Hangout Plaza Company Profile - Essay Example

? Create a Company Profile (B) Hangout Plaza is a newly developed fast food organization based in Dubai. The organization will provide high quality and differentiated fast food items to the target customers. The product line of the organization includes burgers, sandwiches, wraps, salads, hot & cold coffee, fruit juices, low calorie carbonated soft drinks, ice creams and French fries. The organization will focus on high quality customer service in order to gain potential competitive advantages and develop strong customer base. The organization will try to target busy office goers, college students and children as major target customers. The management of the organization will try to source quality product resources from reliable and efficient suppliers to maintain the high quality of the mentioned high quality products. The management of the organization will try to provide free home delivery service for the placed orders by the customers who used to stay within the distance of 4 kilometers from the outlets. High product quality and efficient customer service are the major corporate objectives of Hangout Plaza. The organization will try to recruit skilled and efficient employees in order to enhance effective business performance and significant customer service management process. Hangout Plaza will try to maintain environmental sustainability by ensuring water recycling and zero solid waste. Value added services and high quality fast food products for the customers, employee engagement in strategic decision making process and environmental sustainability are the major business themes of Hangout Plaza in Dubai. (C) Hangout Plaza is a small family owned Local fast food organization in the United Arab Emirates headquartered in Dubai. It is true that the business environment in UAE is becoming highly potential as the several multinational and local organizations are trying to target the Dubai market due to several favorable external environmental factors. In addition to this, demand for high quality fast food items is significantly increasing among the people of Dubai. Hangout Plaza will try to meet the recent market demand and needs of target customers by ensuring effective quality of fast food products and high quality customer service. The organization is small family owned domestic firm. The organization will incorporate different operational management strategy. Despite the family owned structure, the top management of the organization will incorporate decentralized decision making process in which the thoughts, views and opinions of the employees that will be considered that can enhance strategy development and decision making process. On the other hand, the organization will try to focus on effective employee motivation in order to enhance the business performance of the organization. The entrepreneur of the organization will try to adopt and implement horizontal organizational structure as the organization is a small family owned enterprise (Khanka, 2007). This horizontal organizational structure will help Hangout Plaza to enhance the communication process between the employees and top level management. It is quite important for the organization to focus on effective human resource management practices as the business environment in Dubai is becoming highly competitive due to presence of several multination leading fast food chains. (D) It is highly important for Hangout Plaza to develop an effective recruitment plan to sustain the proposed and developed size of the organization. The recruitment plan includes several elements that are provided below. (i) It is highly important for Hangout Plaza to consider several important elements in developing a recruitment plan. Elements like employee turnover, new business development, effective workplace environment and culture, and external outcomes can be considered as the important to consider in developing recruitment plan. Employee turnover need to be considered as one of the important element in the decision making process. High employee turnover can create huge conflict within the workplace environment. In addition to this, it can affect the business performance of the organization. Therefore, it is highly important to recruit encouraged, skilled and appropriate employees for a job post who can justify the job role. It will automatically reduce the possibilities of high employee turnover. In addition to this, this consideration in the recruitment process will help the organization to retain its skilled and effective employees. It is true that the organization is starting up new business. Therefore, the management of the organization should try to recruit employees who have appropriate qualification background. In addition to this, the management of the organization should try to define job role to each and every applicant before starting up the recruitment process. It is important for hangout Plaza to look for employees who have at least two years of industry experience. It is important for the organization as it is the newly developed organization. In addition to this, the organization should try to look for energetic employees who have the eagerness to grow in their professional career. Organizational culture and effective workplace environment need to be considered by the management of the organization in the recruitment process. The recruitment professional should try to communicate clearly with the employees about the work culture of the organization. This aspect will help the organization to give a clear view about the work culture and workplace environment to the applicants so that the applicants can develop a positive perception and mindset about the workplace culture of hangout Plaza. This aspect will help the organization in post recruitment era. It will help the organization to retain the employees for a longer period of time (Deb, 2009). The management of Hangout Plaza should try to consider the performance management and workplace performance in developing recruitment plan. It is true that effective performance management and significant workplace performance can help the organization to ensure effective external outcome. The recruitment professional should try to recruit efficient and skilled employees. Appropriate test and selection process is required to integrate in the developed recruitment plan in order to enhance profitable business performance. These are the major elements that need to be considered and integrated in the recruitment plan in order to develop a skilled and effective workplace environment. (ii) This part of the essay will discuss about three job posts in the newly developed Hangout Plaza. These are Chef, accountant and operation manager. The organization will recruit three chefs, two accountant executives and one operation manager who will try to maintain all the internal and external operation activities of the organization. (1) Sourcing Process First of all, the organization will approach to several job consultancies in order to recruit efficient and skilled employees. The entrepreneur and top management executive of the organization should try to develop an effective workplace and strong basic pitch for the employees that need to be published in the advertisement on several mediums. The management should develop a strong and wide-ranged network in order to source the skilled employees. The organization should try to visit local hospitality or hotel management business schools to get effective and skilled chefs. On the other hand, effective relationship with leading consultancies will help the organization to gain experienced and knowledgeable chefs. The management of the organization should try to make effective relationship with the industry players. It will help the organization to source efficient, flexible and skilled operation manager. Accounting can be considered as one of the major department of an organization. The organization should try to recruit accounts executives through the college campus recruitment activities. In addition to this, strong relationship with the local consultancies can help the organization to source skilled accounts executives from local area. (2) Recruitment Process Hangout Plaza is a small family owned firm. Therefore, it is quite general that the organization will continue its business operation with small hierarchical structure and limited workforce. First of all, it is highly important for the management of Hangout Plaza to define the job role quite clearly. It will help the applicants to submit their resume and apply for jobs with a positive mindset and strong positive perception. On the other hand, the recruiters should offer a strong and motivational orientation peach to all the applicants in order to motivate the employees to focus on the job opportunity that will be provided by hangout Plaza. Selection of appropriate bio-data or resume is the example of expertise of the recruiters. The recruiter should know about the right people for an appropriate job role (Brown, 2011). Despite that selection of the resume of the applicants, it is important for the management of the Hangout Plaza to organize a practical test for the chefs. In addition to this, the organization should try to take an online or an offline test from the intended accountants and operation managers. Lastly, the management of the organization needs to develop a strong network within the industry in order to source more effective and skilled employees in case several issue like employee turnover or employee termination. (3) Job Analysis It is quite important for the organization to ensure effective and efficient job analysis as the organization is the newcomer to the competitive UAE fast food industry. Knowledge, educational background, experience, personal or professional skills, and responsibility of the team management are the major things to consider in a job analysis. It is highly important for the organization to recruit and select employees for a particular job role based on the educational background of the applicants. In addition to this, the knowledge about job role or job responsibilities and experience of the employees need to be considered in the performance of job analysis. Employees are considered as important assets of an organization. Therefore, the management of the organization should consider the skill and efficiency of the applicants during the recruitment process (Cox, 2010). Last but not the least; it is highly important for the management of Hangout Plaza to have the responsibility to recruit effective and energetic employees who have the desire to grow in professional career. (4) Job Advertisement It is important for the organization to provide a job advertisement in several Medias to source and recruit effective employees according to the demand of the organization. Following table is the proposed job assignment for Hangout Plaza. Job Numbers Experience Chef Three 2-3 years. Accounts Executive Two 1-2 Years. Operation manager One 3-5 Years. It is highly important to mention hob post, number of vacancies and expected experience level of the applicants in a job advertisement. It will help the recruiters to communicate effectively with the applicants. In addition to this, mentioning about desire experience level will help the recruiters to take the interview of the appropriate employees for a particular job role as this process will help the organization to avoid a mass application process which can ultimately affect the entire recruitment process. References Brown, J. (2011). The Complete Guide to Recruitment. London: Kogan Page. Cox, P. (2010). Passing the Recruit Assessment Process. London: Sage. Deb, T. (2009). Managing Human Resource and Industrial Relations. New Delhi: Excel Books. Khanka, S. (2007). Human Resource management. New Delhi: S. Chand Limited. Read More