Electronic Mexico Business Process - Case Study Example

Electronic Business Process Student’s Name Subject Professor University/Institution Location Date Electronic Mexico (EM) has to envisage and incorporate business processes to accomplish its goals and objectives. There is a collection of structured and related activities that are take core to produce the electronic and offer the services that ensure customer satisfaction as well as leveraging the company’s strengths and opportunities. Business operation is organized in a flowchart with a sequence of activities that marks different decision points and relevant rules based on unique nature through which the organization functions. In this discussion, through the use of Enterprise Social Network diagram and Business Activity Model, we are going to see how activities are performed in Mexico Electronica and highlight the most important technological choices that support its functions. • An Enterprise Social Network (ESN) diagram The ESN diagram shows the process from its adoption and three major aspects that are considered to ensure that the enterprise social network is thriving. Leadership with a purpose and incentive tools, core interaction elements like technologies and knowledge of culture and community dynamics are taken as major parts that contribute to successful Enterprise Social Network. The goal is to reach the new community who are potential customers. Fig 1.0: Danelutti, S 15 June 2012, “ESN Success: Give People What They Want, But Don’t Forget Strategy’, Retrived: https://about.yammer.com/yammer-blog/esn-success-give-people-what-they-want-but-dont-forget-strategy/ [1 May 2014]. The rise of social media has attracted marketers who always track avenues that promote consumer decision-making and purchase (DiMicco, et al 2009). In turn, Mexico Electronica has integrated organizational strategies through the use of dedicate IT marketers that use major platforms like Facebook, MySpace, Twitter and Bebo to facilitate interaction between the company, its products , customers and potential customers. Social network has in turn promoted better community relationship management and developing intimate social relationship with many customers. However, for Mexico Electronica, it has noted that it cannot achieve the same level of intimacy with all its potential customers through these social networking platforms. In turn, it has attracted a community of users and customers that are effective and influential in social media and with them, they are able to market their products and promote new electronics images by having loyal customers who share images with their friend. There are online customers who track the move and production of new electronic, added features and more capability and they successfully reach those social media users that are outside the sphere of reach through the company marketers. At the end of the day, the company reaches the wider community, even universal through inter-connection. • A Business Activity Model (BAM) diagram The diagram below not only point business activities as a model but has task scenarios, hierarchical task modeling, functional decomposition, resource flow, and business rules incorporate together. The diagram offers a pictorial representation that help us to see the requirements, focus and areas of concern, how system is put into perspective and how client needs are attended to. As Gordijn, Akkermans & Van Vliet 2000) observes, a Business Activity Model is meant to increase participation, encourage users to own the system and make it efficient to adopt a future system. Fig 2.0: Business Activity Modelling (Adopted from: Gordijn, Akkermans & Van Vliet 2000). The plan enables actions, reveals expectations and interdependence within the organization, monitoring and ensuring effective feedback. As seen, one business activity triggers the other and so does it trigger particular roles. For instance, an order placed through sales representative trigger the finance department to produce invoices that are later submitted to the warehouse. Customer care works at the point and interconnects to ensure that the customer is aware of the thread through which the processing of the order is. Distribution and transit management then arises. As previously discussed, a chain of activities occur from manufacturing to the point where the consumer receives the final product and services. The tasks are not only completed at once but may be broken down into tasks that are later reconstructed to ensure better service. A dispatch clerk receives the order placed by a customer through marketing department, arrange for dispatch details, checking of files, allocation of appropriate stock, forwarding details to dispatch and assemble goods and services. The similar process work s with delivery of electronics to the retailers or to those who order through online sales platforms. • Technology choice(s) Faced with a greater need to ensure customer satisfaction, reduce delays in delivery and ensuring better flow of activities, Mexico Electronica has compiled an electronic record system that assists in delivery of electronic transactions for sales and marketing as well as distribution department. The technology was meant to increase efficiency across organization operation and allow the sales representatives to share information, resources and reduce duplication of effort (McAfee 2009). Before, sales representatives used to place the handwritten orders to be entered in the inventory and that meant that it would take long before delivery. However, the new technology incorporated in sales and marketing department promote ease sending and updating of client requests, easy access to database by finance and warehouse departments to complete orders in a faster manner and reduce the workload in the department. Secondly, technological focus has promoted the advancement of online store and mobile payment system. Through the company’s online store, it can connect with customers who use their personal computers or Smartphone at their comfort places for promotion, sales and transactions. More customers have in turn moved online and interact with the company directly without having to visit the retailers. Technology has focused on security for payment system, instant feedback and tracing where customers are who uses both e-commerce and m-commerce. In conclusion, an organization is an integrated process and its activities are carried out with an objective. In this case, consideration of an electronic company has show the greater efficiency promoted by business activity modeling to ensure that one function triggers the other to ensure ease of activity completion. Enterprise Social Network was considered in the right of how the company has connected with its customers to promote sales, advance reputation and manage customer relationships. Collaborative technology that are considered consist of knowledge-based and service-based technologies that make delivery of task and function to impact directly on customer satisfaction and thus increasing sales. Technology also aims to make roles and functions within the organization efficient and effective and reduce effort duplication altogether. References DiMicco, J M et al 2009 People sensemaking and relationship building on an enterprise social network site System Sciences, 2009 HICSS'09 42nd Hawaii International Conference on IEEE. Gordijn, J, Akkermans, H, & Van Vliet, H 2000 Business modelling is not process modelling In Conceptual modeling for e-business and the web pp 40-51 Springer Berlin Heidelberg. McAfee, A 2009 Enterprise 20: New collaborative tools for your organization's toughest challenges Harvard Business Press. Read More