StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The United Kingdoms Supermarkets Growth and Promotion of Healthy Eating - Essay Example

Cite this document
Summary
The paper "The United Kingdoms Supermarkets Growth and Promotion of Healthy Eating" discusses that through providing more comprehensive information separated from food product placement, all supermarkets could do better in the promotion of healthy eating to their customers and the public in general…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
The United Kingdoms Supermarkets Growth and Promotion of Healthy Eating
Read Text Preview

Extract of sample "The United Kingdoms Supermarkets Growth and Promotion of Healthy Eating"

United Kingdom’s Supermarkets Growth and Promotion of Healthy Eating The growing interest s to serve themselves in shops has seen the tremendous growth of supermarkets. Besides, they have a wide range of advantages when compared to normal shops. Majorly, they are organized in isles and have a wider selection than a traditional grocery store (Li, 2008:2). A supermarket typically comprises of fresh produce, baked goods aisles, dairy, meat, canned products and packaged goods as well as for various non-food products such as pharmacy products, pet supplies, and household cleaners. Most supermarkets sell household products that are regularly consumed such as medicine, alcohol (where permitted), clothes and medicine and a wider range of non-food products. Supermarkets are typically supplied by distribution centers of their parent companies in the areas largest city. Supermarkets sell products at a low price by decreasing their economic margin. In early days, retail products were fetched by an assistant and pass them to the customer for payment. This process proved to be tiresome, tedious, ineffective, and unsatisfying to customer needs. With these many advantages, this essay discusses the success of UK supermarkets, emphasizing on the fact that supermarkets should promote health feeding (Cheverton, 2004:34). Currently, United Kingdom supermarkets have accomplished a milestone in growth and development. Many supermarkets have taken an interest in showcasing advances that have already been taken in growth and development. Some companies have digitalized supermarkets development in United Kingdom. The coverage ranges right from construction stage to a full operative supermarket (Henry, 2008:61). For instance, Sainsbury unveiled its website aimed at its St Johns development in Worcester. This site had detailed information about the supermarket project including, store details, new jobs opportunities offered at the supermarket, information about community benefits and coming live webcam. Supermarkets are coming under more pressure in promoting healthy eating and providing customers with information of what is bad or what is good with about their products on their shelves. Some supermarkets are taking it further by providing their own diet program programs. Some others provide some healthy eating advice in their websites. Sainsbury’s categorically tackles what a healthy diet is. They give a definition that, when it comes to healthy eating, the important thing to remember is that there are no bad and good foods. A food substance here and there is just not going to harm anyone if the entire diet is healthy (Burch & Lawrence, 2007:56). The secret of a healthy diet is to balance. Their nutritionists have divided foods into five groups hence required to eat foods from each group and often consume foods from the largest groups. The supermarket uses “Eatwell Plate”, a UK government endorsed healthy eating advice. Tesco supermarkets in United Kingdom have developed their own diet plan. They do not answer the question “what is a healthy diet but provide a wide range of diet information in general. Their dedicated website provides free downloads on several died plans such as their GI food guide. Most supermarkets focus on information on meal replacement, sports nutrition and weight loss while not making a stance on what healthy eating is. For instance, supermarkets will only state, “From nutrition bars and scales to drinks and sports nutrition, customers will find all dietary supplements they need in this supermarket. Customer dietary supplements constitute diet and weight management, nutritional drinks, scales, nutritional supplements and more.” This only encourages more shopping than advising on healthy eating to customers. However, the bottom line is that if they do advice on healthy eating the information is hidden away and cannot be easily found (Emerald Group, 2002:6). However, other supermarkets have highly advanced in providing advice on healthy eating. Most of them have their own fit and active brand, which provides information on living a healthy lifestyle. They provide fit facts on their food labels of their range of goods giving nutritional information of food for sale (Jones, Hillier, & Comfort, 2011:940). This is the diet advice; “following low cholesterol, transfer free diet is an essential to maintain health. To monitor what you put eat, simply check and every fit and active package for the extra ways of choice. Each product is written, “ better for you “, a good source of minerals and vitamins, caffeine free, transfers free or low cholesterol, a good source of fiber. It is just a way to see benefits of making smarter choice of food everyday” The above is a sample of a good diet advice by a supermarket though not mentioning everything. Some other supermarkets have websites highlighting several products dedicated to health, such as health stations to monitor health, nutritional scoring system, plus arrangements of tours to their supermarket with a registered dietician to answer customers’ nutrition question and conduct informative food tour tours in our stores. They also add nutrition-scoring system to their shelf tags to assist customers make quicker, simpler comparisons between foods (Obitz, 2009:16). This is a clever marketing strategy rather than providing healthy eating information on their website. They encourage their customers to go to the supermarket store to learn more about health as they shop. Most customers are happier listening to a professional in the store where they can ask questions about specific food products before shopping. Supermarkets also collaborate with national and local media to broadcast on health news, medical information and some recipes. Although supermarkets try to provide a solution for healthy living on their brands or food products they offer, they should strive to provide concise and clear information on how to draw a personal health diet (Li, 2008:3). Sainsbury’s in the United Kingdom manages to provide the UK government Eatwell on their dedicated website, which is commendable. Supermarkets have embraced healthy living message by providing innovative commercial response to the need of providing more health advice to the public in general. For instance, Kroger supermarket chain provides dieticians (medical professionals) on site to provide advice to shoppers about health and healthy eating. Through providing more comprehensive information separated from food product placement, all supermarkets could do better in promotion of healthy eating to their customers and public in general. Bibliography Burch, D., & Lawrence, G. (2007). Supermarkets and agri-food supply chains: transformations in the production and consumption of foods. Cheltenham, UK: Edward Elgar. Cheverton, P. (2004). Key marketing skills: strategies, tools & techniques for marketing success. London [u.a.]: Kogan Page. Emerald Group. 2002. The secrets of Tescos expansion success: How the UKs largest supermarket is creeping up on Carrefour and Wal-Mart. Strategic Direction, 21(11), pp. 5-7. Henry, A. (2008). Understanding strategic management. Oxford, Oxford University Press. Jones, P. Hillier, D. & Comfort, D. 2011. Shopping for tomorrow: promoting sustainable consumption within food stores. British Food Journal, 113(7), pp. 935-948. Li, E. 2008. Supermarket Chains and grocery Market in the UK. Available from: http://www.ceibs.edu/bmt/images/20100319/23714.pdf [Accessed 8 Nov. 2012] Obitz, C. 2009. Supermarket differentiation in the UK: A Theoretical and Empirical Investigation. Hamburg: Diplomica Verlag. Randall, G. & Seth, A. 2011. The Grocers: The Rise and Rise of Supermarket Chains. Philadelphia: Kogan Page Publishers. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Discuss the success of UK supermarkets. Should supermarkets promote Essay”, n.d.)
Discuss the success of UK supermarkets. Should supermarkets promote Essay. Retrieved from https://studentshare.org/marketing/1607691-discuss-the-success-of-uk-supermarkets-should-supermarkets-promote-healthy-eating
(Discuss the Success of UK Supermarkets. Should Supermarkets Promote Essay)
Discuss the Success of UK Supermarkets. Should Supermarkets Promote Essay. https://studentshare.org/marketing/1607691-discuss-the-success-of-uk-supermarkets-should-supermarkets-promote-healthy-eating.
“Discuss the Success of UK Supermarkets. Should Supermarkets Promote Essay”, n.d. https://studentshare.org/marketing/1607691-discuss-the-success-of-uk-supermarkets-should-supermarkets-promote-healthy-eating.
  • Cited: 0 times

CHECK THESE SAMPLES OF The United Kingdoms Supermarkets Growth and Promotion of Healthy Eating

A STEEPLE analysis of the UK motor car market or the UK supermarket sector

STEEPLE ANALYSIS OF the united KINGDOM'S SUPERMARKET SECTOR Introduction The STEEPLE model identifies an organization's key external drivers of strategy, based on the listing and categorizing of external factors which impact the business.... Part 1: STEEPLE Analysis of the united Kingdom's Supermarket Sector STEEPLE is a valuable instrument facilitating the use of appropriate strategy and practices by Human Resource professionals and senior managers, in response to the changing external circumstances impacting organisations....
8 Pages (2000 words) Essay

The superior brand strength of Sainsburys

The essay is about J Sainsbury Plc, superior brand strength of Sainsbury's, the third-largest supermarket chain in the united Kingdom, sustaining a current market share volume of 15.... Then the essay shows the corporate values of Sainsbury, combined with effective promotion, continue to bring this brand top performance in this dynamic industry....
11 Pages (2750 words) Essay

The Retail Market of Several Strategic Groups as Tesco, Asda, Sainsburys, and Morrison

The supermarkets grew when RPM (Resale Price Maintenance) was abolished, thereby giving the option of more discounts to the customers.... The supermarkets control the suppliers.... The supermarkets have diversified to add products like clothing, electronic goods, mobile phones and even banking products and legal assistance.... The consumer movement has also ensured that the supermarkets focus on remaining green.... A couple of issues that could alter the political pressure on the supermarkets include pressure from the farming community which claim that they are getting squeezed by the bargaining power of the supermarkets and as the weakest link in the chain they...
13 Pages (3250 words) Case Study

How Can Marketing Help in Ethical Terms

supermarkets have to close the gap between the educated and aware buyer, and the traditional image of the multinational retailer as grasping and amoral.... he question of ethical marketing and provision of organic foods is something that has troubled supermarkets in the past, and they do not seem to have learned from these mistakes (supermarkets accused over organic foods The Guardian 5/11/06 and Soil Association Supermarket Survey Soil Association....
12 Pages (3000 words) Essay

Marketing Environment of Kit Kat

Their slogan of Kit Kat “Have a Break, Have a Kit Kat” is very effective to the buyers because many workers and students like eating Kit Kat from what they see in the TV's advertisement.... For example, when we went to the see how supermarkets promote our product that we chose, we saw big differences in the amount of the Kit Kat chocolate in each store like in Al-Hadaf Supermarket, there are many sections provide different types of Kit Kat.... he weakness that we saw is some supermarkets don't promote the Kit Kat well....
7 Pages (1750 words) Research Paper

The Marketing of Foods and Non-Alcoholic Beverages to Children

As noted in the paper, more useful work has to be done to guarantee that effective and efficient regulatory regimes can be put in place and implemented to minimize the impact of foods promotion of HFSS (high in 182-84).... It further indicates that this growth in spending on sponsorship surpasses that of other sales and advertising promotions....
8 Pages (2000 words) Essay

Entrepreneurial Business Environment Analysis - Organic Hamper

Therefore, all indications is that the organic skin care and personal care product industry in the UK is favourable for achieving growth and profitability where there is measurable demand and beliefs about the quality of these products.... The organic food and skin care industries have achieved profitability as consumers are seeking products that can give them improved and healthy lifestyles.... Such beliefs from many consumer demographics underpin growth in This is one of the most foundational benefits of offering organic food and skin care products to consumers: there is a pre-existing set of attitudes and beliefs that they are less harmful than non-organic products in many different consumer markets....
21 Pages (5250 words) Essay

Ways in Which the Expectations of Supermarket Shoppers Have Changed Since, During and Post-Recession

This study will identify and discuss the ways in which the expectations of supermarket shoppers have changed during and post-recession, use specific examples from UK supermarkets and critically evaluate the extent to which these changing expectations are being met.... This paper illustrates that supermarkets work very hard to see the satisfaction of their customers but because demands and expectations keep on changing, the supermarkets deal with customers as per their recent expectations....
10 Pages (2500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us