism and Profiling for Consumers Marketing Literature review

7 pages (1962 words) , Download 1 , Literature review

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Stiff competition has also resulted in the adoption of social media including Facebook and Twitter to attract the attention of consumers globally. One of the major developments that led to the transition of marketing was the initiation of marketing management. Having its root in agricultural economics, marketing management was developed to cope with mass production.

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Are Consumers Nowadays Interested in Ingredients When Purchasing Random Grocery Marketing Research Paper

10 pages (2758 words) , Download 0 , Research Paper

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As indicated in the literature review, specifically in Adams (2006); Mothers for Natural Law (2001); Roseboro (2004), it is clear that health practitioners and nutritionists play a fundamental role in assisting and advising consumers on the importance of getting to know of the ingredients in the food and grocery that they randomly purchase.

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International Luxury Brand and Influence on Thai People in Bangkok Marketing Research Paper

40 pages (8969 words) , Research Paper

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The demand for luxury goods is increasing because wearing fashionable and branded attire gives a feeling of self-worth and trendiness to those individuals. The Thai economy can be viewed in contrast to the global economy; it can be observed that the consumer confidence index and expected incomes have risen considerably compared to the index of the year 2012.

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Can Consumer Brand Loyalty in Singapore Be Swayed by a Financial Crisis Marketing Literature review

9 pages (2691 words) , Download 0 , Literature review

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The paper "Can Consumer Brand Loyalty in Singapore Be Swayed by a Financial Crisis" is an outstanding example of a marketing literature review. A number of studies in relation to brand loyalty have been conducted (Solomon, 1994, 22). The majority of these studies are, however, based on the Western world, and tend to emphasize a limited number of variables.

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Marketing Essays