StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Questionnaire - Research Proposal Example

Cite this document
Summary
The detailed questionnaire is presented below. While administering the questionnaire the Marketing head will be informed that the purpose of the survey is to understand the value of loyalty programmes to hotels and the study is purely academic in nature. They will also be informed that on completion of the study the results of the survey will be mailed to them.
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Questionnaire
Read Text Preview

Extract of sample "Questionnaire"

Download file to see previous pages

Complimentary mealsVII. Special price promotionsVIII. Extending special privileges to immediate family membersIX. Any other please specify ___________________________________________7. How are the loyalty programmes designed for the corporate segmentFlat rateLinked to volumeRewards on accumulated pointsAny other, please specify ______________________________________9. Which features in your opinion, attract maximum guests and justify the hotel's expenses in making such an offer10. What is the objective of your loyalty programmeI.

Decrease price sensitivity (Is there an effort on part of your hotel to persuade customers to try new offers, pay premium prices, and/or use the hotel for increasingly diverse services so that they resist cheaper offers by competing hotels)II. Serve as a defensive measure to cope with competition (since other hotels offer such programmes, your hotel needs to offer too)III. Increase patronage and attract new customers (encourage word of mouth support and endorsement)IV. Ensure repeat usage V. Any other, please specify_______________________________11.

How do you manage your loyalty programmesI. Use of CRM (Customer relationship management) (any specific software)_______________II. III. Feedback formsIV. V. In house software which is used for bookings and managing guest stayVI. VII. Any other, please specify_______________________________VIII. 12. How do you identify a loyal customer in the retail segment-when he arrives at your hotel- so that he is serviced accordingly (What is the delivery mechanism)I. With a loyalty card II. Internal records 13.

In which way, if at all, do you involve your employees in the loyalty programmes especially staff from housekeeping and F&B, who may interact. 20. In your opinion are loyalty programmes essential for loyal customers to exist If yes why, if no why not (especially in light of the argument that that excellent service and satisfaction among guests is considered by many researchers as enough to maintain loyalty)

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Questionnaire Research Proposal Example | Topics and Well Written Essays - 1000 words”, n.d.)
Questionnaire Research Proposal Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/business/1532661-questionnaire
(Questionnaire Research Proposal Example | Topics and Well Written Essays - 1000 Words)
Questionnaire Research Proposal Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/business/1532661-questionnaire.
“Questionnaire Research Proposal Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1532661-questionnaire.
  • Cited: 0 times

CHECK THESE SAMPLES OF Questionnaire

College questionnaire

The boy has also formed a small club dealing with jet model… In the years when the first man landed on the on the moon, such clubs exited existed and my son has declared their revival. Another outstanding accomplishment is that during the Greenland College Questionnaire What do you consider to be your childs outstanding accomplishments of the past three or four years?...
1 Pages (250 words) Essay

Interview Questionnaire

Previously, I served as an Administrative Assistant at Japan Electronic Materials, Interview Questionnaire Please tell me a little about yourself.... I have Teaching of English to Speakers of Other Languages, TESOL certification.... Thus, I have been an English teacher of students aged between 5 and 18 in South Korea between 2009… 2011, undertaking a wholesome teaching responsibility from curriculum development to evaluation of students' performance and further organizing academic activities outside classroom setting....
2 Pages (500 words) Admission/Application Essay

Questionnaire design

The following Questionnaire is aimed to assess the loyalty programs that are preferred and the loyalty programs that are not well perceived since they don't seem to add value to consumers.... A loyalty program is defined as an explicit relationship marketing mechanism of a business enterprise that is designed to improve the structure of positive, extensive period of relational attitudes and behaviors among the aimed consumers (Lacey et al....
2 Pages (500 words) Assignment

The Potential Advantages of Direct Marketing

The Questionnaire is a research instrument that contains written set of questions to gather information from the respondents.... It is mainly done on the physical marketing material to communicate about the product and services of the organization.... However, the digitalization and constant… The organizations are inclined towards direct marketing channels, as it emphasizes more on customers and proves to positively impacts overall returns on investment of the company....
10 Pages (2500 words) Essay

Questionnaire: McDonald's

This assignment "Questionnaire: McDonald's" focuses on business tasks related to the global functioning of McDonald's.... nbsp;… McDonald's fervently denies that it boosts the appetites of children away from nutritious home food through glossy advertisements and gimmicks directed to detract children from regular wholesome food....
6 Pages (1500 words) Assignment

Problems of Questionnaire Investigation

The dissertation “Problems of Questionnaire Investigation” analyzes consumers based on the Questionnaire method.... The research has been conducted using a Questionnaire method.... The results reveal that individual users now prefer retail purchasing rather than build to order....
37 Pages (9250 words) Dissertation

Fantasy Orientation Questionnaire

"Fantasy Orientation Questionnaire" paper starts with a critical discussion of what Fantasy orientation is, drawing significant points from various studies conducted on the matter.... nbsp; Creating a Questionnaire to measure fantasy orientation in children is rather an interesting task.... Designing a good Questionnaire to measure the same and proving is relevant by conduction proper evaluation of its weaknesses and strengths is the key aim of the paper....
10 Pages (2500 words) Coursework

Design a Questionnaire

… Geography23 February 2009Questionnaire to Assess prior knowledge of GIS in Remote Sensing1) What do you understand by GIS?... ) Describe the history of GIS?... ) What are the basic requirements for constructing a full-fledged GIS?... ) What are the basic Geography23 February 2009Questionnaire to Assess prior knowledge of GIS in Remote Sensing1) What do you understand by GIS?...
6 Pages (1500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us