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In this ethnically diverse category, most of the people have attained college education level and are professionals who are urbanized. The average age of people in this category is less than 55 years and families may or may not have children. In terms of lifestyle, people in the American Dreams Segment like to visit zoos, watch entertainment TV and read Tribune. In addition, people in this category shop at Kaiser Pharmacy and are able to afford vehicles such as Volkswagen Tiguan signifying their income levels.
The itinerary summary involves a planned tour to Oklahoma from Houston by road. In Oklahoma, the family, which consists of two parents with an average age of 48 and 50 years and two children, aged 18 and 20 years will visit several places including zoo parks. The family will also look for an accommodation in Candlewood Suites where they will be retiring for the three nights of their tour in Oklahoma. In addition, the family will also have a chance to carry out shopping activities in Outlet Shoppes and visit Yellow Rose Theatre for entertainment. This itinerary is relevant for this segment because there is enough time to drive from Houston to Oklahoma City considering that the family has a compact Volkswagen Tiguan SUV that is able to carry enough luggages for the four members and can withstand the long journey of about 1500kms to and from Oklahoma from Houston. In addition, travelling to the museums, theatres and shopping in areas around Oklahoma City is within the family level of income.
The family will organize necessary luggage including clothes and essential utilities for use in Oklahoma. The family will make sure to have enough money to cater for all the expenses including motor vehicle gasoline since the journey to and from Oklahoma is by road. After being prepared for the trip, the family will start the journey at 0700Hrs from Houston using their Volkswagen Tiguan SUV. The journey from Houston
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