And that worked just right for the good of the company (Mobley and Humpreys 2006). The OptiMotors believe that their business clients get to enjoy the sights at the strip club and in return they also benefit by being accorded a business contract. They see it as morally right because many people in the society get to benefit (Mayer et al. 2012). The CEO of OptiMotors Bob Carlton is also faced with another dilemma of transparency. When the Kinan Motors signed a multi-million dollar contract with OptiMotors Industries, in reporting the good news to the company staff Bob was to either tell the truth about what they did in order to get the contract with Kinan Motors or lie.
He in fact chose the latter, he lied that acquiring the deal just came down to the hard work and the quality of their products and services (Mobley and Humpreys 2006). Bob chose not to be transparent in his reporting on how the sale was made to Kinan Motors. April is one of the OptiMotors employees who is part of the sales team. In the case study, she also encounters an ethical dilemma in which the head of the sales team required her to go even into doing the unthinkable in order to nub the big fish into the business fold of OptiMotors Industries.
Galen the head of the sales department recommended to April that in order to land the big accounts she needs to give such account holders more exciting staff. But April looked the other way round and decided that she will not give up her moral ethics in order to get clients doing business with OptiMotors. Contrary to what April did, Joan Warren decided to agree to the perspective of getting clients to do business with OptiMotors at whatever cost even agreeing to accompanying the potential clientele to the Red Ruby strip club.
But the experience she had in the strip club made her to quit (Mobley and Humpreys 2006). Bob Carlton is also based with another dilemma whether to clean house by letting Galen go because he was the one who introduced the strip club idea of tying customers but then he played a role by supporting the same idea. Joan Warren is also at a cross roads whether to sue the company for the experience it put her through or to just let it go. 2. Compare and contrast the utilitarian, libertarian, deontological and virtue ethics perspectives on the dilemma(s) In this case study the various ethics perspectives that are utilitarian, libertarian, deontological and virtue emerge.
Utilitarian perspective also known as the greatest happiness principle sees actions to be morally right if they enhance happiness and wrong if they promote unhappiness. In this case the moral value of an action is ascertained by its usefulness (Schuman 2001). In this case study that is evident where Galen takes potential customers to strip clubs in order for them to sign business deals with OptiMotors. In this perspective the act of taking people from Kinan Motors and Blain Racing to the strip club is seen to be right because at the end of the day it proved worth because these people signed contracts with OptiMotors.
They focussed on the results not on the means of achieving those results (Schuman 2001). On the other hand the deontological ethical perspective developed by Immanuel Kant which is also referred to as the duty or obligation perspective has a contrary opinion to that of utilitarian perspective on what constitutes an ethical action. Whereas utilitarian judges an action to be ethical on the good it produces to society with no regard to the means of achieving that good, deontology looks at the intention of the action as making it right ethically and not the results of the action (Bowie 2002).
This perspective is inclined to making a decision to act because it is the right thing to do but not because of the usefulness of the action (Alder etal. 2008). The actions must be morally right in themselves and not just a means of getting to a good end (Pick 2015). In this case study April decides to use this approach in making her decision of not giving in to potential customers’ needs of exciting stuff in order for them to do business with OptiMotors.
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