Information System Strategy of Motosport Ltd - Case Study Example

Introduction

The introduction of the information system into the business implies certain changes of the company’s direction. The strategic choice is the crucial aspect of the IS from both – empirical and theoretical standpoint, and the proper information system development is the quintessence derived from the corporate culture, the strategy, and business processes network. The case of Motosport Limited exemplifies the warehousing critical role played within the supply chain performance and the manner to which the information technology can have a positive influence on the company’s operations and financial dimension as the result.

As long as the information system requires strategic redirection, the company’s mission, core values, the business objectives, organizational culture and the structuring is perceived through the information technology system prism (Information Systems & Technology, 2016). Due to Motosport specialization, the inventory control is a the core of the business, as the superb customer service is reflected in the ability of immediate location and tracking of the desired spare part, which is followed by the rapid order fulfillment. Moreover, the information system provides a chance of the alignment of the fulfilled order and the store replenishment, as the guarantee of the well-balanced and cohesive operations.

The company’s ability to adjust to the external environment is in the direct correlation with the financial performance, and the past experience of Motosport business model mirrors the necessity in the technology-driven business paradigm, where optimization is the crucial aspect.

Mission

The overall corporate mission of Motosport Limited has the intention of becoming one of the prominent providers of the automotive parts within the British market and on the global scale. The unique customer experience is one of the key company’s priorities, which is enabled by the superb fusion of the best price, quality and outstanding customer service. The target client of Motosport is ranging from the retail buyers to the car service companies, therefore, the company is orientated on meeting the diversified customer demands on the highest level. Putting the best client service at the forefront, Motosport utilizes the latest technological advancement and superior information systems in order to comply with the highly technocratic customer of the present.

The Business Objectives

The Motosport business aims to enhance the effectiveness to the maximum and provide the unique customer experience. For this purpose, the company strives at creating the balanced symbiosis of the routine activities and the information technology system (Zwilling, 2012). One of the critical goals for Motosport Limited is to become the industry’s leader through offering the highest quality by providing the efficient, precise and prompt service (Information Systems & Technology, 2016). The flexibility as one of the key company’s attributes is targeted at enabling the increased customer engagement, therefore, the enhanced visibility will provide the comprehensive order tracking. Motosport intends to elaborate the user-friendly interface as the means of transparent communication with the each concrete client. The new technology-driven business paradigm allocates the company’s business objectives within the virtual environment, deprived of the paperwork, and the time and location constraints. The client is the major focus of Motorsport, therefore, the company aimed at reflecting the client’s value by economizing the time resources and providing the remote and high-quality service at the same time.

As the car parts provider, Motosport Limited is targeted at gaining the competitive advantage within the heterogeneous market by the operational automatization with the information system technologies. The warehouse management system created for Motosport is to become a buffer zone, simultaneously connecting the desired product and the end client. Through providing the flawless and balanced functioning, Motosport Limited is aimed at gaining the greater market share and sales rates steady growth.

The IS Components

Considering the software typology, Motosport Limited requires the complex information system in order to ensure the coherent warehouse operations. The system complexity is implied by the comprehensive organizing function, providing the option of product location, the required pathway calculation, and the required resources (Vann, 2012). Basically, the resource distribution is one of the core aspects of the warehouse management, as the effectiveness defining factor, and as the basis for the resource optimization and operation costs decrease.

On the initial level, the Motosport information system function is dispersed into the two dimensions – the storage and movement control. Further on, the two dimension involve the vast array of related activities: put away function, transportation, obtaining and delivery. From the technical perspective, the warehouse information system software is the application, which is grounded on the database for the warehouse operations record and collection for centralized control. Through flattening the organizational structure, information system of Motosport will ensure the due communication between the different levels, which is reflected in the data transmission.

Bringing the artificial intelligence to Motosport Limited service will provide the opportunity of operational optimizing through providing the algorithmic regulations drive. The logistics will be vested with the technological constituent, which represents the reliable assistance in terms of instant decision-making (Jasedlak.com, 2016). Taking into account the business direction, Motosport information system is to be based on platform framework, which has the considerably low ownership cost and optimal IT difficulty level among its benefits. The platform framework enables the easy-to-use mechanism in contrast with the programmed system, and Motosport can economize the time resources, traditionally required from the programmed technologies. The interface simplicity in the context of the site and the warehouse application interface can have a positive effect on the company’s image.

The Internet-based model of Motosport implies total online conspicuity, which transmits the transparency and openness as one of the core principles of the new strategy. The enhanced 3d visibility of the product and the order status will provide the detailed information on the service course. Motosport Limited as the start-up business is to reflect the innovative approach and thus to combine the latest advancements. Therefore, the radio frequency identification or RFID represents the ‘smart tag’ technology, enhancing the tracing function. The system of the codes and chips have the option of being built-in the vehicle part as the company’s distinctive feature (Zwilling, 2012). The automated data transmission optimizes the cycle through omitting the additional scanning. Basically, the elimination of the human factor from the Motosport warehouse operations entails the respective optimization of the human resources and the associated costs, which in its turn leads to increased value. Motosport information system is sure to enhance the inventory area, and the bar-code technology defines the certain manner of transportation and packaging.

Human Resources

The elaboration and introduction of the information systems demand the shifts within the staff, as the technological approach implies certain flattening of the organizational structure. The IT framework requires the habitual team, including the system administrators and analysts, business analysts and programmers (Jasedlak.com, 2016). The software designer’s task cannot be overestimated, as the easiness, convenience in the context of warehouse staff and attractiveness from the customer perspective are extremely important.

The information system introduction involves the new allocation of the efforts and resources, therefore, the new organizational culture implies more responsibility and at the same time certain amount of flexibility, as automatically calculated schedules are based on the previous records. Due to flattened hierarchy, the organizational structure stimulates enhanced communication and decreased tension within the working environment. The tasks and responsibilities are properly allocated between the team, which reduces the possibility of miscomprehension and low motivation (Zwilling, 2012). Furthermore, the system as the substitute for the cumbersome paperwork eliminates the chance of the work duplication. Thus, the Motorsport information system applied in the warehouse provides the controlling function over the appropriate resource distribution, including procedures, staff, and the required hardware.

The IS Technological Support

The introduced information system apart from its direct mission is to fulfil the critical requirements, reflecting the system effectiveness and appropriateness. The major criteria are related to reliability, training, control and participation variables. Therefore, the involvement of the information system designers into the controlling process increases the maintenance efficiency, owning the proper information. Moreover, the senior management is to execute the controlling over the introduced IS in order to detect the areas of weak or insufficient reliance.

From the HR perspective, the appropriate education and training are to be provided in terms of technical application and ethical dimension. The assessment is to be performed in relation to the IS operator’s role and the degree of information system skills and comprehension.

The information system sustainability can be enabled by means of the total quality measurement, which includes the focus on the client, the involvement of the worker and integrity.

IS Strategy Objectives

The Motorsport information system strategy is aimed at providing the integrative communication and collaboration between all the organizational levels to ensure the healthy working environment, which is an undisputable spine of new business paradigm. The IT approach is targeted at gaining, application and sustainability of user-defined solutions. Database framework applied in Motorsport Limited is missioned to establish the positive brand image and customer loyalty.

The Internet-based business will represent the communication bridge between the company and the customer. Motorsport Limited will enhance the customer feedback on the basis of easy-to-use site interface, therefore, the new approach combines the minimum effort and the 24/7 customer support. Moreover, the increased presence in the social media space is aimed at providing the improved client engagement and exposedness to criticism and comments, which gives the chance of constant development.

Figure 1. The Growth Rates After IS introduction