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Managers are therefore expected to come up with the best decision. Nelson and Quick particularly discuss different decision models that could able to explain some assumptions about the best decision one could ever make. The first is rational model which has the basic assumption that the decision maker is conscious about the best decision he or she has to choose from the available preferences. The next is bounded rationality model which has basic assumptions that managers should select satisfactory decisions, they have simple view of the world, and they are comfortable with their decisions even without alternatives and they are into heuristic decision or based on the rule of thumb.
Then there are also times when the decision-maker has to decide randomly or in an unsystematic way. Such of this is explained by the garbage can model. Nelson and Nick also discuss Jung’s cognitive style which is based on the idea of gathering information and evaluating the best alternatives. In this model, it is assumed that individuals are able to perceive things and eventually judge them. There is therefore a substantial risk in this considering the fact that perception at some point may eventually be based on personal choices that could be subjective at certain level.
However, Nelson and Nick include that the influence of other individual in the decision making is viewed to have significant impact because from the point of view of cognitive approach, they too are capable of perceiving things and evaluating on them based on their best preferences. Furthermore, they point out that creativity is an integral part of the human’s capability. However, they believe that the problem with relying on other’s decision could be a potential drawback due to organizational influence, which means that the entire decision and its creativity could either be impeded or supported.
They also point out that the good thing however about group decision includes acquiring more knowledge and information, increase acceptance and commitment due to giving opportunity for each member to
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