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CONTENT ANALYSIS - Essay Example

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Through proper advertisements techniques, one usually has high chances of making profits (Shields, 2011). There are different types of advertisements but the most common are print media, radio and television…
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CONTENT ANALYSIS
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Download file to see previous pages The Omega watch is one of the products that boast of having a well-recognized brand globally. This is because the product makes massive sales on an annual basis. What makes this product stand out is due to the company’s choice of advertisement. In order to make sales, the company has endorsed James Bond to act as the brand’s ambassador. The company is aware that James Bond is a famous film star; hence, it is certain that it will make more sales from the male gender since many people will pause to have a look at this advertisement once they notice James Bond.
This print advertisement has some similarities to the first image. This is because just like the previous image, it is advertising the omega watch. The only difference is that unlike the previous, this advertisement targets female clients since it uses Cindy Crawford, a well-known American model. Since women are ever concerned about their physical appearance, the advertisement attracts many female clients hence resulting to more sales.
The Apple Company has gone in to record as one of the biggest company when it comes to the production of electronics. The advertisement shows the back of an iPhone, this is in a move to make the reader see the brand at the back of the phone, hence increasing the chances of making more sales. The advertisement mostly targets the youths since they love possessing phones that that have large memory capacities so that they can store items such as movies, games and music. It is because of this idea that the advertisement states that the phone has a memory capacity of 32GB.
The main objective behind this print advertisement is to create awareness of Urban Decay, a type of cosmetic used by women. The cosmetic industry is one of the most competitive; hence, to stand out one ought to come up with an interesting and attractive advertisement. In this advertisement, there are two female figures, one is white while the other is dark skinned. The main ...Download file to see next pagesRead More
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