StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Retail Marketing- (Retail Audit Analytical Memos) - Assignment Example

Cite this document
Summary
The company has 56 of its own standalone outlets whereas it has presence in 77 department stores where it provides concessions. The company offers a…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
Retail Marketing- (Retail Audit Analytical Memos)
Read Text Preview

Extract of sample "Retail Marketing- (Retail Audit Analytical Memos)"

Country Road inserts his/her s Country Road is an Australian wholesaler and retailer that operates in Australia, New Zealand, the Gulf region and Singapore. The company has 56 of its own standalone outlets whereas it has presence in 77 department stores where it provides concessions. The company offers a diverse range of apparel for men, women and children along with accessories and home products. The address of Country Road store chosen for the analysis is: Charlestown square, Address: l02/30 Pearson St, Charlestown NSW 2290.

One of the reasons why Country Road has been chosen is that it has an identity of providing a unique blend of contemporary products that are also rooted in Australian heritage (Country Road, 2014). The retail offer refers to core essence of the offering (Berman & Joel, 2013). Country’s Road’s retail concept or core offering is that of high quality apparel that reflects the Australian lifestyle. Although the primary target is middle to high-income groups, the company offers seasonal price promotions including mid-sales of upto 50% off on products in store.

At the same time, however, the company is not a discount retailer and focuses on providing superior quality products that reflect the Australian fashion and lifestyle. The products are neither distinctly classic nor purely modern but a unique combination of both. The significant retail mix elements in this case are location, assortment and communications mix. The company operates both brick-and-mortar stores as well as an online store. The online store has been introduced owing to increased demand for electronic purchases by consumers and falling sales in brick-and-mortar stores.

Keeping in view the rising demand for smartphones and tablets rising, the company has introduced a mobile shopping app which would further enhance customer experience. The company’s iPhone app, for instance, has been a big hit in Australia after eBay’s and Apple’s apps. Online shopping has further necessitated the need for managing real-time inventory for the company as customers look forward to getting the same retail experience online as they would in store. Furthermore, online shopping shall provide impetus for greater sale of full-priced items even before the company needs to discount them to offload remaining inventory.

This way, margins can be increased. As far as assortment is concerned, Country Road offers few product categories (including apparel and home products) even though it offers several items within each category. For instance, under the category of women’s apparel, the company offers dresses, t-shirts, jeans, shorts, pants, shirts, sleepwear, jackets, knitwear and sweats (Country Road, 2014). Then again, it offers various items under the footwear category such as flats, boots, heels and sneakers.

As highlighted earlier, one of the major issues at Country Road pertains to the management of real-time inventory as well as cost management. Although the company has linked its mobile app with its Oracle retail merchandising software, work needs to be done in other areas such as online delivery options. The company currently charges $10 for delivery services online even though most other retailers offer the same free of charge (Foo, 2011) (Methananda). Furthermore, delivery times are lower than industry average which may need to be addressed in foreseeable future.

ReferencesBerman, B., & Joel, R. E. (2013). Retail Management: A Strategic Approach. Harlow: Pearson.Country Road. (2014). Country Road: About Us. Retrieved from Country Road: http://www.countryroad.com.au/information/105114Foo, F. (2011, August 16). Online, mobile apps key to Country Roads future. Retrieved from The Australian: http://www.theaustralian.com.au/technology/online-store-ensures-sales-never-get-away/story-e6frgakx-1226115505639Methananda, N. (n.d.). Country Road to Trial ‘Never Lose a Sale’ Free Delivery Options.

Retrieved from Power Retail: http://www.powerretail.com.au/news/country-road-to-trial-never-lose-a-sale-free-delivery-options/

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Retail Marketing- (Retail Audit Analytical Memos) Assignment”, n.d.)
Retail Marketing- (Retail Audit Analytical Memos) Assignment. Retrieved from https://studentshare.org/marketing/1634821-retail-marketing-retail-audit-analytical-memos
(Retail Marketing- (Retail Audit Analytical Memos) Assignment)
Retail Marketing- (Retail Audit Analytical Memos) Assignment. https://studentshare.org/marketing/1634821-retail-marketing-retail-audit-analytical-memos.
“Retail Marketing- (Retail Audit Analytical Memos) Assignment”, n.d. https://studentshare.org/marketing/1634821-retail-marketing-retail-audit-analytical-memos.
  • Cited: 0 times

CHECK THESE SAMPLES OF Retail Marketing- (Retail Audit Analytical Memos)

The Retail Sector of Market

retail MARKET ANALYSIS “VANCOUVER TRADING INCORPORATED” NAME: AFFILIATION: UNIVERSITY: Word Count: 2507 Contents Contents 2 Introduction 3 Findings & Analysis 4 retail trends over recent years 4 Competition 5 Market development 5 Profitability & Consumer Spending 7 Consumer behavior within this sector 7 Potential of retail offering in United Kingdom white goods industry 8 Conclusions 8 Recommendations 9 References 10 Bibliography 10 Introduction The retail sector is an important area of concern for majority of the entrepreneurs....
10 Pages (2500 words) Coursework

Factors Contributing to Retail Marketing

and number: Date submitted Factors Contributing to retail Marketing retail marketing is the selling of goods and services from people or business to the last user.... hellip; retail marketing can be done in either one location like stores or by delivery.... All retail business has to come up with decisions about all the details of their marketing mix (Berman, and Evans, 30-90).... An efficacious retail company recognizes their market, the essential of considered location, and their customers....
4 Pages (1000 words) Essay

Retail Store Marketing Plan

This report provides information about the global retail industry and its growth rates in the recent past.... he report will however specifically focus on the apparel retailing sector… retail Store Marketing Plan Table of Contents SECTION I 3 Apparel Retailing Industry: A Brief Overview 3 Description of the Business 3 SECTION II 4 Store Name and Store Image 4 Target Markets for the New Store 4 Competitive Advantage Offered by the New Store 5 SECTION III 5 The Store Layout 5 Store Atmosphere 6 Visual Merchandising and Sales Promotion 6 In-Store Customer Service 7 SECTION IV 8 Location Strategy 8 REFERENCES 9 SECTION I This report provides detailed information about the global retail industry and its growth rates in the recent past....
5 Pages (1250 words) Assignment

Statement of work

Statement of Work Name University Statement of Work This Statement of Work (SOW) is entered between the Purchaser and Contractor where the “Purchaser” refers to the company requiring external auditors for the annual audit and the “Contractor” refers to the company providing the external auditors.... Objective The objective is to carry out a financial annual audit of the Purchaser's resources in accordance with the rules and principles set by the government....
3 Pages (750 words) Essay

A Retail Sales Presentation

This paper analyses the selling techniques employed by a retail salesperson and evaluates his handling of the selling situation.... The sales process is necessary for the success of business growth and it involves all of the events that happen to close a sale and get a signed agreement or contract....
2 Pages (500 words) Coursework

Contemporary Retail Marketing

This paper "Contemporary retail Marketing" explores the sphere of marketing, namely, banking.... According to the text, Lloyds Bank plc is a British based financial institution, which is specialized in providing banking services to its customers in the UK.... nbsp;… In relation to the strengths of Lloyds Bank, it can be apparently observed that the profitability position of the bank is quite good as it involves in dealing with several businesses....
11 Pages (2750 words) Research Paper

Being a Retail Analyst

Obviously, the retail analyst also should have strong mathematical and analytical skills because it is his duty to figure out the meanings of charts and numbers and how that information affects the success of the business.... The retail analyst seems to be a job that might interest me because I believe I have the mathematical and analytical skills so I just might consider pursuing such a career.... hellip; One of the most important employees needed for a business to succeed is the retail analyst....
1 Pages (250 words) Essay

Retailing as a Critical Part of Modern Society

Even though numerous retail shops have stocks that determine discriminant features, few have tried to account for how these features result in the contentment of personal shopping motives.... The community gains from retailing as retail enterprises conduct marketing roles that make it likely for consumers to make use of a wide range of commodities and services.... retail enterprises get commodities and services from various locations, categorize them at one point in line with consumer needs, and foster consumer availability....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us