Dispersion of Information to the Public by Media Channels - Essay Example

In such a scenario what the media feeds the people plays a crucial role in their thinking and opinion. A report in the US and Middle EastCNN a famous American based media channel reported about the issue. There is a difference between how the issue is portrayed by the media in Iran and America. The choice of words by CNN reporters portrays Iran as a rigid nation and is not cooperative when it comes to honouring the deal.

The article states that Iran will only sign the deal ‘if sanction against Iran is lifted. On the other hand, a Middle East media channel known as The Jerusalem Post choice of words and style portrays America as untrustworthy and a dangerous nation when it comes to honouring deals. The article uses words such as ‘Iran not trusted to honour the deal by most in the US which portray Americans as selfish and do not trust other people especially the Arabs easily. The theory used in the articles in both cases is clear that the public relation technique is being applied.

The agenda-setting theory is used in a case where the media manipulates how information is passed to the people in order to achieve an intended response. It is a common phenomenon in the democratic world today. Powerful politicians are who can pay more are portrayed as the most efficient politicians in comparison to other politicians. It all goes down to resources and political strategies applied (Carroll 29).