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Rooms Division Operations Management - Essay Example

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A yield management, also known as the revenue management, is the science or theory specially developed, keeping in view the maximization of business perishable resources, to multiple uses for different groups of customers at different range of prices. Thus, in an organized term,…
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Rooms Division Operations Management
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Rooms Division Operations Management

Download file to see previous pages... oup of customers of a Company, who are willing to pay distinct set of prices for that specific perishable and same resource owned by a Company, and thus, it can increase or maximize its overall revenue base  (Airlines, 2014).
Moreover, a revenue management is quite different from yield management in a way that it specifically targets revenue expansion and its expansion with the effective management of Company’s inventory capacity, prices of its products and customer demands. However, a company with the help of revenue management, especially room divisions and operations management enterprises, on a consistent basis can lead to achieve their revenue targets in shortest possible time span. As, the basic component of revenue management is the understanding the wide variety of customer behavior related to the Companies product and then accordingly, applies the researched data of customers in such a way that the management could form a group of customers for their same range of products, in order to charge different rates and tariff for such products from them as per their set criteria and thus, in this manner not only the overall market of the business would be extended, but it will also able to enhance its revenue structure as well (Netessine and Shumsky, 2002).
In addition, the perfect application of yield management and room management in room service industry could be applied with the help of introduction of some group promotional schemes on reservations of multiple rooms, offering discounts on repeat business from regular customer, and etc. All in all, with the help of yield management, the overall occupancy of rooms in a room’s service industry can be effectively managed, control and thus maximizes its overall revenue earning aspects.
The room’s service and operations management enterprises could enhance their revenue earnings to the maximum level, with the help of following possible sales techniques to attract the wide range of customer;
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