Can Facebook be used for career growth - Research Paper Example

Facebook for Career Growth Globalization has introduced many technological platforms where people can do business and advance their careers. Primarily web 2.0 platforms such as Facebook have turned out to be very useful social avenues for business and career growth. This does not come by surprise since Facebook has more than one billion users. Most importantly, “more than 2.5 million websites have integrated with Facebook, including more than 80 of comScore’s U.S Top 100 websites” (Levy and Carter 13).

Therefore, Facebook can be the best platform for career growth. It is undeniable that, “Social media encourages strengthened relationships, and the virtual tools available today can enhance career associations” (HE 54). However, it is worthwhile noting that use of Facebook for career growth primarily depends on the ability to utilize the features on the platform to achieve the desired objectives. There are many Facebook applications dedicated for career growth, Talent.me is one of them. These applications make it possible to create a personal career profile and post it for specific target audience.

With the increased Facebook usage, these career profiles can reach a large number of people within a short duration. Considering an average Facebook user has more than 100 friends and is connected to approximately 80 pages, sharing career profiles becomes a good marketing strategy (Levy and Carter 11). Using Facebook for career growth has been made easier by the ability to create a personal niche among the global web community. Similar to brand marketing, career growth demands establishing a target market and then positioning your brand “self” within the target.

Facebook technology makes this possible. For instance, it is possible to create a career profile and make a follow up on the demographics of the people who have interacted with the profile. It is possible to analyze age, gender, location, language, and traffic statistics on a career profile page (Haydon et al 252). This way, career profile can be tuned to a specific market target. With the increasing competition on the job market, potential employers and business partners have resulted to Facebook as one of the recruitment procedures.

Some companies demand to view personal or professional Facebook pages as additional information about potential employees. A great career profile on Facebook therefore becomes a marketing strategy to win such potential employers or business partners. Additional Facebook features are increasingly making it possible to make profound career growth. The video technology makes it possible to customize a career profile with additional voice and video technologies. Considering that approximately more than 700 billion minutes are spent on this mega social platform, there is a good chance that a well-customized and branded career profile will attract potential viewers (Levy and Carter 11).

Additionally, Facebook usage among mobile phone users has grown tremendously and this becomes a great marketing platform for career growth. It is not surprising that one day, people will just be scrolling down their favorite Facebook pages in search for employers or employees. The journey to Facebook career marketing and growth is on top speed and we only expect the same to gain momentum. Certainly, we expect career marketing to other web platforms to increase owing to the fact that more than seven million applications have been integrated with Facebook.

Therefore, Facebook, as a career growth platform reaches beyond the boundaries of Facebook into the whole world of World Wide Web. Works Cited Levy, Justin and Carter, Brian. Facebook Marketing: Leveraging Facebook for Your Marketing Campaigns. New York: Que Publishing, 2011. Print. Haydon, John et al. Facebook Marketing for Dummies. London: John Wiley & Sons, 2012. Print. Hispanic Engineer. Hispanic Engineer & IT. Spring 2011 26, (1); 1088-3452. Print.