Primary Customers Segments - Choremonsters - Essay Example

Apparently, Choremonsters is targeting American children aged 8-12 and parents who have children in the aforementioned age bracket. This is evident as Chris Bergman explains in the video that 23 million parents assert that coordination of household tasks causes tension considering the ostensible fact that children hate chores. They are a potential target for the application as 51% are digital natives owning portable media devices including smartphones, Ipad, and iPhones. The parents are also an appropriate target as they need to control the actions of their growing children.

The application teaches the children how to do various tasks at an increased efficiency as compared to the traditional chore charts which children find hard to understand.
Choremonsters also solve the problem of having to put excessive effort to have the children perform chores. This niche has been in existence as there has been no application that has successfully been able to digitally connect the child in such a way that enables the child to easily retrieve programmed tasks.