Visual Identity of Apple - Essay Example

The first logo of the company demonstrates Sir Isaac Newton, who was sitting under an apple tree and this logo was designed by Jobs and Wayne in 1976. Honestly, when I have looked at the first Apple logo, it becomes clear why the company decided to replace it right away and turn it into a more simple and meaningful visual symbol. Initially, over time the Apple logo in its form of apple has changed beginning with a ‘rainbow apple’, then continuing with an aqua color scheme, and ending with white and raw-aluminum color schemes that are well-known for all users now and still remains recognizable and associated in people’s minds with Apple Inc.

Yet, the Apple logo has a very symbolical meaning and tells its customers that an apple, being the ‘fruit of the Tree of Knowledge’ gives people an opportunity to cognize science and leave a piece of knowledge in their own hearts and minds. Thinking about basic design elements and graphic techniques that were used in the creation of this visual identity we can mention that the last polished chrome logo is an ideal variant for a serious computer company, because it has not any extras, while a silvery chrome finish freshens up the icon in the best way.

In conclusion, the Apple logo received a hearty endorsement by the customers and even critics, becoming one of the world’s most famous brand symbols, which means desire, knowledge, hope, and anarchy.