Analyse and assess BHP Billiton website, http://bhpbilliton.com/bb/home.jsp - Essay Example

5. To provide reports and publication of the company. 6. To provide warnings to the users of the website about some of latest frauds being circulated within the Company. In short, the website can be considered as the marketing tool which attracts new customers. Business portal gives the customers of the company an opportunity to view the reports published by the Company. Website also assists people regarding the quoted price of the Company. PAIBOC ANALYSIS PAIBOC is acronym of Purpose, Audience, Information, Benefits, Objectives and Context.

Below you will be able to find the analysis of BHP Billton website. This analysis is made on the basis and criteria as mentioned above. What is the purpose of BHP Billton Website The main purpose of the website is to provide suppliers of the Company with an opportunity to get the latest updates about what is happening in the company. Business portal of the Company is often used as an opportunity to communicate with employees of the Company. The site is important in the case employees are facing a particular problem.

Also, the site gives an opportunity for visitors to learn about the latest happenings in the Company. The website also provides opportunity to convert its visitors into probable customers. This is done with the help of online quotation form. Online form is used to help visitors to get price information about a whole list of products. The customer can contact the Company with this form. A representative of the company will contact this customer and will negotiate the best and most suitable price.

Other purpose of the website is to provide new candidates an opportunity to apply for a vacant position in the company. Site also serves as the best recruiting agent for the company. With the help of the site the Company is able to make a continuous search of new workers. Website also helps a company to find the best candidates who will be able to fill in the position. Another purpose of this website is to provide an opportunity for the existing shareholders to review the financial position of the Company.

This objective can be reached by downloading the latest financial statements available on the website of the company. The latest quotes are being offered from different stock exchanges where the Company is listed. Who is target Audience of the website Website has different target audiences which range from Small Business to Large Multinational Business. Large Multinational Business usually gets employees with the help of a good recruiting agent. Second target audience of the website is the jobseekers who want to pursue a good career.

Third target audience of the Website is the owner of the Company i.e. and shareholders of the company who want to review the financial position of the Company. The website offers visitors of this category an opportunity to view the latest quotations from different stock exchanges where the company is listed. The site also provides people with a big archive of financial statements starting from the latest. What information is included in the website As website is acting as a primary source of data warehouse for its customers.

The website contains a list of services being offered and a list of clients with which Company is working. The quotation request form acts as a bridge to fill the gap between the prospective customers and BHP Billton.