StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Qantas Company: Market Analysis - Essay Example

Cite this document
Summary
The paper "Qantas Company: Market Analysis" is a wonderful example of a business essay. The airline industry is a sensitive industry in the transport service. This is because there are various individuals ranging from business persons to professionals who seek to use air transport in the course of their busy schedules while attempting to meet their goals in their businesses…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful

Extract of sample "Qantas Company: Market Analysis"

The paper "Qantas Company: Market Analysis" is a wonderful example of a business essay. 
The airline industry is a sensitive industry in the transport service. This is because there are various individuals ranging from business persons to professionals who seek to use air transport in the course of their busy schedules while attempting to meet their goals in their businesses. Moreover, there are many airline industries that can offer services. The cutting edge has to be achieved in the type of internal services that the company provides to its clients. The in-flight menu forms part of the services that can guarantee an airline company the cutting edge over the other companies.

Nature of the market

The trend in the market indicates selection of flight services with respect to the in-flight menus that are onboard. Selection of the type of meals is influenced by demography. The demographic profile such as gender, age and country of origin influence the choice of food by the passengers. Subsequently, it influences the satisfaction that the passengers will get from the company. In coming up with the new in-flight meals to heart foundation tick of approval meals, Qantas targets to effectively serve its specialist markets in Q catering and Qantas Holidays (InvestSmart, 2013). Therefore, individuals who are flying out on holiday will be the ultimate target since they have to get a meal that will make them feel in the holiday mood already.

Suppliers

Various suppliers will come into play. They will be the suppliers of in-flight catering services such as Airport-Suppliers and OFT. Outsourcing of the service guarantees proper service since the competition to provide the service demands quality (Zahari et a,l, 2011). In a research conducted by Zahari et al (2011), passengers stated that delicious meals onboard the flight was irresistible by them. This indicates that in the near future, foods shall be the main consideration to the airline company to be selected after the time factor.     

Competition

Lundren and Wall (2013) state that airline carriers are looking to dish up foodie menus that will demonstrate the golden age of travelling by air. They are therefore using food as a means of reaching out to more clients and getting more revenue. Qantas faces stiff competition from Tiger Airways and Virgin Blue. The companies strive to provide in-flight menus as part of the flight service package. In an article by Maina (2012), it was stated that it is the small rations of food that are served in plastic cutlery and tubs that have become handy to most airline passengers. It is the duty of in-flight catering firms to provide the best of menus to the tired airborne passengers.

PEST Analysis of the market

Political

The political environment in Australia is stable and this will facilitate the success of any business. The regulations set do not pose major any threats to the business. In fact, it allows for competitiveness in the market and this means that outsourcing of the in-flight menu services will not face any political challenge.

Economic

Australia is a big and rich player in the region. The people in the country have the ability to travel often and this implies that they will promote the airline industry through their many trips on holidays and through their consideration of what is the best offer of the in-flight menu.

Social (potential customers)

In Australia, the social profile of people is broad because there are many migrants as well as the locals. Together with their holidaying habits, the people will contribute to the Qantas Company when on their trips. Further, they have a nice habit of selecting the types of meals they want. For instance, seafood is widely liked by Australians. They also like foods like pasta, pastries, vegetables and fresh fruits. Since Qantas provides full service on local and global air transport, it will also consider the needs of other non-local travellers. Most travellers are professionals and this implies that the foods shall be varied. Even so, foods like Mediterranean cuisine, Thai curries and fried rice shall dominate the menu so as to let the passengers explore the meals.  

Technological

Technology will play a part in the preparation of the meal. Advanced food technology shall be used in ensuring safe and quality meals for passengers.  

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Qantas Company: Market Analysis Essay Example | Topics and Well Written Essays - 500 words, n.d.)
Qantas Company: Market Analysis Essay Example | Topics and Well Written Essays - 500 words. https://studentshare.org/business/2088164-qantas-company-market-analysis
(Qantas Company: Market Analysis Essay Example | Topics and Well Written Essays - 500 Words)
Qantas Company: Market Analysis Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/2088164-qantas-company-market-analysis.
“Qantas Company: Market Analysis Essay Example | Topics and Well Written Essays - 500 Words”. https://studentshare.org/business/2088164-qantas-company-market-analysis.
  • Cited: 0 times

CHECK THESE SAMPLES OF Qantas Company: Market Analysis

Problem Solving in Accounting Principal

number of employees, sales revenue, number of stores, total assets, market capitalisation, etcA.... Its market capitalization is $7billion.... Qantas is an Australian Airliner company.... The company is one of the long distance airlines in the world.... To ensure the maintenance of the reputation of the leading airlines in the world, the company invested on Airbus 380, Boeing 787, Air bus 330-200, Boeing 737-800, Bombardier Q400, Boeing 717-200....
14 Pages (3500 words) Math Problem

Effective Leadership

This will later be followed by an analysis of how the organization is actually managed and note the differences that exist form the theoretical expectations.... In regard to this, with the aim of raising the market share by about ten percent over a given period of time, more guidance ought to be offered on how to achieve that.... Based on the fact that the company deals with a great number of customers creativity seems to be a core value that they should uphold....
7 Pages (1750 words) Literature review

Ratio Analysis for Qantas and Virgin Companies

qantas company Virgin Company 2009 debt to equity ratio=Total liabilities÷ total equity 14,284.... qantas company Virgin Company 2009 Debt Ratio = Total liabilities ÷ Total assets 14,284 ÷ 20,049 = 0.... qantas company Virgin Company 2009 Equity ratio= total Equity ÷ total assets 5,765.... 3 The qantas company has a higher equity ratio in its trend and this shows that it is at risk of because it reveals that most of its earnings are used as interests (Vit A 2010)....
6 Pages (1500 words) Case Study

Making The Following Calculations

Daily prices, mean, variance, and standard deviationThe analysis was conducted after accessing sample of daily stock prices of QAN from the Morningstar for a period of one year ending 18th October 2016.... In the domestic market, Qantas Airlines Limited controls more than 62% of the domestic market.... QAN had a market capitalization of AUD$8,435 billion as of the year 2015.... company overviewAccording to Qantas Airlines Limited (2014), Qantas started its business in 1920 in Queensland....
5 Pages (1250 words) Coursework

Book Cafe - Market Analysis

… The paper "Book Cafe - market analysis" is a good example of a marketing case study.... The paper "Book Cafe - market analysis" is a good example of a marketing case study.... market analysis The target market of the J.... The idea of Book Cafe is based on a market need of students and individuals looking for a library facility.... The idea of Book Cafe is based on a market need of students and individuals looking for a library facility....
10 Pages (2500 words) Case Study

Marketing Analysis of Disney World Magic Kingdom

… The paper 'Marketing analysis of Disney World Magic Kingdom " is a good example of a marketing case study.... The paper 'Marketing analysis of Disney World Magic Kingdom " is a good example of a marketing case study.... This paper is based on the marketing analysis of Disney World Magic Kingdom.... Furthermore, articles have been written regarding the topic and have shown that every 3 Florida-based parks which have been incorporated in this analysis belong to the top ten tourist attractions within the United States (Amusement Parks and Arcades, 2011)....
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us