StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Hospitality Organisation Marketing: of Crowne Plaza - Case Study Example

Cite this document
Summary
The paper "Hospitality Organisation Marketing: Case of Crowne Plaza" is an excellent example of a case study on marketing. The Intercontinental Hotels Group (IHG) is a multinational hotel company from Britain whose headquarters is in Denham in the UK (Hephaestus Books 2011). IHG happens to be the largest company on the globe with 646,000 as found in January 2010…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful

Extract of sample "Hospitality Organisation Marketing: of Crowne Plaza"

Download file to see previous pages

The paper "Hospitality Organisation Marketing: Case of Crowne Plaza" is an excellent example of a case study on marketing. The Intercontinental Hotels Group (IHG) is a multinational hotel company from Britain whose headquarters is in Denham in the UK (Hephaestus Books 2011). IHG happens to be the largest company on the globe with 646,000 as found in January 2010. It has more than 4,500 hotels spread out in 100 countries. Some of its brands are Crowne Plaza, Stay bridge Suites, Candlewood Suites, Holiday Inn, Intercontinental, Even, Hotel Indigo, Holiday Inn Express, and Hualuxe. Bout 3,900 hotels under its umbrella are operated on the basis of franchise agreements. 52 of them are under company management although they have separate ownership while 10 are owned directly by the company. InterContinental Hotels as a company is primarily listed on the London Stock Exchange. It is part of the FTSE 100 Index. Secondarily it is listed on the New York Stock Exchange (Hotel Club, 2013).

The InterContinental Hotels Group started in 1777 with the establishment of the Bass Brewery by William Bass in Burton upon Trent. The red triangle trademark was the very first to be registered within the UK in 1876. The UK government’s move of limiting the number of pubs brewers could have direct ownership over caused Bass to make investments in small hotel lines. In the year 1990, the group purchased the Holiday Inn International which was owned by Kemmons Wilson and spread to North America. The founder of Pan American Airways Juan Troupe set up the InterContinental brand as a part of Pan Am and he launched the first hotel in Brazil, specifically in Belem in 1946. In 1981, InterContinental Hotels Corporation as the holding company was sold to Grand Metropolitan based in the United Kingdom. As the Grand Metropolitan concentrated on its fundamental business and invested more into fast food by purchasing Burger King, it disposed of off the InterContinental Hotels Group in 1988 to Saison Group which was based in Japan. In 1988, Saison Group also sold the IHG to Bass which was a brewery from Britain. The brewery started in 1977 with William Bass (Hotel Club, 2013).

In the year 2000 Bass disposed of its assets formerly used for brewing as well as the Bass name rights for £2.3 billion to Interbrew, a brewer from Belgium. Upon this sale, its name was changed to Six Continents. In 2003, there was a split in the Six Continents which resulted in the formation of the InterContinental Hotels Group which concentrated on soft drinks and hotels while Mitchells &Butlers took up the restaurant assets. InterContinental Hotels Group maintained Britvic which dealt in soft drinks up to December 2005. Through an Initial Public Offer, the IHG sold off its share in the company (Hotel Club, 2013).

IHG does the work of management of those hotels that are under the ownership of other parties as well as franchising hotel brands. The group sells expertise in the management of hotels, marketing, and systems. 

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Hospitality Organisation Marketing: Case of Crowne Plaza Study, n.d.)
Hospitality Organisation Marketing: Case of Crowne Plaza Study. https://studentshare.org/marketing/2039354-hospitality-organisation-marketing-case-of-crowne-plaza
(Hospitality Organisation Marketing: Case of Crowne Plaza Study)
Hospitality Organisation Marketing: Case of Crowne Plaza Study. https://studentshare.org/marketing/2039354-hospitality-organisation-marketing-case-of-crowne-plaza.
“Hospitality Organisation Marketing: Case of Crowne Plaza Study”. https://studentshare.org/marketing/2039354-hospitality-organisation-marketing-case-of-crowne-plaza.
  • Cited: 0 times

CHECK THESE SAMPLES OF Hospitality Organisation Marketing: Case of Crowne Plaza

The Management Issues Which Are Crucial to the Positioning of Hospitality Organisations

… The paper "The Management Issues Which Are Crucial to the Positioning of hospitality Organisations" is a perfect example of a management assignment.... The paper "The Management Issues Which Are Crucial to the Positioning of hospitality Organisations" is a perfect example of a management assignment.... The following paragraphs detail the uniqueness of the hospitality industry.... BODY: Critically evaluate the management issues which are crucial to the positioning of hospitality organisations....
9 Pages (2250 words) Assignment

Strategic Analysis of Hospitality Companies

The brand names of the Carlson Hotels company are Park plaza, Radisson Hotels, Country inns and suits, Park Inn and Regent Hotels (The Carlson Companies' saga, Star Tribune, May 1, 2007).... … The paper "Strategic Analysis of Hospitality Companies" is a perfect example of a management case study.... The paper "Strategic Analysis of Hospitality Companies" is a perfect example of a management case study.... The motto of the company, while marketing the services of the company the customers are branded as the most valuable asset (http://property....
6 Pages (1500 words) Case Study

Managing the Hospitality Experience

However, this is not the case in the hospitality industry.... … The paper “Managing the hospitality Experience” is an affecting example of an assignment on management.... The definition of hospitality has been in contention over a long time.... This is due to the fact that different people have varying perceptions as to what hospitality is.... According to Lashley, hospitality is the act of giving a guest a feeling that the host is hospitable via acts and feelings of generosity....
7 Pages (1750 words) Assignment

Business Ethics as an Aspect of Corporate Governance of Organizations Working in the Hospitality Branch

The importance of business ethics further increases in the case of the hospitality sector as the main component here is services.... The importance of business ethics increases in the case of the hospitality sector as the organization has to look towards providing services and need to provide its customers with what has been stated in their services.... This can be seen in the case of McDonald's which while entering into India clearly acted fair....
6 Pages (1500 words) Essay

Discrimination, Prejudice and Racism in the Hospitality Industry

The arguments of discrimination are premised on religious and age discrimination in the case of Azza (Brown, 2016).... Azza was working at Hotel plaza Athenee for around 13 years (2003-2015), and she states in her filing that she maintained a “high standard of excellence.... Azza Hamid, a Muslim woman, filed a case in Manhattan Supreme Court arguing that she was fired because of age and religious characteristics.... … The paper "Discrimination, Prejudice and Racism in the hospitality Industry" is a good example of management coursework....
7 Pages (1750 words) Coursework

Marketing in the Hospitality Industry

… The paper “marketing in the Hospitality Industry” is a  meaningful example of a literature review on marketing.... The paper “marketing in the Hospitality Industry” is a  meaningful example of a literature review on marketing.... In the hospitality industry, the success of business partly depends on the number of guests visiting a given hospitality outlet at a time....
6 Pages (1500 words) Literature review

Core Elements and Characteristics of Hospitality

This means that excellent marketing, design, and delivery of services to the customers create a good experience for the customers just like the delivery of quality goods is key to the growth of the manufacturing industry (Davis and Meyer, 2003).... … The paper "Core Elements and Characteristics of hospitality" is a perfect example of management coursework.... nbsp;The hospitality industry is one of the fastest-growing industries in the world today....
6 Pages (1500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us