StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

US Airways Group - Going Global - Essay Example

Cite this document
Summary
US Airways operates in an industry that is tailored made to transfer the service the firm offers from the domestic to the global market. The company offers air travel services to different destinations in the United States.The company has decided to penetrate other marketplaces…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.7% of users find it useful
US Airways Group - Going Global
Read Text Preview

Extract of sample "US Airways Group - Going Global"

US Airways operates in an industry that is tailored made to transfer the service the firm offers from the domestic to the global market. The companyoffers air travel services to different destinations in the United States. The company has decided to penetrate other marketplaces. In order to transfer the operation to the global marketplace the company simply has to create new routes in a foreign market. The EU has been identified as the perfect expansion marketplace for the company to enter. A characteristic that can help US Airways obtain customers in a global market is by offering top quality customer service.

In the airline industry price is no longer the top differentiating factor among airlines. Companies that are able to satisfy the needs of the customer by offering better service are able to achieve higher customer retention rates. The barriers of entry in the airline industry are high. One of the top barriers of entry is capital. Companies need to have a lot of money to invest in airplanes and a large staff of employees to run the airport operations, customer service, sales, maintenance, and air crew personnel.

US Airways is in an advantageous position over a company starting out because the firm already has a presence in the airline industry. For instance if the company wanted to continue its path towards penetrating the EU marketplace the company can transfer its knowledge of the US industry to the EU global expansion plans. Another barrier of entry for a company in this industry that wants to enter into a new marketplace is the cultural factor. It takes a lot of time and effort to learn about the culture of a new country.

This element can only be mastered by the learning curve which takes time. The learning curve can be defined as graphical representation that depicts the rate of learning of a person, group of people, or organization (Answers, 2011). A third barrier of entry for US Airways or any other company that seeks to establish an air transport operation in a foreign location is finding specialized talent for key jobs such as aircraft pilots and aviation engineers. Technology is a factor that affects US Airways in its operations.

Technology has impacted the airline industry in regards to the security measures that are implemented at airports. Airport security crews are now using full-body scans to detect firearms, drugs, or other illegal substances that might be carried by a passenger through the airport (Jaunted, 2010). A technological advance that has helped airline companies such as US Airways reduce their operation costs, while at the same time increasing its customer reach is the internet. The internet is now being used by all major airline companies as the primary technological tool to sell the air travel tickets.

The airline industry faces regulatory challenges due to the high emissions airplanes generate. Technological advances in the manufacturing of airplanes have greatly reduced the emission airplanes released into the air. For instance the Airbus 380 releases 17% less CO2 than any other major commercial airplane (Greenaironline, 2010). References Answers.com (2011). Learning Curve. Retrieved May 28, 2011 from http://www.answers.com/topic/experience-curve-effects Greenaironline.com (2010). New fuel and emission savings procedure for A380 superjumbo departures from Heathrow.

Retrieved May 28, 2011 from http://www.greenaironline.com/news.php?viewStory=776 Jaunted.com (2010). Full-Body Scanners 101: How Naked Is Full-Body Scan Naked? Retrieved May 28, 2011 from http://www.jaunted.com/story/2010/1/6/165831/7563/travel/Full-Body+Scanners+101%3A+How+Naked+Is+Full-Body+Scan+Naked%3F

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“US Airways Group - Going Global Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.org/engineering-and-construction/1423622-us-airways-group-going-global
(US Airways Group - Going Global Essay Example | Topics and Well Written Essays - 250 Words)
https://studentshare.org/engineering-and-construction/1423622-us-airways-group-going-global.
“US Airways Group - Going Global Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/engineering-and-construction/1423622-us-airways-group-going-global.
  • Cited: 0 times

CHECK THESE SAMPLES OF US Airways Group - Going Global

US Airways Group - Sociocultural

When looking at us airways group, it can be seen that there are several sociocultural aspects which relate to business.... When looking at us airways group, it can be seen that there are several sociocultural aspects which relate to business.... For the us airways group to meet both mindsets, there is the need to create and organize leadership values from managers while working with team efforts in the internal organization.... When looking at the corporate structure of us airways group, it can be seen that the power tolerance is first defined, specifically because of the hierarchy used for stakeholders, CEOs and others who are noted as the primary caretakers of the company....
3 Pages (750 words) Essay

US Airways Group - Putting It All Together

hellip; us airways group - Putting It All Together The level of competition in the domestic airline market is very stiff therefore the level of customer satisfaction and the quality of customer service provided becomes one of the most important factors for a successful airline.... airways group is currently the fourth largest commercial airline in market share currently in the domestic market.... Airways needs to address its quality of service in order to increase its market share in the domestic market as well as successfully entering into the global airline market....
5 Pages (1250 words) Essay

Qatar Airways: Management of International Competition

Qatar Airways have been rapidly facing the problem of competition on the global context along with the increase of the number of airlines entering into the market.... Later, with the rise in demand for the air journey between the routes, it decided to discard the idea of operating within the nation and implement a newer business model of being a global carrier in the airlines industry (Qatarhandball, 2013).... Qatar Airways had a raise of 30% customers after its expansion of business as a global carrier across the world....
12 Pages (3000 words) Term Paper

Using of Internet Technologies by the Organization towards Furthering its E-business in Qatar Airways

Qatar airways has introduced Oracle e-business Suite and revenue management systems to reduce its overheads and also accurately target the potential class of fliers.... The website of Qatar airways has achieved this target quite admirably.... Qatar airways has become a deft player in the business-to-business marketplace by judiciously applying the strengths of internet in collecting, collating and analysing information related to tour and conference fliers and travel agents....
12 Pages (3000 words) Essay

US Airways

The SWOT analysis of the us airways is presented to demonstrate the impact of these challenges.... The us airways is a merger of two players in the US airline industry since 2005 yet some of the challenges that characterize the market continue to pose operation threats to the firm.... Among the major challenges that the industry is faced with are those highlighted above the namely competition and global market performance volatility.... In this report, the US Airlines group is visited in a perspective that highlights its challenges as posed by the industry, in order for the discussion of possible management decision making to deal with them....
12 Pages (3000 words) Research Paper

Business Formation and Purpose of British Airways

Soon after its privatization in 1987, the company acquired British Caledonian in the same year, Dan-Air in 1992, and British Midland International in 2012 so as to promote its global expansion.... On 21st January 2011, BA merged with Iberia to form the International Airlines group (IAG), which is the parent company of BA.... IAG is the third largest airline group in the world and the second-largest in Europe by annual revenues.... The author describes and analyzes British airways company, the flag carrier airline service of the United Kingdom which is the largest one in the UK airline industry in terms of international destinations and fleet size....
4 Pages (1000 words) Case Study

British Airways and Emirates Group: Financial Comparisons for 2009-2013

The company's mission was to become a pioneer in global airways and to achieve this target British Airlines has focused on making alliances with carefully selected companies (Rao & Krishna, 2004, p.... This research paper describes financial comparisons of British Airways and Emirates group for 2009-2013.... This paper outlines features of British Airlines and the Emirates group, profitability ratios, liquidity ratios, gearing ratio, debts....
16 Pages (4000 words) Research Paper

Qatar Airways Management Strategy

Management strategies help to identify new opportunities for growth, like the merger between the American Airlines and us airways which provides an exciting opportunity for further growth American Airlines and us airways provides an exciting opportunity for further growth American Airlines and us airways provides an exciting opportunity for further growth and connecting of customers to North America.... Qatar strategic plan… The appointment of charismatic leaders that have employed an open and transparent style has led to the success of the airline in implementing its strategies due to the productive atmosphere when other sides This has led to many of its global achievements and awards....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us