Market Research of the Coca-Cola Company - Case Study Example

The first part of the study is based on a discussion about the strategic focus and plan of the Coca-Cola Company. Therefore, it is pivotal for the company to focus on mission and vision to maintain sustainability in the competitive market place. The second part of the paper outlines the situational analysis of the company. The situation analysis of The Coca-Cola Company is determined by SWOT analysis, customer analysis, competitor analysis, industry analysis, and company analysis. The external and internal analysis provides a clear picture of the issues of the company.

This profile of the report covers all features of the Coca-Cola Company which focuses on the products and provides vibrant information about the commitment of the company towards business malfeasance. This is divided into four sections which include positioning, point of difference, market objectives, and target market of the company. Responsible marketing and quality products are some prime objectives of the Coca-Cola Company. The segmentation of the company is based on income, family size, and age.

The position of the company on the market and point of difference are the characteristics that make them superior to that of other competitors.This operational profile of the report is based on an explanation of different operating segments of the company. This profile covers the product, price, promotion, and distribution or places a strategy of the Coca-Cola Company. Every brand that is associated with the company is stated in the paper with their prices. Effective pricing strategy and distribution intensity strategy helps organization attain their goals and objectives to sustain in the competitive market.

Finally, the paper provides a detailed analysis of possible recommendations that can be implemented by the Coca-Cola Company on price, place, promotion, and product strategy. This section of the paper incorporates several approvals that can benefit organizations to deliver high-quality products and services to the customers.