Using Social Networking for Recruitment - Essay Example

The paper presents what can be featured in the appraisal to make employees more cautious as well as serve as a warning to new employees.

Using social networking is just one of the ways companies can exercise their HR practices as well as marketing and other activities of the company. It however should not restrict them from using other advertising channels and mediums and relying solely on social networking if they are to get better and more diverse results in the future. Not every individual is on social media sites, especially the older generation. If they are to get not only diverse customers but also diversify their target customers and expand their market, they will have to consider different factors such as the age of their customers or potential customers and what news medium each of the target groups fancies or is complacent with and then incorporate all this information. Even when they use newspapers and magazines in addition to social media sites, connectivity will still be achieved at the end of the day as all the requests and results are handled by one or two departments in the organization which can then merge all the information into one pool.

My company is a technology firm and their target is mostly young people even though once in a while the older generation above 40 years of age may be interested in the different forms of technology and they have to be incorporated as well. The majority of the marketing and recruitment is carried out through social media sites particularly Facebook and Twitter as those are the two social media platforms with the highest followings in the nation. The company has advertised on Facebook and when one joins their Facebook group, they are provided in-depth information including career and internship opportunities, tender offers as well as sales on certain technological items the company manufactures.

Individuals in the group can also invite their friends to join the group and there are rewards if an individual recruits many people to join and follow the company on social media sites. Within the company, some specific employees work as a team with a supervisor and a manager whose main focus is to monitor the social media sites and report any bugs, negative comments, or complaints to the different departments. This smooth flow of information ensures that the customers, potential customers, and business individuals are guaranteed swift responses on social media sites making the company high ratings. This is very different from other organizations and has improved the business and the method adopted by other companies.