Positioning - Research Paper Example

POSITIONING MMGP s Different organizations first consider appropriate business positioning strategy to make the profit during marketing. However, as the rate of competition is increasing in marketing, an organization is required to come up with a unique positioning strategy statement that may win most of the customers. An irreplaceable positioning statement will, therefore, win the heart of many customers in a competitive marketing environment.To be the leading organization that provides mobile and a wireless technology that drive quality changes across all sectors within any organization by providing increased convenience, flexibility and controlling the users as well as influencing their service delivery options being offered, such as easy mobile accessibility at any time.

The positioning strategy statement will provide guidance and the commitment by providing unrestricted and multi-channel access paths to information’s to the members of the society. Further, the provision of operational coverage and service capacity with respect to iPhone and network delivery will be ensured (Ortnes, 2011). The organization, on the other hand, appears unique since it provides the commitment to the growth of the technological infrastructure that provide users with the freedom to work with the iPhone mobile device of their choice compared to other organizations.

Positioning is a powerful tool in marketing that creates an image of the organization. Best business positioning doesn’t limit opportunities and choices. Some of the primary elements of positioning that the organization aims at include affordable prices of the iPhone that will enable customers to purchase without complaint (Kotler & Keller, 2012). However, the iPhone quality is expected to be high. In connection to this, as the rate of competition is gradually increasing, the organization is required to offer customer-friendly guarantees, return policies and warranties that are not being provided by other competitors.

The organization is also expected to provide customized and customized services to the customers (Webster, 2011). The channel of distribution of the iPhone should be strategized. In consideration of the prices, quality, distribution, and services, the organization will automatically capture most customers compared to other organizations in a competitive environment. Having visited various places around the market, I realized that the majority of entrepreneurs in the field of marketing selling iPhone models were majorly selling the iPhone, 5c model.

Through this, I managed to gain some unique tips that enabled me to come up with an idea of selling recent and modernized iPhone 6 Plus models to the customers (Bradley, 2011). The iPhone 6 Plus model is made up of silver, gold and space gray, unlike the iPhone 5c that is yellow in color. Coming up with a recent type of the iPhone models by our organization enabled us to get most of the customers from our competitors. Further, the iPhone 6 Plus qualities are much higher than the iPhone 5c with reference to the speed of connection and quality of captured photos (Jan & Market, 2013).

This enabled our organization to be the leading marketplace for quality iPhone products. After realizing this, the organization further improved the services to the customers that are not offered by other competitors. Since the organization based itself in a strategic place with a spacious environment that is able to accommodate many customers with enough parking places. ReferencesBradley. S. (2011). How To Position Your Product Effectively in The Marketplace (Just Answer These Three Questions.

Retrieved from http://www.scottbradley.name/how-to-position-your-product/Jan W. N., Arbor A. & Market. A. (2013). Marketing services for Aspiring Entrepreneurs and Small Business Owners. Marketing Basics. Retrieved from http://tenonline.org/art/mm1.htmlKotler, P., & Keller, K. (2012). Marketing management (custom package) (14th ed.). Upper Saddle River, NJ: Prentice Hall, Inc. ISBN: 9781269631358.Otnes, E.W. (2011). Lessons learned from GoPro. Business Development Strategies. Retrieved from http://wearedevelopment.

net/2011/10/28/lessons-learned-from-gopro/Webster, N.C. (2011). ‘The new rules of green marketing’. Ad Age. Retrieved from http://adage.com/article/goodworks/rules-green-marketing/148946/