Marketing Plan for Sony Corporation - Essay Example

The strength of the Sony wristband known as the SmartBand SWR10 is that it is waterproof has a display styled with dots, it is waterproof and comes in a variety of colors. Other strengths include the capability to mute cell phone calls and vibration alerts. The weakness is that it is only compatible with Android smartphones using Android 4.4 software and above. The wristband also operates only with Bluetooth 4.4 and above only (Mcdannald, 2015).

According to market researchers, the competition's strength is that almost all wearable devices emanate from the same idea. Hence, customers are only easily swayed by the brand name. The weakness of the competition is its inability to work with other software like IOS or older versions of the software it is compatible with. This has a big impact on the sale of wristbands (Boxall, 2014).

According to market analysts, the Sony wristband has lived up to 75% of its real ability. Thus the market sale trends and forecasts are doing well. A price history of the product on amazon shows the fluctuations it has gone through from $77 to $49. Perhaps, it is an indication of the demand pattern for the product, which has affected the pricing. However, in spite of the volatile nature of wearable technology, the forecast remains strong as the field is still green with opportunities for better products (Trew, 2014)