Development Of An Integrated Marketing Communication Mix Strategy - Case Study Example

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The paper "Development Of An Integrated Marketing Communication Mix Strategy " is a wonderful example of a Marketing Case Study. The 4Ps approaches of service and product marketing have several shortcomings. The 4Ps model is internally oriented, product-oriented, lacks human element, lacks interactivity with customers, lacks quality element and relation-building and communication is absent. …

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 11 (2750 words)
Downloads: 0

Extract of sample "Development Of An Integrated Marketing Communication Mix Strategy"

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