Acheiving Global Competitive Advantage - Essay Example

The organization employs more than 320,808 people in 160 countries (Toyota Motor Corporation, Annual Report, 2009). TMC is a multinational company. It is a very popular auto company. It designs environment-friendly and superior technology cars. The company was established in the year 1937 by Kiichiro Toyoda. However, the company gained global eminence in the year 1952. The company started advancing in leaps and bounds. North American was the first country to import the cars of Toyota (Source: Toyota Motor Corporation, Annual Report, 2008).

TMC and Toyota Motor Sales joined forces in the year 1982 to augment the international presence of the company. There are 522 subsidiaries of the company. In 2008 the company had achieved the status of “The biggest automobile-manufacturer”, but the financial crisis of 2007 saw the fall in revenue generation of TMC. Its current global standing is number three. The company is based in Toyota City, Aichi in Japan (Toyota, Overview, 2011). The company took over General Motors in 2008. The company is proficient in designing and manufacturing an array of products.

The main line of production ranges from luxury and sports vehicles. It also manufactures buses, minivans, trucks, and SUVs. These vehicles are manufactured using either hybrid or combustion engines (like Prius). The subsidiaries of Toyota (like Daihatsu Motor) are also proficient in auto manufacturing. Hino Motors (another subsidiary) manufactures buses and trucks. TMC also produces automotive parts. These are used in the vehicles made by TMC, as well as sold to other automobile manufacturers.

The most popular Toyota models are Tundra Truck, Lexus Line, Land Cruiser, Corolla, and Camry. Toyota vehicles are very popular in Asia, which contributes to 40 percent of its sales (Toyota, Products and Services, 2011). TMC has expertise in not only car-manufacturing but also many other fields like e-Toyota business, afforestation,