StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

NBC Internet TV - Assignment Example

Cite this document
Summary
NBC Internet TV Technology, which has been in the commercialization phase since 1995 (Laudon & Traver, 2012), has extended into television at such a phenomenal rate that big conglomerates are now worried that smaller Internet broadcasters will infringe upon what is believed to be business owned revenue…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
NBC Internet TV
Read Text Preview

Extract of sample "NBC Internet TV"

Download file to see previous pages

The Federal Communications Commission (FCC) has blocked active online streaming sites with temporary restraining orders, saying permission is not granted to broadcast without paying copyright fees. Some companies agree that the FCC needs to “clearly define what an online video distributor is” and post clear and concise rules that consider all stakeholders for this new type of broadcasting across the Internet (Kang, 2010). In order for NBC to be a competitive force in the Internet TV arena, they must offer connection to all forms of Internet technology that is being used regularly.

NBC is interested in continuing to broadcast news, shows, and other programs on the Internet TV, claiming the ability to reach a much larger audience than regular TV. Opposition to NBC’s close-circuit broadcasts believe that anyone who owns a television capable of connecting to the Internet should have access to everything the Web has to offer (Kang, 2010). Reports that detail the networks that currently block viewing privileges of web-based programs to some Internet TV subscribers has some interested parties upset.

The idea that big conglomerates can oust smaller organizations before they even have a chance to be successful is unfair monopolization of the industry, according to business attorneys for the opposition (Kang, 2010). The ability to reach a larger audience by broadcasting across Internet TV allows NBC to increase revenue through increased ad sales and other vendor payments that would otherwise be invalid, were it not for global inclusion. The threat of having to share content provided by NBC to other Internet TV users could hamper the revenue collected by NBC.

Companies and trade firms involved in Internet TV would like to see FCC rules and regulation maintain “the integrity of the pay stream” that has been established (Kang, 2010). The Nielson ratings and demographic coverage supply the data used by television stations to sell future advertisements. Tapping into the Internet TV market allows data statistics to increase, thus revenue to potentially increase for NBC (Robertson, 2012). The success or failure of putting NBC on Internet TV may very likely be attributed to the conditions the FCC puts on this and other television stations wanting to broadcast across the globe.

The ability for NBC to compete in the Internet TV arena will include their willingness to do what it takes to maintain the seamless Internet connectivity desired by those loyal customers who will continue to support NBC. Rogers Internet TV Rogers On Demand Online, one of the three largest broadcasting networks in Canada, changed their name to Rogers Anyplace TV (RogersKaili, 2012) to incorporate the idea that viewing of programming can happen anywhere or anytime. Rogers has opened the access of Internet TV in Canada to personal computers, smartphones, tablets, and the Xbox360 (Suppa, 2010) giving viewers more options of scheduling and availability of programs.

The Internet TV options in Canada are expanding due to Rogers efforts to open up alternative ways for customers to continuously stream programs into busy schedules. The offering of “play-shifting, time-shifting, micro-transactional, and high definition content delivery” (Suppa, 2010) have made Rogers the first company to expand this extensively into Internet TV. The idea behind the name is that the more options a customer has to

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“NBC Internet TV Assignment Example | Topics and Well Written Essays - 1000 words”, n.d.)
NBC Internet TV Assignment Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/e-commerce/1451384-assignment-one-internet-tv
(NBC Internet TV Assignment Example | Topics and Well Written Essays - 1000 Words)
NBC Internet TV Assignment Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/e-commerce/1451384-assignment-one-internet-tv.
“NBC Internet TV Assignment Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/e-commerce/1451384-assignment-one-internet-tv.
  • Cited: 0 times

CHECK THESE SAMPLES OF NBC Internet TV

Internet and TV Industry

internet tv Name University internet tv The traditional TV industry which consists of cable firms, broadcasters and networks are currently where the print media was 10 years ago.... For this purpose, the following paragraphs will list down a proposed action plan for a few case companies including NBC, Rogers, Bell Canada and Sony with the emergence of internet tv.... (Fisher, 2007) As part of the action plan it has been suggested that NBC international should continue selling news and entertainment content to the TV and cable companies until the internet tv industry becomes mature....
4 Pages (1000 words) Assignment

National Broadcasting Company

internet tv internet tv NBC NBC or National Broadcasting Company is a US based commercial broadcasting television network.... Hence, it is recommendable for the organization to transform its operations from traditional mode to internet tv so as to successfully confront with its major competitors like CBS.... Although NBC currently offers internet tv services, they are not much effective in inviting viewers' attention.... By designing potential online business models between NBC and internet providers, the company (NBC) can attain notable achievements in the internet tv sector....
4 Pages (1000 words) Assignment

The Traditional Media Industries in Transition

The major competing media sectors include newspaper publishers, radio, and tv broadcast, film, and video industries (Miralles, 2009).... This is because traditional television companies like NBC used to depend heavily on tv advertising as a source of revenue (von Rimscha, 2007).... Nevertheless, with the emergence of DVR kit, a majority of DVR users are skipping tv commercials.... The reduction in the number of commercial viewers is thus reducing the value of tv commercials thereby reducing revenue....
5 Pages (1250 words) Essay

Analysis of United States based television networks that service the U.S. Hispanic market

ConSentido tv: It is also a popular television network, newspaper and radio service that covers Hispanic audiences especially reside in North Texas.... According to Selig Center for Economic Growth, the Hispanic Americans have control over $1 trillion in a year as far as buying power of the people in United States is concerned....
29 Pages (7250 words) Research Paper

Changes in Network Structure and Ownership of US Broadcast Television

Before the year 2006 television companies profited almost entirely from producing, distributing and selling tv content.... However this trend had changed with the intrusion of online stores and a variety of digital platforms with which the tv media had to compete.... But with the advent of internet the situation stated drifting and the advertising revenues started declining "Faced with competition from an array of digital competitors, which produce content of their own and sometimes even carry network programming, tv companies have seen their revenues shrink, along with the confidence of traditional Wall Street investors"....
5 Pages (1250 words) Essay

Reality Television

In addition, hundreds of reality tv websites are devoted to keeping viewers informed about a different range of tv programmes related to merchandise, news, and fan activities1.... ver since tv gained popularity, it is the fore-runner among media development giving the real-time account of happenings in the world.... here are lots of controversies regarding reality tv about being real.... In spite of these many obstacles, reality tv business in expanding daily and gaining more and more popularity....
21 Pages (5250 words) Dissertation

Women of TV Broadcast Journalism in the UK versus the US

This topic The Stereotypical Portrayal amongst Women of tv Broadcast Journalism in the UK versus the US has been studied from a broad perspective in context of the increasing role and participation of women in all spheres of the broadcasting industry, apart from emerging feminist theories.... tv broadcasting journalism is an entertaining and wide medium used for the visual persuasion of ideas backing current events and their consequences.... This paper highlights that for every ABC, CBS and nbc affiliate that does local news – which is quite a sizable figure, there is a great majority of independent stations that do not follow suit....
13 Pages (3250 words) Dissertation

Reality Television

In addition, hundreds of reality tv websites are devoted to keeping viewers informed about a different range of tv programmes related merchandise, news, and fan activities1.... ver since tv gained popularity, it is the fore-runner among media development giving a real-time account of happenings in the world.... here are lots of controversies regarding reality tv about being real.... In spite of these many obstacles, reality tv business in expanding daily and gaining more and more popularity....
16 Pages (4000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us