StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

International Business - Research Paper Example

Cite this document
Summary
Avon calls for foreign market: Avon was founded in the year 1886 and considered to be one of the largest international manufacturers of cosmetics and other beauty care products. Avon focused more on global operations than local operations and implemented marketing strategies with a home country approach…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
International Business
Read Text Preview

Extract of sample "International Business"

Download file to see previous pages

As per Avon's global strategy it is imperative to sell directly to individual consumers and the product's brand names can be changed in accordance with the cultural environment of different countries but the global brand name will be their primary identification. Avon allows every branch or subsidiary to set its own competitive prices in response to their local market conditions and the inter-country transfer of learning, resources and practices. 1. Your reading assignment for this unit describes different marketing orientations.

Discuss the applicability of each to Avon’s international operations. Production, sales, customer, strategic marketing, and social marketing are the most common marketing orientations. Avon uses a mix of customer, strategic marketing and social marketing orientations in its global marketing strategy. Avon is basically a customer oriented company which allows product modifications as per country-specific or customer-specific requirements. As a part of its social marketing campaign to support women, Avon started its social awareness programs like fighting against domestic violence and breast cancer.

Avon also introduced insect-repellent skin creams in South American countries. The company also took an innovative step in its distribution method in China to appropriately implement its strategic marketing orientation. 2. Why is Avon so much more dependent on its foreign operations than on its home (U.S.) operations? The strategy of going global was based on a primary fact that there will be more chances of profitability if you could access more customers. The basic reason of exporting is to increase the profitability of business either to explore new markets or to get rid of local heavy competition.

Avon had both. The selling model developed by Avon that is in accordance with the nature of their products is not much suitable for the women in United States. As a large number of women are engaged in full time jobs, it will be difficult to access them through direct selling model. 3. Discuss socioeconomic and demographic changes that could affect Avon. Avon has a specific sales model that is line with its business model and the nature of products it is selling. However in order to make the business profitable, it is necessary to understand the socioeconomic and demographic trends of the country.

In United States, the availability of women is a major issue. Avon needs part time sales force to implement its sales model effectively with a low labor cost. The unavailability of women affects the volume of sales because there will be fewer candidates willing to take the part time sales representative job and also there will be fewer women to meet those representatives to buy the products. 4. How might a global recession, such as the one that began in 2008, impact Avon’s operations? Going global is a risky decision as the economic recession can affect the profitability of a global company more than a local company.

Some portion of operating cost of global operations is fixed in nature and can not be avoided like legal formalities of each country. Global recession also affects the purchasing power of customers and they are now more focused on the usability of the products they purchased. In this situation, companies are focusing on modifying their business strategies to deliver products with more functions with an economic price in order to satisfy the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International Business Research Paper Example | Topics and Well Written Essays - 1000 words - 2”, n.d.)
Retrieved de https://studentshare.org/family-consumer-science/1415989-international-business
(International Business Research Paper Example | Topics and Well Written Essays - 1000 Words - 2)
https://studentshare.org/family-consumer-science/1415989-international-business.
“International Business Research Paper Example | Topics and Well Written Essays - 1000 Words - 2”, n.d. https://studentshare.org/family-consumer-science/1415989-international-business.
  • Cited: 0 times

CHECK THESE SAMPLES OF International Business

International business management

The paper operates mainly based on research question which can be stated as follows: What are the similarities and differences in the corporate social responsibility issues that have to be taken into consideration by an International Business compared with a domestic business?... An International Business may lose the business opportunity in the host country, if it fails to understand the local environment, behavior, attitudes and various other cultural factors....
12 Pages (3000 words) Assignment

International Business Management

International Business management Country Analysis: Australia By _____________________ 21st January 2011 Executive Summary As the global economy continues to develop, managers need to learn the process of working and operating business in international arena in the same way as they do in their own backyard (Lane et al, 2005).... hellip; International Business as a field of study and practice encompasses that public and private business activity affecting the persons or institutions of more than one national state, territory or colony....
16 Pages (4000 words) Research Paper

International Business In Google

This study tries to explore the way in which Google handles its International Business operations in Asia, specifically India.... While the International Business has opened up many new avenues for the organizations, it also brought several challenges and one of them is the culture.... In International Business parlance, culture can be defined as a set of values, believes, norms as well as behaviors that are characteristic of a particular geographical location....
11 Pages (2750 words) Case Study

International Business Environment

The paper emphasizes the more firms are participating in International Business as suppliers, producers, distributors, or marketers.... hellip; The International Business environment offers great opportunities for business growth as well as significant challenges.... Organizations whose business activities extend the national boundaries are called International Business organizations.... As organizations expand to International Business, the number of stakeholders and their obligations increases substantially....
10 Pages (2500 words) Term Paper

European and international business

Globalization has accelerated in recent years,a development that have significant implications for the regulation and governance of International Business,trade and investment.... International Business implies no fundamental shift in the underlying principles of trading or business functions but simply more cross – border transactions… In simpler terms it includes all commercial transactions – private and governmental – between two or more countries....
8 Pages (2000 words) Essay

International Business Issues

The author of the essay "International Business Issues" accentuates that Globalization involves crossing border transactions of resources, goods, and services between nations.... This has increased links among countries, especially in the fields of politics, culture, and economics....
1 Pages (250 words) Essay

International Business Environment

The researcher of this essay focuses on the discussion of International Business environment.... The author of the research essay "International Business Environment " analyses cheap asian economies and concludes that in a nutshell, the company can plan to expand its business on the Indian soil, as the opportunities are way stronger than the challenges there.... hellip; The author analyses the world business trends.... Industries are motivated and also forced sometimes by the internal and external market environment, to expand their business globally to sustain their economic growth and reputation....
14 Pages (3500 words) Assignment

International Business: Shareholder Value

An essay "International Business: Shareholder Value" outlines that shareholder value is a concept used in business to imply the value that a shareholder enjoys by having a certain number of shares in a company.... hellip; Shareholder value can be termed as the driving force of all International Business that is successful in the 21st century.... Arguably, therefore, shareholder value plays a critical role as it contributes significantly to the management of the company hence promoting International Business....
4 Pages (1000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us