StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Short Answers on Merchants of Cool - Assignment Example

Cite this document
Summary
"Short Answers on Merchants of Cool" paper states that having studied the teen generation for years, the merchants know to reflect the teen desires. Since the teen generation is easily influenced, marketers create advertisements that provide readymade ‘cool’ taking away their power to choose…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Short Answers on Merchants of Cool
Read Text Preview

Extract of sample "Short Answers on Merchants of Cool"

2) The current teen generation, which is approximately 33 million, is the largest and the wealthiest teen generation ever in America. Statistics show that the teen generation spent over $100 billion and influenced other generations, especially their parents, to spend approximately $50 billion. 3) “Marketers have to find a way to Seem Real” means that the marketers have to give an impression that they are ‘real’ by living lives that the teen generation can identify with.

They have to adopt attitudes that teenagers perceive as ‘cool’. 4) Marketers have embraced the anthropological approach to study and analyze the teens’ trends in their search for the next cool thing.6) Does it result in a more nuanced portrait of the American teen? YesWhat is a “Mook and the Midriff”"Midriff" is the character inclined to teenage girls. It is highly sexualized, sophisticated, and populates television shows such as Cruel Intentions. A juvenile and boorish behaved character on the other hand brands the “mook”.

The "Mook" is a misogynistic, crude, and extremely angry adolescent.7) The system designed to appeal to the “MOOK” keeps the teens under incessant surveillance. This helps the researchers determine the things that trigger the teens’ emotions and actions thus understand them better and 8) The major challenge faced by this type of commercial machine is that marketers are expected to market whatever product the manufacturers produce regardless of their shortcomings. 9) To overcome the resistance, marketers have to embrace the challenge and market the products in spite of their inadequacies.

For instance, in the case of Insane Clown Posse, MTV marketed their music relentlessly even though the genre of music they created represented violence, profanity, and misogyny. Today, the band has become a big name in the music industry. 10) Marketers have gone too far in their efforts to sell to the youth. Every marketer has his or her version of what should be perceived as cool. This readymade version of ‘cool’ has taken away the teens’ power to focus on their desires.Most advertisements encourage teens to feel in a certain way, lonely and frustrated hence having a negative impact on society.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Short Answers on Merchants of Cool Assignment Example | Topics and Well Written Essays - 250 words, n.d.)
Short Answers on Merchants of Cool Assignment Example | Topics and Well Written Essays - 250 words. https://studentshare.org/marketing/1636947-short-answers-on-merchants-of-cool
(Short Answers on Merchants of Cool Assignment Example | Topics and Well Written Essays - 250 Words)
Short Answers on Merchants of Cool Assignment Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1636947-short-answers-on-merchants-of-cool.
“Short Answers on Merchants of Cool Assignment Example | Topics and Well Written Essays - 250 Words”. https://studentshare.org/marketing/1636947-short-answers-on-merchants-of-cool.
  • Cited: 0 times

CHECK THESE SAMPLES OF Short Answers on Merchants of Cool

Crime and Poverty, the US Government Accountability Office

Crime and Poverty There has been a study released in by the U.... .... Government Accountability Office that showed that those living in areas where poverty is abundant do not have many options in life.... People who live in poverty-stricken areas had more chance of having adverse health issues caused by unaffordable health care, risky behavior and the lack of proper education....
5 Pages (1250 words) Essay

The changing of cool

It's now the time that one becomes the cool maker in other words 'The merchants of cool', such as Mark Zuckerberg who is the creator of Facebook, Steve Jobs who is the creator of Apple or Marc Jacobs etc.... So frontline did a survey on 'The merchants of cool' , the makers and suppliers of well-known modern lifestyle are the people who have actually made the young people the most well-known customer market in the United States.... Douglass Rushkoff, the frontline reporter, investigates the tactics, methods, and public consequences of these promotion moguls in "The merchants of cool" survey made by Barak Goodman and Rachel Dretzin, the programs talks with all the top marketers, press professionals and cultural/media experts, and examines the union connection between the press and contemporary young people, because in a way each looks to the other for its identification....
5 Pages (1250 words) Essay

Farming Regions in Determining Allegiance in the English Civil War

hellip; Although exports allowed the import, in return, of goods that helped English merchants make fortunes and eventually, as they cheapened, proved crucial in changing ordinary tastes, the export trade was dwarfed by an often highly localized internal economy that was probably at least twice as large....
7 Pages (1750 words) Essay

Wholesalers in the Business World

There are few topics to top that for sheer bipolarity.... There is one school of thought that is of the view, that wholesalers are a dispensable link in the distribution chain, and that it… Then there are those wholl bet their bank, that this genre of intermediaries has a crucial role.... But do they indeed have a role in the business world? The wholesaler is probably as old as the mountains....
9 Pages (2250 words) Essay

The Characteristics of Close-Ended Mutual Fund

While peeping into the past, the merchants of 17th century practiced to take their goods to the far areas where they were able to earn a handsome interest on their investment.... This fashion of mutual investment was started by the merchants particularly in Europe....
14 Pages (3500 words) Essay

Using Pop-up-up-Up Stores to Boost Sales for Online Fashion Shop

Another aspect of the research will be to find out the short term and long term benefits of having an extra outlet or a physical showroom for the products and how it can help a brand in terms of increasing the sales.... There are many reasons behind this problem.... The buyers cannot be sure of the product or the services they are purchasing....
6 Pages (1500 words) Essay

Disguise and Deception in Drama

The author of this paper "Disguise and Deception in Drama" explains that a popular form of entertainment in the Middle Ages and into the society of the Victorian enlightenment was the concept of the morality play.... nbsp; As they became more refined with the passage of time, these were generally humorous plays....
13 Pages (3250 words) Research Paper

The Role Of The Fool In King Lear

to which Fool answers, "All thy various titles thou hast parted with, that thou west brought into the world with.... The "ruler has been unmistakably spoiled to the degree of the bonehead" (Wilford 218) In the short scene five, the imbecile attempts to divert Lear with senseless criticism, yet as with regards to standard, their substance incidentally reflects Lear's developments....
6 Pages (1500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us