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The judgement is very damaging especially to couples and family as the husband or the man expects some qualities in his woman as the ones stipulated by the adverts for a perfect woman which are practically impossible to achieve with even the models themselves undergoes cosmetic make ups and the images altered by the computers to achieve the desired model image and figure (Calogero et al 21).
Women objectification significantly affects women’s self-esteem. The ads tell women how they should look like causing them to spend a lot of time, finances and efforts to achieve this looks. They don’t only affect women but even young girls as they receive the messages right from a very young age. When women and girls fail to achieve this looks, they feel guilty and ashamed which in turn adversely affects their self-esteem.
Lastly, women objection in the adverts has led to an escalating rate of sexual violence amongst women. The messages got from the adverts are stored in unconscious parts of the brain and we carry them around with us. Changing women into objects rather than subjects is a major cause of increase in rape cases and physical assaults of women by men as they perceive women and women’s bodies as objects thus dehumanizing them and violence becomes inevitable (Calogero et al 27).
Objectification dehumanizes a person into an object or a thing rather than a subject. Objection changes people’s perception of the dehumanised person to a thing from which he/she can receive pleasure from in all ways that please him. Sexual objectification of women leads to sexual violence towards women as men view women in the perspective of an object or plaything for sexual pleasure. Objectification makes people undermine the right of other people since they expect them to comply with the qualities or values that have been depicted in the advert and this leads to violence and in some instances may lead to even greater and
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